Westin Hotels & Resorts Audience in United States

Westin Hotels & Resorts logo

Westin Hotels & Resorts has an estimated audience of 681,178 people in United States. 52.0% are female, 48.0% are male, average age 37.8. Top regions: California, Texas, Georgia. Top brand affinities: Le Méridien, Hvar, Hilton Garden Inn, Swissôtel, Wyndham Hotels & Resorts.

The average Westin Hotels & Resorts fan in United States is 37.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Georgia. Top brand affinities include Le Méridien, Hvar, Hilton Garden Inn, with strongest over-indexing on Le Méridien (156× the country average). Demographically, the Westin Hotels & Resorts audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Westin Hotels & Resorts fans

Demographic split for Westin Hotels & Resorts audience in United States
MetricValue
Female52.0%
Male48.0%
Average age37.8
Estimated audience size681,178

Audience persona

The typical Westin Hotels & Resorts fan in United States is balanced, around 37.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Le Méridien.

Top regions in United States

Top regions ranked by reach for Westin Hotels & Resorts in United States
RegionReachAffinity
California113,8691.52×
Texas92,9641.59×
Georgia57,5762.74×
Florida52,4941.14×
Illinois37,9971.67×
New York32,0840.84×
Virginia25,8291.56×
Colorado21,9492.04×
Michigan21,8671.23×
Arizona19,7431.42×
North Carolina18,4270.9×
Washington18,0891.32×
New Jersey16,5030.95×
Massachusetts15,9691.19×
Pennsylvania15,6820.68×
Hawaii14,9605.11×
Ohio14,9120.71×
Maryland13,6821.17×
Tennessee12,8680.94×
Nevada10,5641.6×
Minnesota9,7421×
Alabama9,4751×
South Carolina9,3440.91×
Washington, District of Columbia7,9663.89×
Missouri7,8450.71×
Louisiana6,9020.79×
Indiana6,8870.55×
Wisconsin5,7020.56×
Mississippi4,6520.83×
Oregon3,9650.51×
Kentucky3,6030.42×
Connecticut3,4290.5×
Oklahoma3,3010.44×
Kansas2,8360.53×
Iowa2,5100.45×
Utah2,4940.41×
Arkansas2,4670.44×
Delaware1,9341.03×
Maine1,7700.73×
Nebraska1,5140.44×
New Mexico1,5010.44×
New Hampshire1,4030.52×
Idaho1,1390.33×
West Virginia1,1330.36×
Rhode Island9010.42×
Montana8630.46×
South Dakota5990.38×
Alaska5420.37×
North Dakota5320.38×
Wyoming4990.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Westin Hotels & Resorts audience
BrandAffinityCategory
Le Méridien156×Travel & Leisure
Hvar143.16×Travel & Leisure
Hilton Garden Inn31.53×Travel & Leisure
Swissôtel144.54×Travel & Leisure
Wyndham Hotels & Resorts29.77×Travel & Leisure
La Quinta Inns & Suites51.59×Travel & Leisure
Chris Martin27.85×Music & Radio
Carmen Electra23.13×Movies & TV
Auberge Resorts75.31×Travel & Leisure
Celebrity Cruises15.45×Travel & Leisure
Travel Deals53.25×Literature
Two Seasons Boracay Resort66.61×Travel & Leisure
West Side Story (film)24.43×Movies & TV
Weekend trips37.39×Travel & Leisure
Travelzoo17.39×Travel & Leisure
Zac Efron7.33×Movies & TV
Dreams Riviera Cancun Resort & Spa32.27×
Romeo and Juliet (1968 film)15.08×Movies & TV
Fairfield Inn by Marriott19.02×Travel & Leisure
Aman Resorts38.48×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Westin Hotels & Resorts audience
TraitClusterScore
Luxury OrientationPREMIUM2.65
TravellingTHRILL2.4
IndulgenceJOY2.15
Quality AwarenessPREMIUM2.14
Design AffinityPREMIUM1.76
Convenience OrientationPREMIUM1.73

Worldwide distribution

Worldwide audience distribution share by country for Westin Hotels & Resorts
CountryShare
United States29.8%
China21.8%
Japan5.0%

See Westin Hotels & Resorts audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Westin Hotels & Resorts have in United States?

Westin Hotels & Resorts has an estimated audience of 681,178 people in United States, concentrated in California and Texas.

What is the gender split and age of Westin Hotels & Resorts fans?

52.0% of Westin Hotels & Resorts fans are female, 48.0% are male, with an average age of 37.8 years.

Which brands do Westin Hotels & Resorts fans like most?

Westin Hotels & Resorts fans show strongest brand affinity for Le Méridien (156×), Hvar (143.16×), and Hilton Garden Inn (31.53×) over the country average.

Where do Westin Hotels & Resorts fans live in United States?

Westin Hotels & Resorts fans in United States are most concentrated in California (reach 113,869), Texas (reach 92,964), and Georgia (reach 57,576). These three regions account for the largest share of the active audience.

What other brands do Westin Hotels & Resorts fans also like?

Beyond Westin Hotels & Resorts itself, the audience over-indexes on Hvar (143.16×), Hilton Garden Inn (31.53×), Swissôtel (144.54×), and Wyndham Hotels & Resorts (29.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Westin Hotels & Resorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.