Rascasse Audience Intelligence

Weekend trips Audience in United States

A data profile of the people who buy, follow and care about Weekend trips in United States — modelled from more than twelve digital signal sources. Weekend trips has an estimated audience of 447,442 people in United States.

#64among Travel type in United States#11845among Topic in United States#3181in Travel & Leisure

The average Weekend trips fan in United States is 34.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Celebrity Cruises, Princess Cruises, Holiday Inn, with strongest over-indexing on Celebrity Cruises (14.7× the country average).

Demographically, the Weekend trips audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Luxury Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Weekend trips fan in United States is more female, around 34.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Celebrity Cruises.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Weekend trips profile in United States.

Audience size
447K
in United States
Gender
59.2%♀
40.8% male
Age
34.7
average years
Country rank
#39060
Topic in United States
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Weekend trips fans

59.2% are female, 40.8% are male, average age 34.7.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for Weekend trips audience in United States
MetricValue
Female59.2%
Male40.8%
Average age34.7
Estimated audience size447,442
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Weekend trips audience in United States
Age bracketShare%
16-1928%
20-2925%
30-3921%
40-4916%
50+10%
Fig. 04

Worldwide distribution

25.3%

of the worldwide Weekend trips audience comes from United States.

Worldwide audience distribution share by country for Weekend trips
CountryShare
United States25.3%
Netherlands12.4%
India8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Weekend trips audience in United States is strongest.

Fig. 05

Top regions by affinity

Weekend trips fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~9K1.56×
02West Virginia~3K1.52×
03Ohio~20K1.47×
04New Jersey~20K1.34×
05New York~30K1.29×
06Pennsylvania~20K1.27×
07Tennessee~10K1.21×
08Mississippi~4K1.17×
09Indiana~9K1.14×
10Maryland~9K1.14×
11Louisiana~6K1.12×
12Connecticut~5K1.11×
13Alabama~7K1.09×
14Arkansas~4K1.06×
15Alaska~1K1.06×
16Illinois~20K1.05×
17Georgia~10K1.04×
18Missouri~8K1.04×
19Virginia~10K1.03×
20Oklahoma~5K1.03×
21Vermont<1K1.03×
22Delaware~1K1.02×
23North Dakota<1K1.02×
24North Carolina~10K1.01×
25Washington, District of Columbia~1K1.01×
26South Carolina~7K1.00×
27South Dakota~1K0.99×
28Rhode Island~1K0.98×
29New Hampshire~2K0.96×
30Montana~1K0.96×
31Massachusetts~8K0.95×
32Michigan~10K0.94×
33Iowa~3K0.93×
34Kansas~3K0.93×
35Nebraska~2K0.92×
36Maine~1K0.92×
37Idaho~2K0.91×
38Hawaii~2K0.91×
39Florida~30K0.89×
40New Mexico~2K0.89×
41Texas~30K0.88×
42Wisconsin~6K0.84×
43Utah~3K0.84×
44Nevada~4K0.83×
45Minnesota~5K0.81×
46Colorado~6K0.79×
47Oregon~4K0.79×
48California~40K0.76×
49Washington~7K0.74×
50Arizona~7K0.73×
Fig. 06

Affinity by region

Affinity by region — Weekend trips, United States
0.73×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Weekend trips audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Weekend trips audience
#·InterestCategoryAffinity×
01Le MéridienTravel & Leisure31.74×
02Westin Hotels & ResortsTravel & Leisure27.42×
03Fortnum & MasonShopping24.15×
04EasyJetTravel & Leisure21.45×
05BlancpainFashion & Accessoires19.81×
06RyanairTravel & Leisure18.13×
07Private JetsCars & Mobility16.74×
08De BeersFashion & Accessoires15.28×
09Celebrity CruisesTravel & Leisure14.70×
10KLMTravel & Leisure14.64×
11Hilton Garden InnTravel & Leisure10.94×
12Princess CruisesTravel & Leisure10.68×
13Holiday InnTravel & Leisure10.58×
14Lonely PlanetTravel & Leisure10.03×
15Carnival Cruise LinesTravel & Leisure9.62×
16Priceline.comShopping9.34×
17Luxury TravelTravel & Leisure9.13×
18Viking CruisesTravel & Leisure9.10×
19Norwegian Cruise LineTravel & Leisure8.25×
20Royal Caribbean InternationalTravel & Leisure8.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Weekend trips audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Weekend trips audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.48×
TravellingTHRILL1.63×
MindfulnessBALANCE1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Weekend trips audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
CreativityOPEN0.71×
Social Media UsageJOY0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Weekend trips have in United States?

Weekend trips has an estimated audience of 447,442 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Weekend trips fans?

59.2% of Weekend trips fans are female, 40.8% are male, with an average age of 34.7 years.

03

Which brands do Weekend trips fans like most?

Weekend trips fans show strongest brand affinity for Celebrity Cruises (14.7×), Princess Cruises (10.68×), and Holiday Inn (10.58×) over the country average.

04

Where do Weekend trips fans live in United States?

Weekend trips fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Weekend trips fans also like?

Beyond Weekend trips itself, the audience over-indexes on Princess Cruises (10.68×), Holiday Inn (10.58×), Luxury Travel (9.13×), and Norwegian Cruise Line (8.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in United States

See Weekend trips audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Weekend trips. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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