Waldorf Astoria New York Audience in United States

Waldorf Astoria New York logo

Waldorf Astoria New York has an estimated audience of 885,154 people in United States. 62.5% are female, 37.5% are male, average age 43.9. Top regions: New York, California, Florida. Top brand affinities: Bordeaux wine, Waldorf Astoria Hotels & Resorts, Longchamp, The UPS Store, Florida Panthers.

The average Waldorf Astoria New York fan in United States is 43.9 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Bordeaux wine, Waldorf Astoria Hotels & Resorts, Longchamp, with strongest over-indexing on Bordeaux wine (60.7× the country average). Demographically, the Waldorf Astoria New York audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Waldorf Astoria New York fans

Demographic split for Waldorf Astoria New York audience in United States
MetricValue
Female62.5%
Male37.5%
Average age43.9
Estimated audience size885,154

Audience persona

The typical Waldorf Astoria New York fan in United States is more female, around 43.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Bordeaux wine.

Top regions in United States

Top regions ranked by reach for Waldorf Astoria New York in United States
RegionReachAffinity
New York292,4725.91×
California82,1830.84×
Florida75,4711.26×
Texas69,1990.91×
New Jersey58,7922.61×
Pennsylvania31,0801.04×
Georgia29,4311.08×
North Carolina27,1891.02×
Illinois23,7770.81×
Virginia23,0051.07×
Ohio22,8240.84×
Massachusetts20,1871.16×
Tennessee17,9441.01×
Connecticut17,1491.93×
Michigan16,6080.72×
South Carolina15,3541.15×
Maryland14,6380.96×
Arizona14,4700.8×
Washington13,0770.74×
Colorado12,6840.91×
Alabama11,9100.96×
Indiana11,1350.69×
Missouri11,1120.78×
Louisiana11,0800.97×
Wisconsin8,9440.67×
Kentucky8,5500.77×
Minnesota8,2330.65×
Oklahoma7,8370.8×
Nevada7,6040.89×
Oregon6,5590.65×
Mississippi5,6080.77×
Arkansas5,5360.76×
Utah5,1920.66×
Iowa4,5540.62×
Kansas4,4350.64×
Washington, District of Columbia3,9951.5×
Hawaii3,4360.9×
New Mexico3,4210.77×
New Hampshire2,9270.84×
Nebraska2,8460.64×
Rhode Island2,8261×
Maine2,8240.89×
West Virginia2,7430.67×
Delaware2,4431×
Idaho2,4430.55×
Montana1,6620.68×
Vermont1,4950.96×
North Dakota1,0240.56×
Alaska8560.45×
Wyoming7130.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Waldorf Astoria New York audience
BrandAffinityCategory
Bordeaux wine60.7×Food & Beverages
Waldorf Astoria Hotels & Resorts50.74×Travel & Leisure
Longchamp35.96×Fashion & Accessoires
The UPS Store7.52×Shopping
Florida Panthers17.25×Sports
Edible Arrangements16.6×Food & Beverages
Google Maps4.38×Internet & Social Media
Chaumet41.89×Fashion & Accessoires
Indeed.com4.19×Business & Career
Capital One4.05×Business & Career
Vacheron Constantin16.82×Fashion & Accessoires
Ulysse Nardin25.88×Fashion & Accessoires
Panerai17.08×Fashion & Accessoires
AutoZone3.59×Cars & Mobility
Enterprise Rent-A-Car5.07×Cars & Mobility
Bath and Bodyworks5.34×Shopping
Houston Astros6.51×Sports
Google News4.22×News
DuckDuckGo6.47×Internet & Social Media
Jaeger-LeCoultre10.58×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Waldorf Astoria New York audience
TraitClusterScore
Luxury OrientationPREMIUM3.32
Design AffinityPREMIUM2.97
Quality AwarenessPREMIUM2.56
TravellingTHRILL2.33
IndulgenceJOY2.27
Family OrientationCONSERVATISM1.77

Worldwide distribution

Worldwide audience distribution share by country for Waldorf Astoria New York
CountryShare
United States64.3%
Italy6.7%
United Kingdom5.0%

See Waldorf Astoria New York audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Waldorf Astoria New York have in United States?

Waldorf Astoria New York has an estimated audience of 885,154 people in United States, concentrated in New York and California.

What is the gender split and age of Waldorf Astoria New York fans?

62.5% of Waldorf Astoria New York fans are female, 37.5% are male, with an average age of 43.9 years.

Which brands do Waldorf Astoria New York fans like most?

Waldorf Astoria New York fans show strongest brand affinity for Bordeaux wine (60.7×), Waldorf Astoria Hotels & Resorts (50.74×), and Longchamp (35.96×) over the country average.

Where do Waldorf Astoria New York fans live in United States?

Waldorf Astoria New York fans in United States are most concentrated in New York (reach 292,472), California (reach 82,183), and Florida (reach 75,471). These three regions account for the largest share of the active audience.

What other brands do Waldorf Astoria New York fans also like?

Beyond Waldorf Astoria New York itself, the audience over-indexes on Waldorf Astoria Hotels & Resorts (50.74×), Longchamp (35.96×), The UPS Store (7.52×), and Florida Panthers (17.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Waldorf Astoria New York. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.