Duty-free shop Audience in United States

Duty-free shop logo

Duty-free shop has an estimated audience of 321,683 people in United States. 61.7% are female, 38.3% are male, average age 37.0. Top regions: New York, California, Florida. Top brand affinities: Marseille Provence Airport, Instant messaging, Lyon–Saint-Exupéry Airport, Malaysia Airports, Avolta.

The average Duty-free shop fan in United States is 37.0 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Marseille Provence Airport, Instant messaging, Lyon–Saint-Exupéry Airport, with strongest over-indexing on Marseille Provence Airport (219.9× the country average). Demographically, the Duty-free shop audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Touchpoint · Subtype: Shopping

Demographics of Duty-free shop fans

Demographic split for Duty-free shop audience in United States
MetricValue
Female61.7%
Male38.3%
Average age37.0
Estimated audience size321,683

Audience persona

The typical Duty-free shop fan in United States is more female, around 37.0 years old, with strong Extroversion tendencies and a notable affinity for Marseille Provence Airport.

Top regions in United States

Top regions ranked by reach for Duty-free shop in United States
RegionReachAffinity
New York43,6112.43×
California41,8791.18×
Florida38,8201.78×
Texas27,4110.99×
Michigan17,0412.03×
New Jersey12,6831.55×
Washington11,0741.72×
Illinois10,0530.94×
Pennsylvania9,9560.92×
Georgia8,3900.85×
Virginia7,5550.96×
Massachusetts7,4701.18×
Ohio7,1910.73×
North Carolina6,6640.69×
Colorado5,0070.99×
Arizona4,8600.74×
Maryland4,4090.8×
Indiana4,1130.7×
Hawaii4,0352.92×
Nevada3,7281.2×
Minnesota3,5830.78×
Tennessee3,5630.55×
Missouri3,1310.6×
Connecticut3,1190.97×
Wisconsin2,7410.57×
South Carolina2,6780.55×
Oregon2,5770.7×
Kentucky2,2870.57×
Alabama2,0970.47×
Louisiana2,0660.5×
Utah2,0360.71×
Vermont1,9273.41×
Oklahoma1,7380.49×
North Dakota1,6922.56×
Maine1,6731.45×
Washington, District of Columbia1,6011.66×
Kansas1,5400.61×
Iowa1,4010.53×
Montana1,3711.54×
Arkansas1,2880.49×
New Hampshire1,2210.96×
Mississippi1,1820.45×
Idaho9250.57×
Rhode Island8350.82×
Nebraska8200.51×
New Mexico8040.5×
West Virginia7570.51×
Alaska6810.99×
Delaware5260.59×
South Dakota5110.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Duty-free shop audience
BrandAffinityCategory
Marseille Provence Airport219.9×Travel & Leisure
Instant messaging5.99×Internet & Social Media
Lyon–Saint-Exupéry Airport219.69×Travel & Leisure
Malaysia Airports328.98×Travel & Leisure
Avolta220.31×Business & Career
EuroAirport Basel Mulhouse Freiburg220.19×Travel & Leisure
Korean Air36.25×Travel & Leisure
Pointe-à-Pitre International Airport220.92×Travel & Leisure
Google Maps3.83×Internet & Social Media
Tax-free shopping56.64×Shopping
Toulouse–Blagnac Airport220.16×Travel & Leisure
Roland Garros Airport328.98×Travel & Leisure
Web server7.16×Technology & Electronics
Final Destination3.6×Movies & TV
Culture2.1×Literature
Walk-in clinic7.21×Health
Food and drink1.7×Food & Beverages
Housing10.6×Home & Garden
Jollibee7.65×Food & Beverages
Hidalgo County, Texas30.31×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Duty-free shop audience
TraitClusterScore
ExtroversionTHRILL1.6
Price SensitivityPREMIUM1.52
IndulgenceJOY1.23
Need for SecurityCONSERVATISM1.2
SpiritualityBALANCE1.18
Convenience OrientationPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Duty-free shop
CountryShare
Taiwan10.1%
South Korea7.7%
Thailand6.5%

See Duty-free shop audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Duty-free shop have in United States?

Duty-free shop has an estimated audience of 321,683 people in United States, concentrated in New York and California.

What is the gender split and age of Duty-free shop fans?

61.7% of Duty-free shop fans are female, 38.3% are male, with an average age of 37.0 years.

Which brands do Duty-free shop fans like most?

Duty-free shop fans show strongest brand affinity for Marseille Provence Airport (219.9×), Instant messaging (5.99×), and Lyon–Saint-Exupéry Airport (219.69×) over the country average.

Where do Duty-free shop fans live in United States?

Duty-free shop fans in United States are most concentrated in New York (reach 43,611), California (reach 41,879), and Florida (reach 38,820). These three regions account for the largest share of the active audience.

What other brands do Duty-free shop fans also like?

Beyond Duty-free shop itself, the audience over-indexes on Instant messaging (5.99×), Lyon–Saint-Exupéry Airport (219.69×), Malaysia Airports (328.98×), and Avolta (220.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Duty-free shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.