Rascasse Audience Intelligence

Waldorf Astoria New York Target Market in United States

A data profile of the people who buy, follow and care about Waldorf Astoria New York in United States — modelled from more than twelve digital signal sources. Waldorf Astoria New York has an estimated audience of 961,150 people in United States.

#44among Hotel in United States#2489among Brand in United States#1818in Travel & Leisure

The average Waldorf Astoria New York fan in United States is 43.9 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, New Jersey.

Top brand affinities include Bordeaux wine, The UPS Store, Waldorf Astoria Hotels & Resorts, with strongest over-indexing on Bordeaux wine (57.35× the country average).

Demographically, the Waldorf Astoria New York audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Waldorf Astoria New York fan in United States is more female, around 43.9 years old, with strong Indulgence tendencies and a notable affinity for Bordeaux wine.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Waldorf Astoria New York profile in United States.

Audience size
961K
in United States
Gender
62.5%♀
37.5% male
Age
43.9
average years
Country rank
#24318
Brand in United States
Fig. 01

Search interest · 12-month trend

+142%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Waldorf Astoria New York

62.5% are female, 37.5% are male, average age 43.9.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for Waldorf Astoria New York audience in United States
MetricValue
Female62.5%
Male37.5%
Average age43.9
Estimated audience size961,150
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Waldorf Astoria New York audience in United States
Age bracketShare%
16-197%
20-2916%
30-3923%
40-4928%
50+25%
Fig. 04

Worldwide distribution

65.1%

of the worldwide Waldorf Astoria New York audience comes from United States.

Worldwide audience distribution share by country for Waldorf Astoria New York
CountryShare
United States65.1%
Italy7.0%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Waldorf Astoria New York audience in United States is strongest.

Fig. 05

Top regions by affinity

Waldorf Astoria New York customers by region in United States
#RegionReachAffinity×
01New York~600K12.00×
02New Jersey~70K3.15×
03Connecticut~20K2.20×
04Washington, District of Columbia~4K1.68×
05Massachusetts~20K1.25×
06Delaware~3K1.06×
07Pennsylvania~30K1.01×
08Florida~60K1.00×
09Rhode Island~3K1.00×
10Vermont~2K0.99×
11Virginia~20K0.95×
12Maine~3K0.89×
13Maryland~10K0.88×
14South Carolina~10K0.84×
15New Hampshire~3K0.84×
16North Carolina~20K0.83×
17Tennessee~10K0.79×
18Montana~2K0.78×
19Alaska~1K0.78×
20North Dakota~1K0.76×
21Hawaii~3K0.75×
22South Dakota~2K0.75×
23Alabama~9K0.74×
24California~70K0.73×
25Texas~60K0.73×
26Georgia~20K0.73×
27Colorado~10K0.73×
28Illinois~20K0.70×
29Louisiana~8K0.70×
30Arkansas~5K0.70×
31Nevada~6K0.69×
32Kansas~5K0.69×
33West Virginia~3K0.69×
34Nebraska~3K0.68×
35Missouri~10K0.67×
36Mississippi~5K0.67×
37Oklahoma~6K0.65×
38Idaho~3K0.65×
39New Mexico~3K0.65×
40Kentucky~7K0.64×
41Minnesota~8K0.63×
42Iowa~5K0.63×
43Ohio~20K0.62×
44Utah~5K0.62×
45Michigan~10K0.61×
46Oregon~6K0.61×
47Arizona~10K0.60×
48Washington~10K0.58×
49Indiana~9K0.56×
50Wisconsin~7K0.56×
Fig. 06

Affinity by region

Affinity by region — Waldorf Astoria New York, United States
0.56×1.00×12.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Waldorf Astoria New York audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Waldorf Astoria New York audience
#·InterestCategoryAffinity×
01Bordeaux wineFood & Beverages57.35×
02Waldorf Astoria Hotels & ResortsTravel & Leisure36.92×
03ChaumetFashion & Accessoires24.18×
04LongchampFashion & Accessoires21.83×
05Edible ArrangementsFood & Beverages17.93×
06Ulysse NardinFashion & Accessoires14.50×
07Florida PanthersSports13.33×
08Ritz-Carlton Hotel CompanyTravel & Leisure11.12×
09PaneraiFashion & Accessoires9.73×
10Consumer CellularTechnology & Electronics8.81×
11Seaside resortTravel & Leisure8.41×
12The UPS StoreShopping7.73×
13High-net-worth individualBusiness & Career6.06×
14First class travelTravel & Leisure4.64×
15LinuxTechnology & Electronics3.66×
16FedExBusiness & Career3.15×
17AutoZoneCars & Mobility2.86×
18NordstromShopping2.43×
19Mortgage loansBusiness & Career2.34×
20AirbnbTravel & Leisure2.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Waldorf Astoria New York audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Waldorf Astoria New York audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.78×
Quality AwarenessPREMIUM2.51×
Family OrientationCONSERVATISM2.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Waldorf Astoria New York audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.76×
IndividualismJOY0.89×
Social Media UsageJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Waldorf Astoria New York's target market in United States?

Waldorf Astoria New York's target market in United States covers an estimated 961,150 people, concentrated in New York and California.

02

What is the gender split and age of Waldorf Astoria New York customers?

62.5% of the Waldorf Astoria New York audience are female, 37.5% are male, with an average age of 43.9 years.

03

Which brands do Waldorf Astoria New York fans like most?

Waldorf Astoria New York fans show strongest brand affinity for Bordeaux wine (57.35×), The UPS Store (7.73×), and Waldorf Astoria Hotels & Resorts (36.92×) over the country average.

04

Where do Waldorf Astoria New York fans live in United States?

Waldorf Astoria New York fans in United States are most concentrated in New York (reach ~600K), California (reach ~70K), and New Jersey (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Waldorf Astoria New York fans also like?

Beyond Waldorf Astoria New York itself, the audience over-indexes on The UPS Store (7.73×), Waldorf Astoria Hotels & Resorts (36.92×), Edible Arrangements (17.93×), and Longchamp (21.83×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Waldorf Astoria New York. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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