Rascasse Audience Intelligence

Drugstore Audience in United States

A data profile of the people who buy, follow and care about Drugstore in United States — modelled from more than twelve digital signal sources. Drugstore has an estimated audience of 1,177,126 people in United States.

#1among Shopping in United States
#266among Touchpoint in United States#287in Beauty & Wellness

The average Drugstore fan in United States is 39.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Korea Cosmetics, Walgreens, ikon, with strongest over-indexing on Korea Cosmetics (136.95× the country average).

Demographically, the Drugstore audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Quality Awareness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Drugstore fan in United States is more female, around 39.8 years old, with strong Quality Awareness tendencies and a notable affinity for Korea Cosmetics.

Category: Beauty & Wellness · Type: Touchpoint · Subtype: Shopping

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Drugstore profile in United States.

Audience size
1.2M
in United States
Gender
63.9%♀
36.1% male
Age
39.8
average years
Country rank
#21165
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Drugstore fans

63.9% are female, 36.1% are male, average age 39.8.

Fig. 02

Gender split

63.9%
Female
36.1%
Male
Demographic split for Drugstore audience in United States
MetricValue
Female63.9%
Male36.1%
Average age39.8
Estimated audience size1,177,126
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Drugstore audience in United States
Age bracketShare%
16-1926%
20-2915%
30-3914%
40-4916%
50+29%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Drugstore audience comes from United States.

Worldwide audience distribution share by country for Drugstore
CountryShare
China13.6%
Chile7.2%
Thailand4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Drugstore audience in United States is strongest.

Fig. 05

Top regions by affinity

Drugstore fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~5K2.62×
02Hawaii~10K2.54×
03New York~100K1.76×
04Kansas~20K1.70×
05Vermont~3K1.50×
06Washington, District of Columbia~5K1.44×
07New Hampshire~6K1.37×
08California~200K1.33×
09Alaska~3K1.31×
10Virginia~30K1.16×
11Washington~30K1.15×
12New Jersey~30K1.08×
13Maine~5K1.07×
14Florida~80K1.05×
15Colorado~20K1.01×
16Montana~3K1.00×
17North Carolina~40K0.99×
18Connecticut~10K0.98×
19Nevada~10K0.98×
20Oregon~10K0.92×
21New Mexico~5K0.92×
22Delaware~3K0.92×
23Massachusetts~20K0.91×
24South Carolina~20K0.91×
25Pennsylvania~40K0.90×
26Tennessee~20K0.90×
27Rhode Island~3K0.90×
28Georgia~30K0.86×
29Louisiana~10K0.86×
30Ohio~30K0.85×
31Mississippi~8K0.84×
32West Virginia~5K0.83×
33South Dakota~2K0.83×
34Maryland~20K0.82×
35Alabama~10K0.80×
36Illinois~30K0.77×
37Utah~8K0.77×
38Idaho~5K0.77×
39Kentucky~10K0.76×
40Arizona~20K0.75×
41Texas~80K0.74×
42Indiana~20K0.74×
43Michigan~20K0.72×
44Missouri~10K0.70×
45Nebraska~4K0.69×
46Minnesota~10K0.68×
47Oklahoma~9K0.68×
48Arkansas~7K0.68×
49Iowa~6K0.66×
50Wisconsin~10K0.60×
Fig. 06

Affinity by region

Affinity by region — Drugstore, United States
0.60×1.00×2.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Drugstore audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Drugstore audience
#·InterestCategoryAffinity×
01BDO World Darts ChampionshipSports409.58×
02Korea CosmeticsBeauty & Wellness136.95×
03Smart ShopperShopping41.00×
04ONEUSMusic & Radio33.95×
05Monsta XMusic & Radio33.95×
06ikonMusic & Radio33.85×
07Korean SeriesMovies & TV21.65×
08Korean moviesMovies & TV18.93×
09AbortoKids & Family13.89×
10Non-stick surfaceHome & Garden13.51×
11Skin (musician)Music & Radio12.62×
12Sarah Jessica ParkerMovies & TV9.81×
13Korean languagePolitics & Society7.52×
14KoreaTravel & Leisure7.30×
15WalgreensShopping5.21×
16CVS PharmacyShopping4.43×
17Dollar TreeShopping3.36×
18The UPS StoreShopping2.93×
19KrogerFood & Beverages2.89×
20Dollar GeneralShopping2.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Drugstore audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Drugstore audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.13×
SpiritualityBALANCE1.79×
Convenience OrientationPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Drugstore audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.05×
Pet OwnershipJOY1.09×
PatriotismCONSERVATISM1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Drugstore have in United States?

Drugstore has an estimated audience of 1,177,126 people in United States, concentrated in California and New York.

02

What is the gender split and age of Drugstore fans?

63.9% of Drugstore fans are female, 36.1% are male, with an average age of 39.8 years.

03

Which brands do Drugstore fans like most?

Drugstore fans show strongest brand affinity for Korea Cosmetics (136.95×), Walgreens (5.21×), and ikon (33.85×) over the country average.

04

Where do Drugstore fans live in United States?

Drugstore fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Drugstore fans also like?

Beyond Drugstore itself, the audience over-indexes on Walgreens (5.21×), ikon (33.85×), ONEUS (33.95×), and Non-stick surface (13.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Drugstore audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Drugstore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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