Rascasse Audience Intelligence

Travelzoo Target Market in United States

A data profile of the people who buy, follow and care about Travelzoo in United States — modelled from more than twelve digital signal sources. Travelzoo has an estimated audience of 1,987,713 people in United States.

#13among Travel website in United States#1458among Brand in United States#1116in Travel & Leisure

The average Travelzoo fan in United States is 45.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Hostelling International, CheapOair, Google Flights, with strongest over-indexing on Hostelling International (20.17× the country average).

Demographically, the Travelzoo audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Travelzoo fan in United States is more female, around 45.6 years old, with strong Travelling tendencies and a notable affinity for Hostelling International.

Category: Travel & Leisure · Type: Brand · Subtype: Travel website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Travelzoo profile in United States.

Audience size
2M
in United States
Gender
60.8%♀
39.2% male
Age
45.6
average years
Country rank
#14299
Brand in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Travelzoo

60.8% are female, 39.2% are male, average age 45.6.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Travelzoo audience in United States
MetricValue
Female60.8%
Male39.2%
Average age45.6
Estimated audience size1,987,713
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Travelzoo audience in United States
Age bracketShare%
16-1910%
20-2911%
30-3918%
40-4926%
50+36%
Fig. 04

Worldwide distribution

41.5%

of the worldwide Travelzoo audience comes from United States.

Worldwide audience distribution share by country for Travelzoo
CountryShare
United States41.5%
United Kingdom25.8%
Germany11.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Travelzoo audience in United States is strongest.

Fig. 05

Top regions by affinity

Travelzoo customers by region in United States
#RegionReachAffinity×
01California~400K1.74×
02New Hampshire~10K1.66×
03Rhode Island~10K1.58×
04Connecticut~30K1.52×
05Maryland~50K1.45×
06New Jersey~70K1.41×
07Massachusetts~60K1.39×
08Florida~200K1.34×
09Vermont~5K1.34×
10Colorado~40K1.33×
11Maine~10K1.31×
12Delaware~7K1.30×
13Washington, District of Columbia~8K1.29×
14Nevada~20K1.27×
15Arizona~50K1.26×
16Georgia~80K1.23×
17New York~100K1.20×
18Utah~20K1.18×
19Virginia~60K1.17×
20Wisconsin~30K1.14×
21Pennsylvania~70K1.09×
22South Carolina~30K1.07×
23Idaho~10K1.06×
24Illinois~70K1.03×
25North Carolina~60K1.02×
26Oregon~20K0.94×
27Washington~40K0.91×
28Missouri~30K0.87×
29Montana~5K0.87×
30Tennessee~30K0.84×
31Hawaii~7K0.84×
32Michigan~40K0.80×
33Kentucky~20K0.79×
34Iowa~10K0.78×
35Texas~100K0.77×
36Ohio~50K0.76×
37Alaska~3K0.75×
38Alabama~20K0.74×
39Minnesota~20K0.73×
40Indiana~30K0.72×
41West Virginia~7K0.71×
42Kansas~10K0.69×
43Louisiana~20K0.67×
44South Dakota~3K0.67×
45New Mexico~7K0.65×
46North Dakota~3K0.64×
47Oklahoma~10K0.63×
48Arkansas~10K0.63×
49Nebraska~6K0.62×
50Mississippi~9K0.56×
Fig. 06

Affinity by region

Affinity by region — Travelzoo, United States
0.56×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Travelzoo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Travelzoo audience
#·InterestCategoryAffinity×
01CheapOairTravel & Leisure32.31×
02Hotel TonightTravel & Leisure23.02×
03Hostelling InternationalTravel & Leisure20.17×
04OrbitzTravel & Leisure13.98×
05Allegiant AirTravel & Leisure13.11×
06Priceline.comShopping11.75×
07Alaska AirlinesTravel & Leisure10.87×
08Google FlightsTravel & Leisure10.73×
09Travel agencyTravel & Leisure9.77×
10TravelocityTravel & Leisure8.99×
11Spirit AirlinesTravel & Leisure8.35×
12United AirlinesTravel & Leisure7.50×
13WeekBusiness & Career7.16×
14Frontier AirlinesTravel & Leisure6.98×
15JetBlueTravel & Leisure6.54×
16American AirlinesTravel & Leisure5.94×
17ExpediaTravel & Leisure4.63×
18DayBusiness & Career4.13×
19Bank of AmericaBusiness & Career3.79×
20AirbnbTravel & Leisure3.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Travelzoo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Travelzoo audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.74×
Quality AwarenessPREMIUM1.77×
Career OrientationPOWER1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Travelzoo audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.96×
ExtroversionTHRILL1.04×
Early Adopter MentalityPOWER1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Travelzoo's target market in United States?

Travelzoo's target market in United States covers an estimated 1,987,713 people, concentrated in California and Florida.

02

What is the gender split and age of Travelzoo customers?

60.8% of the Travelzoo audience are female, 39.2% are male, with an average age of 45.6 years.

03

Which brands do Travelzoo fans like most?

Travelzoo fans show strongest brand affinity for Hostelling International (20.17×), CheapOair (32.31×), and Google Flights (10.73×) over the country average.

04

Where do Travelzoo fans live in United States?

Travelzoo fans in United States are most concentrated in California (reach ~400K), Florida (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Travelzoo fans also like?

Beyond Travelzoo itself, the audience over-indexes on CheapOair (32.31×), Google Flights (10.73×), American Airlines (5.94×), and Week (7.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel website audiences in United States

See Travelzoo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Travelzoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →