Beauty boutique Audience in United States

Beauty boutique logo

Beauty boutique has an estimated audience of 1,020,388 people in United States. 84.3% are female, 15.7% are male, average age 35.4. Top regions: New York, California, Texas. Top brand affinities: Historic site, Home equity, Stamp collecting, Fairy godmother, Product design.

The average Beauty boutique fan in United States is 35.4 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Historic site, Home equity, Stamp collecting, with strongest over-indexing on Historic site (4.81× the country average). Demographically, the Beauty boutique audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Touchpoint · Subtype: Shopping

Demographics of Beauty boutique fans

Demographic split for Beauty boutique audience in United States
MetricValue
Female84.3%
Male15.7%
Average age35.4
Estimated audience size1,020,388

Audience persona

The typical Beauty boutique fan in United States is more female, around 35.4 years old, with strong Family Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Beauty boutique in United States
RegionReachAffinity
New York335,4855.88×
California73,2770.65×
Texas67,0060.76×
Florida61,5500.89×
Tennessee55,0982.69×
Ohio45,1371.44×
Pennsylvania42,5671.24×
Georgia42,0501.34×
Illinois31,7790.93×
Michigan28,9221.08×
North Carolina24,6290.8×
Virginia23,0950.93×
New Jersey20,6490.8×
Mississippi20,3522.42×
Alabama17,3151.21×
Louisiana17,2101.31×
Missouri16,6111.01×
Wisconsin16,0261.04×
Massachusetts15,7560.78×
Nevada14,8521.5×
Arizona14,5710.7×
Oregon14,2911.22×
Kentucky14,2381.11×
Indiana12,7010.68×
South Carolina11,5870.75×
Arkansas11,3791.35×
Maryland9,5750.55×
Kansas8,8991.11×
Washington8,6790.42×
Oklahoma7,9140.7×
Connecticut7,8560.77×
Colorado6,8550.43×
Minnesota6,2260.43×
West Virginia6,1101.29×
Iowa5,6660.67×
New Mexico3,3950.66×
Nebraska3,0340.59×
South Dakota2,8251.2×
New Hampshire2,8070.7×
Maine2,6160.72×
Delaware2,3440.83×
Utah2,3060.25×
Idaho2,2780.45×
Rhode Island2,1500.66×
Alaska1,8760.86×
Hawaii1,4510.33×
Montana1,4310.51×
Vermont1,1950.67×
North Dakota1,1790.56×
Wyoming1,1410.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beauty boutique audience
BrandAffinityCategory
Historic site4.81×Arts & Culture
Home equity2.03×Home & Garden
Stamp collecting4.6×Home & Garden
Fairy godmother6.7×Literature
Product design1.64×Business & Career
Elsword12.52×Games
JDSU2.32×Business & Career
UK garage4.12×Music & Radio
Mothercare2.35×Kids & Family
edureka24.47×Business & Career
Shiba Inu4.69×Pets & Animals
Hipster6.2×Politics & Society
Governor of Michigan4.75×Politics & Society
Mathcore4.88×Music & Radio
Vocal harmony2.73×Music & Radio
Grinch2.31×Movies & TV
Box lacrosse4.81×Sports
Goop2.75×Internet & Social Media
Home staging2.6×Home & Garden
CAC 402.64×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beauty boutique audience
TraitClusterScore
Family OrientationCONSERVATISM1.7
Quality AwarenessPREMIUM1.69
Design AffinityPREMIUM1.62
LGBTQ+ IdentityOPEN1.45
DIY MentalityTHRILL1.45
Price SensitivityPREMIUM1.45

Worldwide distribution

Worldwide audience distribution share by country for Beauty boutique
CountryShare
United States30.9%
United Kingdom24.6%
Ukraine9.5%

See Beauty boutique audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Beauty boutique have in United States?

Beauty boutique has an estimated audience of 1,020,388 people in United States, concentrated in New York and California.

What is the gender split and age of Beauty boutique fans?

84.3% of Beauty boutique fans are female, 15.7% are male, with an average age of 35.4 years.

Which brands do Beauty boutique fans like most?

Beauty boutique fans show strongest brand affinity for Historic site (4.81×), Home equity (2.03×), and Stamp collecting (4.6×) over the country average.

Where do Beauty boutique fans live in United States?

Beauty boutique fans in United States are most concentrated in New York (reach 335,485), California (reach 73,277), and Texas (reach 67,006). These three regions account for the largest share of the active audience.

What other brands do Beauty boutique fans also like?

Beyond Beauty boutique itself, the audience over-indexes on Home equity (2.03×), Stamp collecting (4.6×), Fairy godmother (6.7×), and Product design (1.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beauty boutique. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.