New Hampshire Audience in United States

New Hampshire logo

New Hampshire has an estimated audience of 8,515,170 people in United States. 55.1% are female, 44.9% are male, average age 44.8. Top regions: California, New York, Massachusetts. Top brand affinities: MSN, Staples (Canada), Houston Astros, Hobby Lobby, Great Clips.

The average New Hampshire fan in United States is 44.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Massachusetts. Top brand affinities include MSN, Staples (Canada), Houston Astros, with strongest over-indexing on MSN (4.05× the country average). Demographically, the New Hampshire audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of New Hampshire fans

Demographic split for New Hampshire audience in United States
MetricValue
Female55.1%
Male44.9%
Average age44.8
Estimated audience size8,515,170

Audience persona

The typical New Hampshire fan in United States is more female, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for New Hampshire in United States
RegionReachAffinity
California529,3730.57×
New York515,8071.08×
Massachusetts506,0343.02×
Texas443,5980.61×
Florida431,3990.75×
New Hampshire400,33111.93×
New Jersey208,3450.96×
Pennsylvania194,3250.68×
Georgia173,0330.66×
North Carolina162,6770.63×
Illinois159,6750.56×
Connecticut156,8921.84×
Virginia149,8060.72×
Ohio145,8730.56×
Arizona115,6430.67×
Maryland111,9210.76×
Michigan110,9680.5×
Washington109,0790.64×
Tennessee95,2540.56×
Maine81,9822.69×
Indiana78,6550.51×
Colorado77,6490.58×
South Carolina72,8460.57×
Missouri68,7380.5×
Alabama65,0810.55×
Minnesota63,4210.52×
Rhode Island60,2282.22×
Wisconsin56,7110.44×
Kentucky53,7420.5×
Louisiana52,0130.47×
Oregon51,9820.53×
Oklahoma50,8250.54×
Utah46,7330.61×
Nevada45,2860.55×
Vermont40,9572.74×
Iowa34,8630.5×
Kansas34,8560.52×
Arkansas33,5030.48×
Mississippi31,5080.45×
Idaho22,5680.53×
Washington, District of Columbia22,5340.88×
Nebraska21,2410.5×
West Virginia20,9120.53×
New Mexico20,5530.48×
Hawaii19,9540.55×
Delaware16,5650.71×
Montana13,0140.55×
Alaska12,2390.67×
South Dakota9,2770.47×
North Dakota8,4700.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New Hampshire audience
BrandAffinityCategory
MSN4.05×News
Staples (Canada)4.66×Business & Career
Houston Astros6.15×Sports
Hobby Lobby2.13×Home & Garden
Great Clips3.28×Beauty & Wellness
Stop & Shop5.82×Shopping
Fox News Channel1.51×Movies & TV
Los Angeles Dodgers3.64×Sports
Nature1.57×Home & Garden
Film festival4.08×Movies & TV
Aldi1.72×Shopping
Google Flights2.41×Travel & Leisure
Catherine O'Hara2.83×Movies & TV
Tom Welling5.81×Movies & TV
Bars1.55×Travel & Leisure
Weather1.86×Home & Garden
Livestock1.65×Pets & Animals
Weddings1.51×Kids & Family
Chuck Norris2.38×Movies & TV
Made in USA2.27×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New Hampshire audience
TraitClusterScore
PatriotismCONSERVATISM1.92
ExtroversionTHRILL1.46
Community OrientationOPEN1.38
TravellingTHRILL1.32
Sports ActivityPOWER1.31
SustainabilityBALANCE1.28

Worldwide distribution

Worldwide audience distribution share by country for New Hampshire
CountryShare
United States79.3%
United Kingdom3.9%
Canada3.6%

See New Hampshire audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does New Hampshire have in United States?

New Hampshire has an estimated audience of 8,515,170 people in United States, concentrated in California and New York.

What is the gender split and age of New Hampshire fans?

55.1% of New Hampshire fans are female, 44.9% are male, with an average age of 44.8 years.

Which brands do New Hampshire fans like most?

New Hampshire fans show strongest brand affinity for MSN (4.05×), Staples (Canada) (4.66×), and Houston Astros (6.15×) over the country average.

Where do New Hampshire fans live in United States?

New Hampshire fans in United States are most concentrated in California (reach 529,373), New York (reach 515,807), and Massachusetts (reach 506,034). These three regions account for the largest share of the active audience.

What other brands do New Hampshire fans also like?

Beyond New Hampshire itself, the audience over-indexes on Staples (Canada) (4.66×), Houston Astros (6.15×), Hobby Lobby (2.13×), and Great Clips (3.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New Hampshire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.