Tax-free shopping Audience in United States

Tax-free shopping has an estimated audience of 268,728 people in United States. 54.2% are female, 45.8% are male, average age 40.7. Top regions: Texas, Florida, California. Top brand affinities: Weekend Getaway, Weekend trips, Hobby Lobby, Alabama, Private Jets.

The average Tax-free shopping fan in United States is 40.7 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Weekend Getaway, Weekend trips, Hobby Lobby, with strongest over-indexing on Weekend Getaway (42.16× the country average). Demographically, the Tax-free shopping audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Sustainability, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic

Demographics of Tax-free shopping fans

Demographic split for Tax-free shopping audience in United States
MetricValue
Female54.2%
Male45.8%
Average age40.7
Estimated audience size268,728

Audience persona

The typical Tax-free shopping fan in United States is balanced, around 40.7 years old, with strong Sustainability tendencies and a notable affinity for Weekend Getaway.

Top regions in United States

Top regions ranked by reach for Tax-free shopping in United States
RegionReachAffinity
Texas68,3762.96×
Florida45,1722.48×
California23,6990.8×
Ohio19,4362.35×
New York13,3550.89×
Tennessee9,9271.84×
Virginia7,2991.12×
Massachusetts6,8181.29×
Maryland6,6951.45×
Georgia6,4920.78×
Illinois6,1710.69×
North Carolina5,7530.71×
Pennsylvania5,1240.57×
South Carolina4,9871.23×
Missouri4,6931.08×
New Jersey4,6670.68×
Alabama4,2321.13×
Arizona4,1050.75×
Washington4,0310.75×
Michigan4,0190.57×
Oklahoma3,9991.34×
Louisiana3,5631.03×
Arkansas3,3691.52×
Indiana3,2820.67×
Connecticut3,2761.22×
Colorado2,7580.65×
Mississippi2,7521.24×
Kentucky2,5630.76×
Wisconsin2,4280.6×
Minnesota2,3740.62×
Oregon2,1610.7×
Nevada2,0820.8×
New Mexico1,9081.42×
Kansas1,7400.82×
Iowa1,7330.78×
Utah1,7070.71×
Hawaii1,3061.13×
West Virginia1,0550.84×
Delaware1,0131.37×
Washington, District of Columbia9731.2×
Idaho8870.66×
Maine8800.91×
Nebraska8770.65×
New Hampshire8470.8×
Alaska7861.37×
Rhode Island7030.82×
North Dakota5831.06×
Montana5810.78×
South Dakota5340.86×
Wyoming4651.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tax-free shopping audience
BrandAffinityCategory
Weekend Getaway42.16×Travel & Leisure
Weekend trips50.29×Travel & Leisure
Hobby Lobby3.27×Home & Garden
Alabama3.45×Travel & Leisure
Private Jets17.54×Cars & Mobility
Boston Red Sox4.93×Sports
JD Sports7.27×Shopping
L.L.Bean4.14×Fashion & Accessoires
Kohl's2.02×Shopping
Foot Locker4×Shopping
Boston Bruins6.79×Sports
New Hampshire5.54×Travel & Leisure
Panda Express2.47×Food & Beverages
Macy's1.77×Shopping
Lowe's1.77×Shopping
Walmart1.56×Shopping
Final Destination2.27×Movies & TV
Marshalls2.05×Fashion & Accessoires
J. C. Penney2.36×Shopping
New England Patriots2.75×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tax-free shopping audience
TraitClusterScore
SustainabilityBALANCE1.36
Price SensitivityPREMIUM1.23
Family OrientationCONSERVATISM1.18
Quality AwarenessPREMIUM1.15
Career OrientationPOWER1.13
Need for SecurityCONSERVATISM1.11

Worldwide distribution

Worldwide audience distribution share by country for Tax-free shopping
CountryShare
Taiwan38.5%
United States25.5%
China5.6%

See Tax-free shopping audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Tax-free shopping have in United States?

Tax-free shopping has an estimated audience of 268,728 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Tax-free shopping fans?

54.2% of Tax-free shopping fans are female, 45.8% are male, with an average age of 40.7 years.

Which brands do Tax-free shopping fans like most?

Tax-free shopping fans show strongest brand affinity for Weekend Getaway (42.16×), Weekend trips (50.29×), and Hobby Lobby (3.27×) over the country average.

Where do Tax-free shopping fans live in United States?

Tax-free shopping fans in United States are most concentrated in Texas (reach 68,376), Florida (reach 45,172), and California (reach 23,699). These three regions account for the largest share of the active audience.

What other brands do Tax-free shopping fans also like?

Beyond Tax-free shopping itself, the audience over-indexes on Weekend trips (50.29×), Hobby Lobby (3.27×), Alabama (3.45×), and Private Jets (17.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tax-free shopping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.