Drugstore Audience in United States

Drugstore logo

Drugstore has an estimated audience of 1,177,126 people in United States. 63.9% are female, 36.1% are male, average age 39.8. Top regions: California, New York, Florida. Top brand affinities: Korea Cosmetics, Dr.Jart+, Walgreens, Non-stick surface, CVS Pharmacy.

The average Drugstore fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Korea Cosmetics, Dr.Jart+, Walgreens, with strongest over-indexing on Korea Cosmetics (136.95× the country average). Demographically, the Drugstore audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Extroversion, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Touchpoint · Subtype: Shopping

Demographics of Drugstore fans

Demographic split for Drugstore audience in United States
MetricValue
Female63.9%
Male36.1%
Average age39.8
Estimated audience size1,177,126

Audience persona

The typical Drugstore fan in United States is more female, around 39.8 years old, with strong Extroversion tendencies and a notable affinity for Korea Cosmetics.

Top regions in United States

Top regions ranked by reach for Drugstore in United States
RegionReachAffinity
California179,9581.39×
New York121,6091.85×
Florida83,6881.05×
Texas71,5540.71×
Washington39,0031.65×
Pennsylvania35,4720.89×
North Carolina34,4980.97×
Georgia31,2490.86×
Illinois29,7300.76×
Ohio29,4110.81×
Virginia28,5431×
New Jersey24,8360.83×
Massachusetts23,6761.02×
Michigan23,0500.75×
Arizona21,4330.89×
Tennessee21,0550.89×
Colorado20,7561.12×
Hawaii19,5173.86×
South Carolina16,8240.95×
Indiana16,3670.76×
Oregon15,6811.16×
Maryland15,3060.76×
Louisiana15,0700.99×
Nevada14,7011.29×
Missouri12,8270.68×
Minnesota12,1510.72×
Alabama12,1490.74×
Wisconsin10,3790.59×
Utah10,2810.98×
Connecticut9,3160.79×
Kentucky8,6680.59×
Washington, District of Columbia7,8912.23×
Oklahoma6,6960.51×
Mississippi5,8520.6×
Kansas5,5110.59×
Maine5,2481.24×
New Mexico5,1700.88×
Alaska4,7421.88×
Iowa4,3990.45×
New Hampshire4,2640.92×
Vermont4,1532.01×
Montana4,0421.24×
Arkansas4,0340.42×
Idaho4,0230.68×
Rhode Island3,7391×
West Virginia3,1420.57×
Nebraska2,6630.45×
Delaware2,4830.76×
Wyoming2,0081.15×
South Dakota1,5870.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Drugstore audience
BrandAffinityCategory
Korea Cosmetics136.95×Beauty & Wellness
Dr.Jart+186.15×Beauty & Wellness
Walgreens5.21×Shopping
Non-stick surface13.51×Home & Garden
CVS Pharmacy4.43×Shopping
Dollar Tree3.36×Shopping
ikon33.85×Music & Radio
Sarah Jessica Parker9.81×Movies & TV
Skin (musician)12.62×Music & Radio
Aborto13.89×Kids & Family
Pixi11.13×Beauty & Wellness
Korea7.3×Travel & Leisure
Korean language7.52×Politics & Society
BDO World Darts Championship409.58×Sports
Korean Series21.65×Movies & TV
Smart Shopper41×Shopping
Kroger2.89×Food & Beverages
The UPS Store2.93×Shopping
Dollar General2.42×Shopping
Korean movies18.93×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Drugstore audience
TraitClusterScore
ExtroversionTHRILL1.72
Luxury OrientationPREMIUM1.6
Price SensitivityPREMIUM1.47
DIY MentalityTHRILL1.45
LGBTQ+ IdentityOPEN1.42
Convenience OrientationPREMIUM1.42

Worldwide distribution

Worldwide audience distribution share by country for Drugstore
CountryShare
China13.6%
Chile7.2%
Thailand4.9%

See Drugstore audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Drugstore have in United States?

Drugstore has an estimated audience of 1,177,126 people in United States, concentrated in California and New York.

What is the gender split and age of Drugstore fans?

63.9% of Drugstore fans are female, 36.1% are male, with an average age of 39.8 years.

Which brands do Drugstore fans like most?

Drugstore fans show strongest brand affinity for Korea Cosmetics (136.95×), Dr.Jart+ (186.15×), and Walgreens (5.21×) over the country average.

Where do Drugstore fans live in United States?

Drugstore fans in United States are most concentrated in California (reach 179,958), New York (reach 121,609), and Florida (reach 83,688). These three regions account for the largest share of the active audience.

What other brands do Drugstore fans also like?

Beyond Drugstore itself, the audience over-indexes on Dr.Jart+ (186.15×), Walgreens (5.21×), Non-stick surface (13.51×), and CVS Pharmacy (4.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Drugstore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.