Rascasse Audience Intelligence

Loro Piana Target Market in United States

A data profile of the people who buy, follow and care about Loro Piana in United States — modelled from more than twelve digital signal sources. Loro Piana has an estimated audience of 2,240,667 people in United States.

#35among Luxury fashion in United States#1310among Brand in United States#588in Fashion & Accessoires

The average Loro Piana fan in United States is 41.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Lily Allen, Telegram, Kodi (software), with strongest over-indexing on Lily Allen (45.98× the country average).

Demographically, the Loro Piana audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Loro Piana fan in United States is more female, around 41.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Lily Allen.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Loro Piana profile in United States.

Audience size
2.2M
in United States
Gender
62.9%♀
37.1% male
Age
41.4
average years
Country rank
#12997
Brand in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Loro Piana

62.9% are female, 37.1% are male, average age 41.4.

Fig. 02

Gender split

62.9%
Female
37.1%
Male
Demographic split for Loro Piana audience in United States
MetricValue
Female62.9%
Male37.1%
Average age41.4
Estimated audience size2,240,667
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Loro Piana audience in United States
Age bracketShare%
16-1912%
20-2919%
30-3922%
40-4924%
50+22%
Fig. 04

Worldwide distribution

11.0%

of the worldwide Loro Piana audience comes from United States.

Worldwide audience distribution share by country for Loro Piana
CountryShare
China17.0%
United States11.0%
Italy8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Loro Piana audience in United States is strongest.

Fig. 05

Top regions by affinity

Loro Piana customers by region in United States
#RegionReachAffinity×
01New York~500K3.77×
02Washington, District of Columbia~20K2.84×
03California~600K2.55×
04New Jersey~100K2.37×
05Massachusetts~100K2.25×
06Florida~300K1.97×
07Nevada~40K1.88×
08Connecticut~40K1.76×
09Illinois~100K1.44×
10Hawaii~10K1.42×
11Texas~300K1.37×
12Washington~60K1.31×
13Maryland~50K1.28×
14Virginia~70K1.23×
15Rhode Island~9K1.23×
16Arizona~60K1.20×
17Georgia~80K1.15×
18Colorado~40K1.10×
19Pennsylvania~80K1.01×
20Michigan~50K0.92×
21New Hampshire~8K0.91×
22Delaware~5K0.88×
23Vermont~3K0.86×
24Maine~7K0.85×
25Oregon~20K0.84×
26North Carolina~50K0.80×
27Alaska~3K0.71×
28Utah~10K0.70×
29Louisiana~20K0.68×
30Ohio~50K0.67×
31Tennessee~30K0.67×
32South Carolina~20K0.67×
33Minnesota~20K0.67×
34Indiana~30K0.65×
35New Mexico~7K0.65×
36Oklahoma~20K0.63×
37Kentucky~20K0.62×
38Missouri~20K0.61×
39Arkansas~10K0.61×
40West Virginia~6K0.60×
41North Dakota~3K0.60×
42Idaho~7K0.59×
43Wisconsin~20K0.58×
44Kansas~10K0.58×
45Montana~4K0.58×
46Nebraska~6K0.57×
47Mississippi~10K0.56×
48South Dakota~3K0.55×
49Alabama~20K0.54×
50Iowa~10K0.53×
Fig. 06

Affinity by region

Affinity by region — Loro Piana, United States
0.53×1.00×3.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Loro Piana audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Loro Piana audience
#·InterestCategoryAffinity×
01Lily AllenMusic & Radio45.98×
02LibreOfficeTechnology & Electronics32.51×
03TotemeFashion & Accessoires28.22×
04Kodi (software)Technology & Electronics24.52×
05Brunello CucinelliFashion & Accessoires16.93×
06Dries van NotenFashion & Accessoires16.90×
07TelegramInternet & Social Media13.61×
08MonclerFashion & Accessoires12.96×
09Manolo BlahnikFashion & Accessoires11.46×
10JejudoTravel & Leisure10.73×
11Safari (web browser)Technology & Electronics9.38×
12Chrome HearsBusiness & Career7.33×
13Tory BurchFashion & Accessoires6.91×
14DesignerHome & Garden4.19×
15QueensTravel & Leisure4.16×
16Home DesignHome & Garden3.93×
17ManhattanTravel & Leisure3.10×
18The UPS StoreShopping2.56×
19Macy'sShopping2.32×
20Mitch McConnellPolitics & Society1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Loro Piana audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Loro Piana audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.01×
Design AffinityPREMIUM1.90×
Early Adopter MentalityPOWER1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Loro Piana audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.91×
Family OrientationCONSERVATISM0.93×
DIY MentalityTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Loro Piana's target market in United States?

Loro Piana's target market in United States covers an estimated 2,240,667 people, concentrated in California and New York.

02

What is the gender split and age of Loro Piana customers?

62.9% of the Loro Piana audience are female, 37.1% are male, with an average age of 41.4 years.

03

Which brands do Loro Piana fans like most?

Loro Piana fans show strongest brand affinity for Lily Allen (45.98×), Telegram (13.61×), and Kodi (software) (24.52×) over the country average.

04

Where do Loro Piana fans live in United States?

Loro Piana fans in United States are most concentrated in California (reach ~600K), New York (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Loro Piana fans also like?

Beyond Loro Piana itself, the audience over-indexes on Telegram (13.61×), Kodi (software) (24.52×), Tory Burch (6.91×), and Chrome Hears (7.33×) compared to the United States average.

Appendix

Explore more audiences

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See Loro Piana audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Loro Piana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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