Beauty boutique Audience in United States

Beauty boutique has an estimated audience of 1,020,388 people in United States. 84.3% are female, 15.7% are male, average age 35.4. Top regions: New York, California, Texas. Top brand affinities: Google Maps, Indeed.com, Autism Awareness, Diabetes mellitus awareness, Social shopping.

The average Beauty boutique fan in United States is 35.4 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Google Maps, Indeed.com, Autism Awareness, with strongest over-indexing on Google Maps (5.09× the country average). Demographically, the Beauty boutique audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Touchpoint · Subtype: Shopping

Demographics of Beauty boutique fans

Demographic split for Beauty boutique audience in United States
MetricValue
Female84.3%
Male15.7%
Average age35.4
Estimated audience size1,020,388

Audience persona

The typical Beauty boutique fan in United States is more female, around 35.4 years old, with strong Family Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Beauty boutique in United States
RegionReachAffinity
New York335,4855.88×
California73,2770.65×
Texas67,0060.76×
Florida61,5500.89×
Tennessee55,0982.69×
Ohio45,1371.44×
Pennsylvania42,5671.24×
Georgia42,0501.34×
Illinois31,7790.93×
Michigan28,9221.08×
North Carolina24,6290.8×
Virginia23,0950.93×
New Jersey20,6490.8×
Mississippi20,3522.42×
Alabama17,3151.21×
Louisiana17,2101.31×
Missouri16,6111.01×
Wisconsin16,0261.04×
Massachusetts15,7560.78×
Nevada14,8521.5×
Arizona14,5710.7×
Oregon14,2911.22×
Kentucky14,2381.11×
Indiana12,7010.68×
South Carolina11,5870.75×
Arkansas11,3791.35×
Maryland9,5750.55×
Kansas8,8991.11×
Washington8,6790.42×
Oklahoma7,9140.7×
Connecticut7,8560.77×
Colorado6,8550.43×
Minnesota6,2260.43×
West Virginia6,1101.29×
Iowa5,6660.67×
New Mexico3,3950.66×
Nebraska3,0340.59×
South Dakota2,8251.2×
New Hampshire2,8070.7×
Maine2,6160.72×
Delaware2,3440.83×
Utah2,3060.25×
Idaho2,2780.45×
Rhode Island2,1500.66×
Alaska1,8760.86×
Hawaii1,4510.33×
Montana1,4310.51×
Vermont1,1950.67×
North Dakota1,1790.56×
Wyoming1,1410.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beauty boutique audience
BrandAffinityCategory
Google Maps5.09×Internet & Social Media
Indeed.com5.31×Business & Career
Autism Awareness11.6×Health
Diabetes mellitus awareness7.69×Health
Social shopping12.11×Shopping
Enterprise Rent-A-Car6.08×Cars & Mobility
Capital One3.84×Business & Career
Google News5.35×News
Singer-songwriter3.57×Music & Radio
Microblogging7.86×Technology & Electronics
Khan Academy6.95×Business & Career
Bank of America3.3×Business & Career
Kate Spade7.93×Fashion & Accessoires
Apple Store5.88×Shopping
CarGurus4.03×Cars & Mobility
Income tax8.2×Business & Career
Bachelor of Business Administration24.47×Business & Career
Kia Sportage12.52×Cars & Mobility
DuckDuckGo5.43×Internet & Social Media
The Verge7.33×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beauty boutique audience
TraitClusterScore
Family OrientationCONSERVATISM1.7
Quality AwarenessPREMIUM1.69
Design AffinityPREMIUM1.62
LGBTQ+ IdentityOPEN1.45
DIY MentalityTHRILL1.45
Price SensitivityPREMIUM1.45

Worldwide distribution

Worldwide audience distribution share by country for Beauty boutique
CountryShare
United States30.9%
United Kingdom24.6%
Ukraine9.5%

See Beauty boutique audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Beauty boutique have in United States?

Beauty boutique has an estimated audience of 1,020,388 people in United States, concentrated in New York and California.

What is the gender split and age of Beauty boutique fans?

84.3% of Beauty boutique fans are female, 15.7% are male, with an average age of 35.4 years.

Which brands do Beauty boutique fans like most?

Beauty boutique fans show strongest brand affinity for Google Maps (5.09×), Indeed.com (5.31×), and Autism Awareness (11.6×) over the country average.

Where do Beauty boutique fans live in United States?

Beauty boutique fans in United States are most concentrated in New York (reach 335,485), California (reach 73,277), and Texas (reach 67,006). These three regions account for the largest share of the active audience.

What other brands do Beauty boutique fans also like?

Beyond Beauty boutique itself, the audience over-indexes on Indeed.com (5.31×), Autism Awareness (11.6×), Diabetes mellitus awareness (7.69×), and Social shopping (12.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beauty boutique. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.