Weekend trips Audience in United States

Weekend trips logo

Weekend trips has an estimated audience of 447,442 people in United States. 59.2% are female, 40.8% are male, average age 34.7. Top regions: California, New York, Texas. Top brand affinities: Nationality, Product design, Stamp collecting, La Opinión, Elsword.

The average Weekend trips fan in United States is 34.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Nationality, Product design, Stamp collecting, with strongest over-indexing on Nationality (16.85× the country average). Demographically, the Weekend trips audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

Demographics of Weekend trips fans

Demographic split for Weekend trips audience in United States
MetricValue
Female59.2%
Male40.8%
Average age34.7
Estimated audience size447,442

Audience persona

The typical Weekend trips fan in United States is more female, around 34.7 years old, with strong Travelling tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Weekend trips in United States
RegionReachAffinity
California37,5760.76×
New York36,2601.45×
Texas34,5840.9×
Florida27,3530.9×
Ohio22,3201.62×
Pennsylvania21,1181.4×
Illinois17,5691.18×
New Jersey16,1301.42×
Georgia15,0981.1×
North Carolina14,5331.08×
Tennessee11,8201.32×
Virginia11,8061.08×
Michigan10,8440.93×
Kentucky10,6971.91×
Indiana10,3651.27×
Maryland9,3281.21×
Massachusetts8,8051×
Missouri8,2851.15×
Louisiana7,2881.26×
Alabama7,1411.14×
South Carolina6,9231.03×
Washington5,6000.62×
Oklahoma5,4351.09×
Connecticut5,2361.17×
Arizona5,0120.55×
Colorado4,9350.7×
Mississippi4,8531.32×
Wisconsin4,6010.68×
West Virginia4,3632.09×
Arkansas4,2161.14×
Minnesota4,1780.65×
Iowa2,8890.78×
Kansas2,7960.79×
Nevada2,4220.56×
Utah2,3770.59×
Oregon2,0390.4×
Nebraska1,7960.8×
Rhode Island1,3460.95×
Delaware1,3321.08×
Idaho1,3150.59×
Washington, District of Columbia1,2370.92×
New Mexico1,2150.54×
New Hampshire1,1740.67×
Alaska1,1631.22×
Hawaii9420.49×
Montana9290.75×
South Dakota9170.89×
North Dakota8930.97×
Wyoming8641.3×
Maine8500.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Weekend trips audience
BrandAffinityCategory
Nationality16.85×Politics & Society
Product design3.34×Business & Career
Stamp collecting7.92×Home & Garden
La Opinión9.56×News
Elsword19.41×Games
Kendra Scott3.34×Fashion & Accessoires
JDSU3.11×Business & Career
La Chat29.65×Music & Radio
UK garage4.76×Music & Radio
Isometric exercise7.35×Sports
Natural rubber1.69×Cars & Mobility
St. Ives11.47×Travel & Leisure
The Streets16.54×Music & Radio
Pro-Ject2.41×Music & Radio
Nipsey Hussle3.42×Music & Radio
Corona (band)3.3×Music & Radio
WKRN-TV3.77×Movies & TV
Seattle Hempfest20×Travel & Leisure
Public speaking1.94×Politics & Society
Emma Hewitt11.48×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Weekend trips audience
TraitClusterScore
TravellingTHRILL2.78
Luxury OrientationPREMIUM2.34
MindfulnessBALANCE2.16
Quality AwarenessPREMIUM1.69
Risk AppetiteTHRILL1.63
Convenience OrientationPREMIUM1.61

Worldwide distribution

Worldwide audience distribution share by country for Weekend trips
CountryShare
United States25.3%
Netherlands12.4%
India8.0%

See Weekend trips audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does Weekend trips have in United States?

Weekend trips has an estimated audience of 447,442 people in United States, concentrated in California and New York.

What is the gender split and age of Weekend trips fans?

59.2% of Weekend trips fans are female, 40.8% are male, with an average age of 34.7 years.

Which brands do Weekend trips fans like most?

Weekend trips fans show strongest brand affinity for Nationality (16.85×), Product design (3.34×), and Stamp collecting (7.92×) over the country average.

Where do Weekend trips fans live in United States?

Weekend trips fans in United States are most concentrated in California (reach 37,576), New York (reach 36,260), and Texas (reach 34,584). These three regions account for the largest share of the active audience.

What other brands do Weekend trips fans also like?

Beyond Weekend trips itself, the audience over-indexes on Product design (3.34×), Stamp collecting (7.92×), La Opinión (9.56×), and Elsword (19.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Weekend trips. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.