Travelzoo Audience in United States

Travelzoo logo

Travelzoo has an estimated audience of 2,026,796 people in United States. 60.8% are female, 39.2% are male, average age 45.6. Top regions: California, Florida, New York. Top brand affinities: CheapOair, Hostelling International, Google Flights, Week, American Airlines.

The average Travelzoo fan in United States is 45.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include CheapOair, Hostelling International, Google Flights, with strongest over-indexing on CheapOair (32.31× the country average). Demographically, the Travelzoo audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Travel website

Demographics of Travelzoo fans

Demographic split for Travelzoo audience in United States
MetricValue
Female60.8%
Male39.2%
Average age45.6
Estimated audience size2,026,796

Audience persona

The typical Travelzoo fan in United States is more female, around 45.6 years old, with strong Luxury Orientation tendencies and a notable affinity for CheapOair.

Top regions in United States

Top regions ranked by reach for Travelzoo in United States
RegionReachAffinity
California407,1791.83×
Florida191,0021.39×
New York143,4111.27×
Texas141,1730.81×
Georgia80,7901.29×
New Jersey78,9621.53×
Pennsylvania77,8191.14×
Illinois75,0641.11×
North Carolina63,7991.05×
Virginia61,7891.25×
Massachusetts58,0481.45×
Arizona55,7431.35×
Maryland52,4491.51×
Ohio47,2320.76×
Colorado44,5911.4×
Michigan42,3800.8×
Washington39,1040.96×
Wisconsin36,4921.2×
Tennessee33,7620.83×
South Carolina32,9571.08×
Connecticut32,3071.59×
Missouri28,1740.86×
Indiana26,0270.7×
Nevada25,1911.29×
Oregon22,2100.96×
Utah20,9891.16×
Minnesota20,9110.72×
Kentucky19,0240.75×
Alabama18,8110.66×
Louisiana16,3160.62×
New Hampshire13,0951.64×
Oklahoma12,9480.58×
Iowa12,4380.74×
Rhode Island10,1821.58×
Idaho10,1721×
Kansas10,1060.63×
Maine9,4281.3×
Arkansas9,1370.55×
Washington, District of Columbia8,3921.38×
Delaware7,3901.32×
Hawaii7,1190.82×
Mississippi6,9270.41×
New Mexico5,5430.55×
West Virginia5,4950.58×
Nebraska5,3730.53×
Vermont4,3781.23×
Montana4,2210.75×
Alaska2,4210.56×
Wyoming2,2430.75×
South Dakota2,1260.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Travelzoo audience
BrandAffinityCategory
CheapOair32.31×Travel & Leisure
Hostelling International20.17×Travel & Leisure
Google Flights10.73×Travel & Leisure
Week7.16×Business & Career
American Airlines5.94×Travel & Leisure
United Airlines7.5×Travel & Leisure
Alaska Airlines10.87×Travel & Leisure
Orbitz13.98×Travel & Leisure
Travel agency9.77×Travel & Leisure
Allegiant Air13.11×Travel & Leisure
Spirit Airlines8.35×Travel & Leisure
Bank of America3.79×Business & Career
JetBlue6.54×Travel & Leisure
Day4.13×Business & Career
Expedia4.63×Travel & Leisure
Travelocity8.99×Travel & Leisure
Airbnb3.37×Travel & Leisure
Frontier Airlines6.98×Travel & Leisure
Hotel Tonight23.02×Travel & Leisure
Priceline.com11.75×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Travelzoo audience
TraitClusterScore
Luxury OrientationPREMIUM2.56
TravellingTHRILL1.99
Quality AwarenessPREMIUM1.58
Risk AppetiteTHRILL1.56
IndulgenceJOY1.41
Price SensitivityPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Travelzoo
CountryShare
United States41.5%
United Kingdom26.3%
Germany11.6%

See Travelzoo audiences in other countries

More Travel website audiences in United States

Frequently asked questions

How many fans does Travelzoo have in United States?

Travelzoo has an estimated audience of 2,026,796 people in United States, concentrated in California and Florida.

What is the gender split and age of Travelzoo fans?

60.8% of Travelzoo fans are female, 39.2% are male, with an average age of 45.6 years.

Which brands do Travelzoo fans like most?

Travelzoo fans show strongest brand affinity for CheapOair (32.31×), Hostelling International (20.17×), and Google Flights (10.73×) over the country average.

Where do Travelzoo fans live in United States?

Travelzoo fans in United States are most concentrated in California (reach 407,179), Florida (reach 191,002), and New York (reach 143,411). These three regions account for the largest share of the active audience.

What other brands do Travelzoo fans also like?

Beyond Travelzoo itself, the audience over-indexes on Hostelling International (20.17×), Google Flights (10.73×), Week (7.16×), and American Airlines (5.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Travelzoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.