Waldorf Astoria Hotels & Resorts Audience in United States

Waldorf Astoria Hotels & Resorts logo

Waldorf Astoria Hotels & Resorts has an estimated audience of 1,436,779 people in United States. 60.6% are female, 39.4% are male, average age 45.7. Top regions: California, Florida, New York. Top brand affinities: Unique Gifts, Aman Resorts, Waldorf Astoria New York, San Pellegrino, Hilton Worldwide.

The average Waldorf Astoria Hotels & Resorts fan in United States is 45.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Unique Gifts, Aman Resorts, Waldorf Astoria New York, with strongest over-indexing on Unique Gifts (11.84× the country average). Demographically, the Waldorf Astoria Hotels & Resorts audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Waldorf Astoria Hotels & Resorts fans

Demographic split for Waldorf Astoria Hotels & Resorts audience in United States
MetricValue
Female60.6%
Male39.4%
Average age45.7
Estimated audience size1,436,779

Audience persona

The typical Waldorf Astoria Hotels & Resorts fan in United States is more female, around 45.7 years old, with strong Indulgence tendencies and a notable affinity for Unique Gifts.

Top regions in United States

Top regions ranked by reach for Waldorf Astoria Hotels & Resorts in United States
RegionReachAffinity
California238,3621.51×
Florida117,8551.21×
New York117,3111.46×
Texas110,4760.89×
Georgia66,1831.5×
Illinois62,8991.31×
Nevada49,7093.58×
Virginia47,3771.35×
North Carolina42,5090.98×
Pennsylvania35,7280.74×
Arizona35,3161.2×
Washington, District of Columbia32,9537.63×
Ohio32,9280.74×
Maryland30,4781.23×
New Jersey30,3370.83×
Michigan24,8260.66×
Tennessee24,7540.86×
Washington23,9970.83×
Massachusetts20,7910.73×
Colorado19,8570.88×
South Carolina19,7610.91×
Missouri17,8810.77×
Alabama16,5000.82×
Minnesota14,4800.7×
Utah14,4021.12×
Indiana14,1260.54×
Louisiana13,8630.75×
Kentucky11,0180.61×
Wisconsin10,4320.48×
Oregon10,3800.63×
Oklahoma9,9280.62×
Connecticut9,4980.66×
Kansas8,8750.78×
Hawaii8,3531.35×
Arkansas7,8510.66×
Mississippi7,5690.64×
Iowa6,5890.56×
New Mexico5,4000.75×
Nebraska4,9220.68×
Idaho4,6180.64×
Delaware3,8180.96×
West Virginia3,4470.52×
New Hampshire2,8330.5×
Rhode Island2,7220.6×
Maine2,3180.45×
Montana2,2470.56×
South Dakota1,7910.54×
Alaska1,6370.53×
North Dakota1,5980.54×
Wyoming1,1220.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Waldorf Astoria Hotels & Resorts audience
BrandAffinityCategory
Unique Gifts11.84×Shopping
Aman Resorts71.61×Travel & Leisure
Waldorf Astoria New York36.92×Travel & Leisure
San Pellegrino23.74×Food & Beverages
Hilton Worldwide7.35×Travel & Leisure
Fox Rent A Car40.37×Cars & Mobility
Solo Travel Society50.92×
Used Cars5.06×Cars & Mobility
Din Tai Fung8.7×Food & Beverages
Delivery order7.99×Food & Beverages
High-net-worth individual7.54×Business & Career
Hampton Inn10.34×Travel & Leisure
La Quinta Resort & Club74.83×Travel & Leisure
Home2 Suites by Hilton14.4×Travel & Leisure
Marriott Hotels & Resorts6.15×Travel & Leisure
Uniworld35.14×Travel & Leisure
Travel Weekly34.02×Travel & Leisure
Maison Margiela9.83×Fashion & Accessoires
Sportswear (fashion)5.71×Fashion & Accessoires
Wallpaper (magazine)6.54×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Waldorf Astoria Hotels & Resorts audience
TraitClusterScore
IndulgenceJOY2.2
Luxury OrientationPREMIUM2.14
Design AffinityPREMIUM2.1
Family OrientationCONSERVATISM2.09
LGBTQ+ IdentityOPEN2.07
Quality AwarenessPREMIUM1.89

Worldwide distribution

Worldwide audience distribution share by country for Waldorf Astoria Hotels & Resorts
CountryShare
United States34.5%
China10.9%
United Arab Emirates5.6%

See Waldorf Astoria Hotels & Resorts audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Waldorf Astoria Hotels & Resorts have in United States?

Waldorf Astoria Hotels & Resorts has an estimated audience of 1,436,779 people in United States, concentrated in California and Florida.

What is the gender split and age of Waldorf Astoria Hotels & Resorts fans?

60.6% of Waldorf Astoria Hotels & Resorts fans are female, 39.4% are male, with an average age of 45.7 years.

Which brands do Waldorf Astoria Hotels & Resorts fans like most?

Waldorf Astoria Hotels & Resorts fans show strongest brand affinity for Unique Gifts (11.84×), Aman Resorts (71.61×), and Waldorf Astoria New York (36.92×) over the country average.

Where do Waldorf Astoria Hotels & Resorts fans live in United States?

Waldorf Astoria Hotels & Resorts fans in United States are most concentrated in California (reach 238,362), Florida (reach 117,855), and New York (reach 117,311). These three regions account for the largest share of the active audience.

What other brands do Waldorf Astoria Hotels & Resorts fans also like?

Beyond Waldorf Astoria Hotels & Resorts itself, the audience over-indexes on Aman Resorts (71.61×), Waldorf Astoria New York (36.92×), San Pellegrino (23.74×), and Hilton Worldwide (7.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Waldorf Astoria Hotels & Resorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.