Chaumet Audience in United States

Chaumet logo

Chaumet has an estimated audience of 650,431 people in United States. 64.0% are female, 36.0% are male, average age 36.8. Top regions: California, New York, Texas. Top brand affinities: Richard Mille, Boucheron, Manufacture d'horlogerie, Buccellati, Blancpain.

The average Chaumet fan in United States is 36.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Richard Mille, Boucheron, Manufacture d'horlogerie, with strongest over-indexing on Richard Mille (65.29× the country average). Demographically, the Chaumet audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry

Demographics of Chaumet fans

Demographic split for Chaumet audience in United States
MetricValue
Female64.0%
Male36.0%
Average age36.8
Estimated audience size650,431

Audience persona

The typical Chaumet fan in United States is more female, around 36.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Richard Mille.

Top regions in United States

Top regions ranked by reach for Chaumet in United States
RegionReachAffinity
California207,1802.9×
New York117,1193.22×
Texas69,0031.23×
Florida38,6600.88×
New Jersey38,4452.32×
Washington33,0202.53×
Illinois28,4101.31×
Georgia28,3661.42×
Massachusetts27,0402.11×
Virginia22,8451.44×
Pennsylvania21,1770.97×
Ohio17,3490.87×
Michigan17,1141.01×
North Carolina14,0220.72×
Maryland12,2041.09×
Arizona10,1660.77×
Tennessee9,6170.74×
Nevada9,3061.48×
Hawaii9,0043.22×
Oregon8,4611.13×
Indiana7,8590.66×
Colorado7,7790.76×
Connecticut7,4451.14×
Louisiana6,6850.8×
Missouri6,6650.64×
Minnesota5,9510.64×
Wisconsin5,4530.56×
Utah5,2340.9×
Oklahoma4,9840.69×
Washington, District of Columbia4,8962.5×
South Carolina4,3600.45×
Alabama3,6880.41×
Kentucky3,5720.44×
Kansas2,6330.51×
Mississippi2,6180.49×
Iowa2,4590.46×
Arkansas2,4240.45×
Nebraska1,9660.6×
Delaware1,4740.82×
Rhode Island1,4270.69×
New Hampshire1,4020.55×
New Mexico1,2550.38×
Vermont1,1511.01×
West Virginia1,0570.35×
Idaho9340.29×
Maine8040.35×
Alaska6880.49×
Wyoming5580.58×
South Dakota5530.37×
North Dakota5380.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chaumet audience
BrandAffinityCategory
Richard Mille65.29×Fashion & Accessoires
Boucheron80.87×Fashion & Accessoires
Manufacture d'horlogerie55.82×Fashion & Accessoires
Buccellati107.15×Fashion & Accessoires
Blancpain71.41×Fashion & Accessoires
Loro Piana44.97×Fashion & Accessoires
Ulysse Nardin59.19×Fashion & Accessoires
Montblanc (company)43.5×Fashion & Accessoires
Maurice Lacroix83.8×Fashion & Accessoires
NetJets66.49×Cars & Mobility
Frédérique Constant62.54×Fashion & Accessoires
Zenith40.3×Fashion & Accessoires
Baume et Mercier56.82×Fashion & Accessoires
Glashütte Original88.14×Fashion & Accessoires
F. P. Journe109.85×Fashion & Accessoires
Geneva22.18×Travel & Leisure
Bell & Ross68.76×Fashion & Accessoires
Mechanical watch23.42×Fashion & Accessoires
Rado (watch)44.78×Fashion & Accessoires
Tissot29.23×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chaumet audience
TraitClusterScore
Luxury OrientationPREMIUM2.7
LGBTQ+ IdentityOPEN2.11
Design AffinityPREMIUM2.01
IndulgenceJOY1.84
Quality AwarenessPREMIUM1.68
Family OrientationCONSERVATISM1.65

Worldwide distribution

Worldwide audience distribution share by country for Chaumet
CountryShare
Japan36.4%
France10.0%
United States8.3%

See Chaumet audiences in other countries

More Jewelry audiences in United States

Frequently asked questions

How many fans does Chaumet have in United States?

Chaumet has an estimated audience of 650,431 people in United States, concentrated in California and New York.

What is the gender split and age of Chaumet fans?

64.0% of Chaumet fans are female, 36.0% are male, with an average age of 36.8 years.

Which brands do Chaumet fans like most?

Chaumet fans show strongest brand affinity for Richard Mille (65.29×), Boucheron (80.87×), and Manufacture d'horlogerie (55.82×) over the country average.

Where do Chaumet fans live in United States?

Chaumet fans in United States are most concentrated in California (reach 207,180), New York (reach 117,119), and Texas (reach 69,003). These three regions account for the largest share of the active audience.

What other brands do Chaumet fans also like?

Beyond Chaumet itself, the audience over-indexes on Boucheron (80.87×), Manufacture d'horlogerie (55.82×), Buccellati (107.15×), and Blancpain (71.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chaumet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.