Rascasse Audience Intelligence

Chaumet Target Market in United States

A data profile of the people who buy, follow and care about Chaumet in United States — modelled from more than twelve digital signal sources. Chaumet has an estimated audience of 650,967 people in United States.

#24among Jewelry in United States#3210among Brand in United States#1177in Fashion & Accessoires

The average Chaumet fan in United States is 36.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Boucheron, Richard Mille, Manufacture d'horlogerie, with strongest over-indexing on Boucheron (80.87× the country average).

Demographically, the Chaumet audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chaumet fan in United States is more female, around 36.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Boucheron.

Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chaumet profile in United States.

Audience size
651K
in United States
Gender
64.0%♀
36.0% male
Age
36.8
average years
Country rank
#31257
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Chaumet

64.0% are female, 36.0% are male, average age 36.8.

Fig. 02

Gender split

64.0%
Female
36.0%
Male
Demographic split for Chaumet audience in United States
MetricValue
Female64.0%
Male36.0%
Average age36.8
Estimated audience size650,967
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Chaumet audience in United States
Age bracketShare%
16-1924%
20-2922%
30-3920%
40-4918%
50+15%
Fig. 04

Worldwide distribution

7.1%

of the worldwide Chaumet audience comes from United States.

Worldwide audience distribution share by country for Chaumet
CountryShare
Japan31.5%
Saudi Arabia14.6%
France8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chaumet audience in United States is strongest.

Fig. 05

Top regions by affinity

Chaumet customers by region in United States
#RegionReachAffinity×
01New York~100K3.16×
02California~200K3.12×
03Hawaii~8K2.78×
04Washington~30K2.57×
05New Jersey~40K2.35×
06Massachusetts~30K2.19×
07Washington, District of Columbia~4K2.09×
08Nevada~9K1.44×
09Virginia~20K1.41×
10Georgia~30K1.29×
11Illinois~30K1.24×
12Maryland~10K1.15×
13Texas~60K1.14×
14Connecticut~7K1.12×
15Oregon~8K1.04×
16Vermont~1K1.00×
17Pennsylvania~20K0.96×
18Rhode Island~2K0.96×
19Delaware~2K0.95×
20Alaska~1K0.93×
21Michigan~20K0.92×
22North Dakota~1K0.90×
23South Dakota~1K0.89×
24Montana~2K0.88×
25Utah~5K0.87×
26Florida~40K0.86×
27New Hampshire~2K0.85×
28Arizona~10K0.84×
29West Virginia~3K0.84×
30Maine~2K0.84×
31Louisiana~7K0.83×
32Nebraska~3K0.82×
33Idaho~3K0.82×
34Ohio~20K0.80×
35Mississippi~4K0.79×
36New Mexico~3K0.79×
37Colorado~8K0.78×
38Oklahoma~6K0.78×
39Arkansas~4K0.77×
40Kansas~4K0.76×
41Tennessee~10K0.75×
42Iowa~4K0.74×
43North Carolina~10K0.73×
44Indiana~9K0.72×
45Missouri~8K0.72×
46Minnesota~7K0.72×
47Kentucky~6K0.70×
48Wisconsin~7K0.69×
49Alabama~6K0.68×
50South Carolina~6K0.66×
Fig. 06

Affinity by region

Affinity by region — Chaumet, United States
0.66×1.00×3.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chaumet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chaumet audience
#·InterestCategoryAffinity×
01MB&FFashion & Accessoires113.59×
02F. P. JourneFashion & Accessoires109.85×
03BuccellatiFashion & Accessoires107.15×
04Maurice LacroixFashion & Accessoires83.80×
05BoucheronFashion & Accessoires80.87×
06BlancpainFashion & Accessoires71.41×
07Bell & RossFashion & Accessoires68.76×
08NetJetsCars & Mobility66.49×
09Richard MilleFashion & Accessoires65.29×
10Frédérique ConstantFashion & Accessoires62.54×
11Ulysse NardinFashion & Accessoires59.19×
12Baume et MercierFashion & Accessoires56.82×
13Manufacture d'horlogerieFashion & Accessoires55.82×
14Loro PianaFashion & Accessoires44.97×
15Rado (watch)Fashion & Accessoires44.78×
16Montblanc (company)Fashion & Accessoires43.50×
17ZenithFashion & Accessoires40.30×
18TissotFashion & Accessoires29.23×
19Mechanical watchFashion & Accessoires23.42×
20GenevaTravel & Leisure22.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chaumet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chaumet audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM9.56×
Design AffinityPREMIUM6.50×
IndulgenceJOY4.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chaumet audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.57×
Need for SecurityCONSERVATISM0.60×
SpiritualityBALANCE0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Chaumet's target market in United States?

Chaumet's target market in United States covers an estimated 650,967 people, concentrated in California and New York.

02

What is the gender split and age of Chaumet customers?

64.0% of the Chaumet audience are female, 36.0% are male, with an average age of 36.8 years.

03

Which brands do Chaumet fans like most?

Chaumet fans show strongest brand affinity for Boucheron (80.87×), Richard Mille (65.29×), and Manufacture d'horlogerie (55.82×) over the country average.

04

Where do Chaumet fans live in United States?

Chaumet fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Chaumet fans also like?

Beyond Chaumet itself, the audience over-indexes on Richard Mille (65.29×), Manufacture d'horlogerie (55.82×), Buccellati (107.15×), and Blancpain (71.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Jewelry audiences in United States

See Chaumet audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chaumet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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