Rascasse Audience Intelligence

Beauty boutique Audience in United States

A data profile of the people who buy, follow and care about Beauty boutique in United States — modelled from more than twelve digital signal sources. Beauty boutique has an estimated audience of 1,020,388 people in United States.

#2among Shopping in United States
#278among Touchpoint in United States#303in Beauty & Wellness

The average Beauty boutique fan in United States is 35.4 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Texas, California.

Top brand affinities include QVC, Discount stores, Pinterest, with strongest over-indexing on QVC (11.54× the country average).

Demographically, the Beauty boutique audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beauty boutique fan in United States is more female, around 35.4 years old, with strong Family Orientation tendencies and a notable affinity for QVC.

Category: Beauty & Wellness · Type: Touchpoint · Subtype: Shopping

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beauty boutique profile in United States.

Audience size
1M
in United States
Gender
84.3%♀
15.7% male
Age
35.4
average years
Country rank
#23349
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beauty boutique fans

84.3% are female, 15.7% are male, average age 35.4.

Fig. 02

Gender split

84.3%
Female
15.7%
Male
Demographic split for Beauty boutique audience in United States
MetricValue
Female84.3%
Male15.7%
Average age35.4
Estimated audience size1,020,388
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Beauty boutique audience in United States
Age bracketShare%
16-1929%
20-2917%
30-3923%
40-4923%
50+8%
Fig. 04

Worldwide distribution

30.9%

of the worldwide Beauty boutique audience comes from United States.

Worldwide audience distribution share by country for Beauty boutique
CountryShare
United States30.9%
United Kingdom24.6%
Ukraine9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beauty boutique audience in United States is strongest.

Fig. 05

Top regions by affinity

Beauty boutique fans by region: top regions in United States
#RegionReachAffinity×
01New York~300K4.56×
02Tennessee~60K2.70×
03Mississippi~20K2.39×
04Nevada~10K1.51×
05Alabama~20K1.39×
06Ohio~40K1.38×
07Oregon~20K1.36×
08Georgia~40K1.34×
09Louisiana~20K1.31×
10West Virginia~6K1.31×
11Pennsylvania~40K1.24×
12Kansas~10K1.18×
13Arkansas~10K1.17×
14Kentucky~10K1.12×
15South Dakota~2K1.05×
16Michigan~30K1.04×
17Missouri~20K1.01×
18Illinois~30K0.99×
19Massachusetts~20K0.98×
20Wisconsin~20K0.98×
21Florida~70K0.97×
22Alaska~2K0.95×
23Arizona~20K0.94×
24North Carolina~30K0.93×
25Rhode Island~3K0.93×
26Maine~3K0.92×
27North Dakota~2K0.92×
28Vermont~2K0.92×
29Delaware~3K0.91×
30South Carolina~10K0.89×
31Iowa~8K0.89×
32Texas~80K0.88×
33New Jersey~20K0.88×
34New Mexico~4K0.88×
35Montana~2K0.88×
36New Hampshire~4K0.87×
37Virginia~20K0.86×
38Oklahoma~10K0.85×
39Hawaii~4K0.85×
40Connecticut~9K0.84×
41Nebraska~4K0.83×
42Idaho~4K0.83×
43Washington, District of Columbia~3K0.83×
44Indiana~10K0.78×
45Maryland~10K0.72×
46Utah~7K0.72×
47Colorado~10K0.70×
48Minnesota~10K0.68×
49California~70K0.64×
50Washington~10K0.63×
Fig. 06

Affinity by region

Affinity by region — Beauty boutique, United States
0.63×1.00×4.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beauty boutique audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beauty boutique audience
#·InterestCategoryAffinity×
01Social shoppingShopping11.59×
02QVCMovies & TV11.54×
03Weather forecastingHome & Garden5.86×
04Discount storesShopping5.38×
05Kate SpadeFashion & Accessoires5.16×
06Mineral waterFood & Beverages5.15×
07Microwave ovenHome & Garden4.59×
08Non-alcoholic beverageFood & Beverages4.16×
09Summer vacationTravel & Leisure3.70×
10PinterestInternet & Social Media3.55×
11Shopping mallsShopping3.46×
12FedExBusiness & Career3.25×
13Mortgage loansBusiness & Career3.16×
14Bank of AmericaBusiness & Career2.90×
15Organic foodFood & Beverages2.77×
16IKEAHome & Garden2.77×
17AirbnbTravel & Leisure2.40×
18FurnitureHome & Garden2.34×
19FragrancesBeauty & Wellness2.31×
20SephoraShopping2.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beauty boutique audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beauty boutique audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.35×
Convenience OrientationPREMIUM2.27×
Price SensitivityPREMIUM2.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beauty boutique audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.82×
Early Adopter MentalityPOWER0.88×
Need for SecurityCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beauty boutique have in United States?

Beauty boutique has an estimated audience of 1,020,388 people in United States, concentrated in New York and Texas.

02

What is the gender split and age of Beauty boutique fans?

84.3% of Beauty boutique fans are female, 15.7% are male, with an average age of 35.4 years.

03

Which brands do Beauty boutique fans like most?

Beauty boutique fans show strongest brand affinity for QVC (11.54×), Discount stores (5.38×), and Pinterest (3.55×) over the country average.

04

Where do Beauty boutique fans live in United States?

Beauty boutique fans in United States are most concentrated in New York (reach ~300K), Texas (reach ~80K), and California (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Beauty boutique fans also like?

Beyond Beauty boutique itself, the audience over-indexes on Discount stores (5.38×), Pinterest (3.55×), Social shopping (11.59×), and Shopping malls (3.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Beauty boutique audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Beauty boutique. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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