Loro Piana Audience in United States

Loro Piana logo

Loro Piana has an estimated audience of 2,267,020 people in United States. 62.9% are female, 37.1% are male, average age 41.4. Top regions: California, New York, Florida. Top brand affinities: Lily Allen, Telegram, Kodi (software), Tory Burch, Chrome Hears.

The average Loro Piana fan in United States is 41.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Lily Allen, Telegram, Kodi (software), with strongest over-indexing on Lily Allen (45.98× the country average). Demographically, the Loro Piana audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Demographics of Loro Piana fans

Demographic split for Loro Piana audience in United States
MetricValue
Female62.9%
Male37.1%
Average age41.4
Estimated audience size2,267,020

Audience persona

The typical Loro Piana fan in United States is more female, around 41.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Lily Allen.

Top regions in United States

Top regions ranked by reach for Loro Piana in United States
RegionReachAffinity
California662,1122.66×
New York498,5173.94×
Florida306,3062×
Texas281,5891.44×
New Jersey127,4402.21×
Illinois113,5211.5×
Massachusetts102,4502.29×
Pennsylvania78,5081.03×
Georgia74,3491.06×
Virginia69,3671.26×
Washington58,4101.28×
North Carolina56,3620.83×
Michigan52,7360.89×
Maryland44,9271.15×
Ohio43,0690.62×
Arizona42,1650.91×
Colorado40,0141.12×
Connecticut38,5241.69×
Nevada33,8281.54×
Tennessee29,6470.65×
Indiana26,8190.65×
South Carolina22,2430.65×
Missouri21,5290.59×
Oregon21,3360.82×
Minnesota20,8290.64×
Washington, District of Columbia19,1632.81×
Louisiana17,8000.61×
Wisconsin17,0590.5×
Alabama15,2070.48×
Kentucky15,1540.53×
Oklahoma13,9500.55×
Utah13,5550.67×
Hawaii12,7441.31×
Arkansas9,2090.49×
Kansas9,1440.51×
Rhode Island8,6771.2×
Iowa7,9890.43×
New Hampshire7,6320.85×
Mississippi7,5610.4×
Maine6,3910.79×
New Mexico6,2220.55×
Idaho5,1750.46×
Nebraska5,1710.45×
Delaware4,9140.79×
West Virginia4,3460.41×
Vermont2,9670.75×
Montana2,6270.42×
Alaska2,1430.44×
North Dakota1,7390.37×
Wyoming1,6560.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Loro Piana audience
BrandAffinityCategory
Lily Allen45.98×Music & Radio
Telegram13.61×Internet & Social Media
Kodi (software)24.52×Technology & Electronics
Tory Burch6.91×Fashion & Accessoires
Chrome Hears7.33×Business & Career
Jejudo10.73×Travel & Leisure
LibreOffice32.51×Technology & Electronics
Safari (web browser)9.38×Technology & Electronics
Moncler12.96×Fashion & Accessoires
Designer4.19×Home & Garden
Queens4.16×Travel & Leisure
Dries van Noten16.9×Fashion & Accessoires
Home Design3.93×Home & Garden
Brunello Cucinelli16.93×Fashion & Accessoires
Macy's2.32×Shopping
Manhattan3.1×Travel & Leisure
The UPS Store2.56×Shopping
Manolo Blahnik11.46×Fashion & Accessoires
Toteme28.22×Fashion & Accessoires
Day2.22×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Loro Piana audience
TraitClusterScore
Luxury OrientationPREMIUM4.55
Design AffinityPREMIUM2.77
Quality AwarenessPREMIUM2.33
LGBTQ+ IdentityOPEN2.19
SustainabilityBALANCE1.82
Early Adopter MentalityPOWER1.82

Worldwide distribution

Worldwide audience distribution share by country for Loro Piana
CountryShare
China17.2%
United States11.3%
Italy8.7%

See Loro Piana audiences in other countries

More Luxury fashion audiences in United States

Frequently asked questions

How many fans does Loro Piana have in United States?

Loro Piana has an estimated audience of 2,267,020 people in United States, concentrated in California and New York.

What is the gender split and age of Loro Piana fans?

62.9% of Loro Piana fans are female, 37.1% are male, with an average age of 41.4 years.

Which brands do Loro Piana fans like most?

Loro Piana fans show strongest brand affinity for Lily Allen (45.98×), Telegram (13.61×), and Kodi (software) (24.52×) over the country average.

Where do Loro Piana fans live in United States?

Loro Piana fans in United States are most concentrated in California (reach 662,112), New York (reach 498,517), and Florida (reach 306,306). These three regions account for the largest share of the active audience.

What other brands do Loro Piana fans also like?

Beyond Loro Piana itself, the audience over-indexes on Telegram (13.61×), Kodi (software) (24.52×), Tory Burch (6.91×), and Chrome Hears (7.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Loro Piana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.