Rascasse Audience Intelligence

Westin Hotels & Resorts Target Market in United States

A data profile of the people who buy, follow and care about Westin Hotels & Resorts in United States — modelled from more than twelve digital signal sources. Westin Hotels & Resorts has an estimated audience of 667,256 people in United States.

#69among Hotel in United States#3167among Brand in United States#2394in Travel & Leisure

The average Westin Hotels & Resorts fan in United States is 37.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Georgia.

Top brand affinities include Le Méridien, Hvar, Chris Martin, with strongest over-indexing on Le Méridien (156× the country average).

Demographically, the Westin Hotels & Resorts audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Westin Hotels & Resorts fan in United States is balanced, around 37.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Le Méridien.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Westin Hotels & Resorts profile in United States.

Audience size
667K
in United States
Gender
52.0%♀
48.0% male
Age
37.8
average years
Country rank
#30759
Brand in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Westin Hotels & Resorts

52.0% are female, 48.0% are male, average age 37.8.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for Westin Hotels & Resorts audience in United States
MetricValue
Female52.0%
Male48.0%
Average age37.8
Estimated audience size667,256
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Westin Hotels & Resorts audience in United States
Age bracketShare%
16-1924%
20-2917%
30-3921%
40-4924%
50+15%
Fig. 04

Worldwide distribution

29.3%

of the worldwide Westin Hotels & Resorts audience comes from United States.

Worldwide audience distribution share by country for Westin Hotels & Resorts
CountryShare
United States29.3%
China21.9%
Japan5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Westin Hotels & Resorts audience in United States is strongest.

Fig. 05

Top regions by affinity

Westin Hotels & Resorts customers by region in United States
#RegionReachAffinity×
01Hawaii~20K5.29×
02Washington, District of Columbia~8K3.73×
03Georgia~50K2.39×
04Colorado~20K1.88×
05Nevada~10K1.51×
06Virginia~20K1.48×
07Illinois~30K1.47×
08California~100K1.42×
09Washington~20K1.40×
10Texas~80K1.39×
11Arizona~20K1.31×
12Massachusetts~20K1.14×
13Michigan~20K1.10×
14Maryland~10K1.09×
15Alabama~10K1.08×
16Florida~50K1.06×
17Tennessee~10K1.06×
18Delaware~2K1.05×
19Mississippi~6K0.98×
20Maine~2K0.96×
21Minnesota~9K0.93×
22South Carolina~9K0.91×
23Louisiana~8K0.90×
24New Jersey~20K0.89×
25North Carolina~20K0.87×
26New York~30K0.83×
27Missouri~9K0.80×
28Ohio~20K0.78×
29Pennsylvania~20K0.70×
30Vermont<1K0.67×
31Montana~1K0.66×
32Alaska<1K0.66×
33Kansas~3K0.65×
34North Dakota<1K0.65×
35Indiana~8K0.64×
36New Hampshire~2K0.63×
37South Dakota<1K0.63×
38Wisconsin~6K0.62×
39Oregon~5K0.58×
40Rhode Island~1K0.58×
41Connecticut~4K0.57×
42New Mexico~2K0.57×
43Nebraska~2K0.56×
44West Virginia~2K0.56×
45Arkansas~3K0.54×
46Iowa~3K0.54×
47Idaho~2K0.53×
48Utah~3K0.51×
49Kentucky~4K0.50×
50Oklahoma~4K0.50×
Fig. 06

Affinity by region

Affinity by region — Westin Hotels & Resorts, United States
0.50×1.00×5.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Westin Hotels & Resorts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Westin Hotels & Resorts audience
#·InterestCategoryAffinity×
01Le MéridienTravel & Leisure156.00×
02SwissôtelTravel & Leisure144.54×
03HvarTravel & Leisure143.16×
04Auberge ResortsTravel & Leisure75.31×
05Two Seasons Boracay ResortTravel & Leisure66.61×
06Travel DealsLiterature53.25×
07La Quinta Inns & SuitesTravel & Leisure51.59×
08Aman ResortsTravel & Leisure38.48×
09Weekend tripsTravel & Leisure37.39×
10Dreams Riviera Cancun Resort & SpaPOI32.27×
11Hilton Garden InnTravel & Leisure31.53×
12Wyndham Hotels & ResortsTravel & Leisure29.77×
13Chris MartinMusic & Radio27.85×
14West Side Story (film)Movies & TV24.43×
15Carmen ElectraMovies & TV23.13×
16Fairfield Inn by MarriottTravel & Leisure19.02×
17TravelzooTravel & Leisure17.39×
18Celebrity CruisesTravel & Leisure15.45×
19Romeo and Juliet (1968 film)Movies & TV15.08×
20Zac EfronMovies & TV7.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Westin Hotels & Resorts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Westin Hotels & Resorts audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.09×
Design AffinityPREMIUM1.56×
Quality AwarenessPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Westin Hotels & Resorts audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.41×
Convenience OrientationPREMIUM0.54×
Social Media UsageJOY0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Westin Hotels & Resorts's target market in United States?

Westin Hotels & Resorts's target market in United States covers an estimated 667,256 people, concentrated in California and Texas.

02

What is the gender split and age of Westin Hotels & Resorts customers?

52.0% of the Westin Hotels & Resorts audience are female, 48.0% are male, with an average age of 37.8 years.

03

Which brands do Westin Hotels & Resorts fans like most?

Westin Hotels & Resorts fans show strongest brand affinity for Le Méridien (156×), Hvar (143.16×), and Chris Martin (27.85×) over the country average.

04

Where do Westin Hotels & Resorts fans live in United States?

Westin Hotels & Resorts fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Georgia (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Westin Hotels & Resorts fans also like?

Beyond Westin Hotels & Resorts itself, the audience over-indexes on Hvar (143.16×), Chris Martin (27.85×), Swissôtel (144.54×), and Hilton Garden Inn (31.53×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Westin Hotels & Resorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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