Rascasse Audience Intelligence

Tax-free shopping Audience in United States

A data profile of the people who buy, follow and care about Tax-free shopping in United States — modelled from more than twelve digital signal sources. Tax-free shopping has an estimated audience of 268,728 people in United States.

#13925among Topic in United States#718in Shopping

The average Tax-free shopping fan in United States is 40.7 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Weekend Getaway, Weekend trips, Hobby Lobby, with strongest over-indexing on Weekend Getaway (42.16× the country average).

Demographically, the Tax-free shopping audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tax-free shopping fan in United States is balanced, around 40.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Weekend Getaway.

Category: Shopping · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tax-free shopping profile in United States.

Audience size
269K
in United States
Gender
54.2%♀
45.8% male
Age
40.7
average years
Country rank
#51088
Topic in United States
Fig. 01

Search interest · 12-month trend

+75%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tax-free shopping fans

54.2% are female, 45.8% are male, average age 40.7.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Tax-free shopping audience in United States
MetricValue
Female54.2%
Male45.8%
Average age40.7
Estimated audience size268,728
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Tax-free shopping audience in United States
Age bracketShare%
16-1920%
20-2915%
30-3918%
40-4923%
50+25%
Fig. 04

Worldwide distribution

25.2%

of the worldwide Tax-free shopping audience comes from United States.

Worldwide audience distribution share by country for Tax-free shopping
CountryShare
Taiwan38.1%
United States25.2%
China5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tax-free shopping audience in United States is strongest.

Fig. 05

Top regions by affinity

Tax-free shopping fans by region: top regions in United States
#RegionReachAffinity×
01Texas~60K2.77×
02Florida~40K2.33×
03Ohio~20K2.11×
04Tennessee~9K1.62×
05Maryland~6K1.31×
06Arkansas~3K1.26×
07New Mexico~2K1.20×
08Massachusetts~6K1.19×
09Oklahoma~3K1.17×
10South Carolina~5K1.13×
11Connecticut~3K1.12×
12Mississippi~2K1.11×
13Washington, District of Columbia<1K1.08×
14Alabama~4K1.07×
15Delaware<1K1.07×
16Virginia~7K1.06×
17Missouri~4K1.04×
18Alaska<1K1.04×
19Hawaii~1K1.03×
20Louisiana~4K1.01×
21West Virginia~1K1.00×
22Maine<1K1.00×
23Rhode Island<1K1.00×
24North Dakota<1K0.99×
25South Dakota<1K0.98×
26Vermont<1K0.98×
27New Hampshire~1K0.97×
28Montana<1K0.97×
29Kansas~2K0.94×
30Nebraska~1K0.94×
31Idaho~1K0.93×
32Iowa~2K0.92×
33Nevada~2K0.91×
34Kentucky~3K0.90×
35Utah~2K0.88×
36New York~10K0.87×
37Oregon~3K0.86×
38Arizona~5K0.84×
39Georgia~7K0.83×
40Washington~4K0.83×
41Indiana~4K0.82×
42Wisconsin~3K0.81×
43Minnesota~3K0.81×
44Colorado~3K0.80×
45California~20K0.79×
46North Carolina~6K0.79×
47New Jersey~5K0.78×
48Illinois~7K0.76×
49Michigan~5K0.74×
50Pennsylvania~6K0.71×
Fig. 06

Affinity by region

Affinity by region — Tax-free shopping, United States
0.71×1.00×2.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tax-free shopping audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tax-free shopping audience
#·InterestCategoryAffinity×
01Weekend tripsTravel & Leisure50.29×
02Weekend GetawayTravel & Leisure42.16×
03Private JetsCars & Mobility17.54×
04JD SportsShopping7.27×
05Boston BruinsSports6.79×
06New HampshireTravel & Leisure5.54×
07Boston Red SoxSports4.93×
08L.L.BeanFashion & Accessoires4.14×
09Foot LockerShopping4.00×
10AlabamaTravel & Leisure3.45×
11Hobby LobbyHome & Garden3.27×
12New England PatriotsSports2.75×
13Panda ExpressFood & Beverages2.47×
14J. C. PenneyShopping2.36×
15MarshallsFashion & Accessoires2.05×
16Kohl'sShopping2.02×
17Best BuyShopping1.82×
18Macy'sShopping1.77×
19EBayShopping1.66×
20WalmartShopping1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tax-free shopping audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tax-free shopping audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.44×
DIY MentalityTHRILL1.36×
Need for SecurityCONSERVATISM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tax-free shopping audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.79×
ExtroversionTHRILL0.86×
SpiritualityBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tax-free shopping have in United States?

Tax-free shopping has an estimated audience of 268,728 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Tax-free shopping fans?

54.2% of Tax-free shopping fans are female, 45.8% are male, with an average age of 40.7 years.

03

Which brands do Tax-free shopping fans like most?

Tax-free shopping fans show strongest brand affinity for Weekend Getaway (42.16×), Weekend trips (50.29×), and Hobby Lobby (3.27×) over the country average.

04

Where do Tax-free shopping fans live in United States?

Tax-free shopping fans in United States are most concentrated in Texas (reach ~60K), Florida (reach ~40K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Tax-free shopping fans also like?

Beyond Tax-free shopping itself, the audience over-indexes on Weekend trips (50.29×), Hobby Lobby (3.27×), Alabama (3.45×), and Private Jets (17.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Tax-free shopping audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tax-free shopping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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