Rascasse Audience Intelligence

Aman Resorts Target Market in United States

A data profile of the people who buy, follow and care about Aman Resorts in United States — modelled from more than twelve digital signal sources. Aman Resorts has an estimated audience of 308,292 people in United States.

#4934among Brand in United States#3970in Travel & Leisure

The average Aman Resorts fan in United States is 45.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Bordeaux wine, Waldorf Astoria Hotels & Resorts, Private Jets, with strongest over-indexing on Bordeaux wine (78.82× the country average).

Demographically, the Aman Resorts audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Patriotism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aman Resorts fan in United States is balanced, around 45.5 years old, with strong Patriotism tendencies and a notable affinity for Bordeaux wine.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aman Resorts profile in United States.

Audience size
308K
in United States
Gender
52.2%♀
47.8% male
Age
45.5
average years
Country rank
#47670
Brand in United States
Fig. 01

Search interest · 12-month trend

+48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Aman Resorts

52.2% are female, 47.8% are male, average age 45.5.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Aman Resorts audience in United States
MetricValue
Female52.2%
Male47.8%
Average age45.5
Estimated audience size308,292
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Aman Resorts audience in United States
Age bracketShare%
16-198%
20-2914%
30-3918%
40-4924%
50+35%
Fig. 04

Worldwide distribution

29.0%

of the worldwide Aman Resorts audience comes from United States.

Worldwide audience distribution share by country for Aman Resorts
CountryShare
United States29.0%
India12.3%
Japan9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aman Resorts audience in United States is strongest.

Fig. 05

Top regions by affinity

Aman Resorts customers by region in United States
#RegionReachAffinity×
01New York~50K2.81×
02Washington, District of Columbia~2K2.11×
03Hawaii~2K1.85×
04California~60K1.75×
05Utah~5K1.70×
06Massachusetts~9K1.53×
07Wyoming<1K1.52×
08New Jersey~10K1.49×
09Florida~30K1.40×
10Colorado~7K1.37×
11Connecticut~4K1.37×
12Nevada~4K1.22×
13Arizona~7K1.21×
14Washington~7K1.20×
15Illinois~10K1.14×
16Texas~30K1.08×
17Georgia~10K1.08×
18Rhode Island~1K1.04×
19Montana<1K1.03×
20Virginia~7K1.01×
21Alaska<1K1.00×
22North Dakota<1K0.97×
23South Dakota<1K0.95×
24Maryland~5K0.93×
25Maine~1K0.93×
26New Hampshire~1K0.91×
27Delaware<1K0.91×
28Idaho~1K0.90×
29West Virginia~1K0.89×
30Oregon~3K0.87×
31New Mexico~1K0.87×
32Mississippi~2K0.86×
33Nebraska~1K0.86×
34Arkansas~2K0.84×
35Kansas~2K0.83×
36Pennsylvania~8K0.82×
37Tennessee~5K0.82×
38Iowa~2K0.82×
39South Carolina~4K0.81×
40Louisiana~3K0.80×
41North Carolina~7K0.79×
42Oklahoma~3K0.79×
43Kentucky~3K0.78×
44Alabama~3K0.77×
45Minnesota~3K0.76×
46Missouri~4K0.75×
47Michigan~6K0.73×
48Wisconsin~3K0.73×
49Indiana~4K0.71×
50Ohio~6K0.66×
Fig. 06

Affinity by region

Affinity by region — Aman Resorts, United States
0.66×1.00×2.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aman Resorts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aman Resorts audience
#·InterestCategoryAffinity×
01Bordeaux wineFood & Beverages78.82×
02Waldorf Astoria Hotels & ResortsTravel & Leisure71.61×
03Private JetsCars & Mobility46.96×
04ChaumetFashion & Accessoires43.58×
05Westin Hotels & ResortsTravel & Leisure38.48×
06Soho House (club)Business & Career28.14×
07Ritz-Carlton Hotel CompanyTravel & Leisure23.76×
08Ulysse NardinFashion & Accessoires22.26×
09Mercedes-AMGCars & Mobility16.08×
10High-net-worth individualBusiness & Career15.33×
11PaneraiFashion & Accessoires15.07×
12Dropbox (service)Technology & Electronics14.52×
13LongchampFashion & Accessoires13.94×
14Vacheron ConstantinFashion & Accessoires13.26×
15Acne StudiosFashion & Accessoires12.99×
16Family carCars & Mobility12.30×
17Luxury WatchesFashion & Accessoires11.16×
18Pressure cookingHome & Garden10.97×
19LeatherFashion & Accessoires4.03×
20Burger KingFood & Beverages3.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aman Resorts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aman Resorts audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.33×
Luxury OrientationPREMIUM4.19×
Design AffinityPREMIUM3.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aman Resorts audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.65×
IndividualismJOY0.66×
Social Media UsageJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Aman Resorts's target market in United States?

Aman Resorts's target market in United States covers an estimated 308,292 people, concentrated in California and New York.

02

What is the gender split and age of Aman Resorts customers?

52.2% of the Aman Resorts audience are female, 47.8% are male, with an average age of 45.5 years.

03

Which brands do Aman Resorts fans like most?

Aman Resorts fans show strongest brand affinity for Bordeaux wine (78.82×), Waldorf Astoria Hotels & Resorts (71.61×), and Private Jets (46.96×) over the country average.

04

Where do Aman Resorts fans live in United States?

Aman Resorts fans in United States are most concentrated in California (reach ~60K), New York (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Aman Resorts fans also like?

Beyond Aman Resorts itself, the audience over-indexes on Waldorf Astoria Hotels & Resorts (71.61×), Private Jets (46.96×), High-net-worth individual (15.33×), and Dropbox (service) (14.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Aman Resorts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Aman Resorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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