Geneva Audience in United States

Geneva has an estimated audience of 5,196,063 people in United States. 55.5% are female, 44.5% are male, average age 43.0. Top regions: California, New York, Florida. Top brand affinities: Boucheron, Vacheron Constantin, Panerai, Ulysse Nardin, Chaumet.

The average Geneva fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Boucheron, Vacheron Constantin, Panerai, with strongest over-indexing on Boucheron (38.36× the country average). Demographically, the Geneva audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Geneva fans

Demographic split for Geneva audience in United States
MetricValue
Female55.5%
Male44.5%
Average age43.0
Estimated audience size5,196,063

Audience persona

The typical Geneva fan in United States is more female, around 43.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Boucheron.

Top regions in United States

Top regions ranked by reach for Geneva in United States
RegionReachAffinity
California660,3011.16×
New York556,4831.92×
Florida422,8021.2×
Illinois416,7432.41×
Texas413,1850.92×
Georgia220,6801.38×
Ohio206,9281.29×
Pennsylvania193,0641.1×
Virginia173,9861.37×
New Jersey165,7411.25×
North Carolina149,1000.95×
Massachusetts139,4131.36×
Washington122,3441.17×
Arizona120,6431.14×
Michigan106,9110.79×
Tennessee103,3260.99×
Maryland99,6851.12×
Colorado93,8251.15×
Indiana78,9200.83×
South Carolina77,8311×
Alabama72,8641×
Minnesota68,9270.93×
Connecticut62,5901.2×
Missouri62,1170.74×
Wisconsin61,3990.79×
Oregon54,1380.91×
Utah50,9611.1×
Kentucky50,4870.77×
Louisiana45,7970.68×
Kansas42,4781.04×
Nevada36,1240.72×
Oklahoma35,1230.61×
Washington, District of Columbia34,3612.2×
Iowa32,5250.76×
Nebraska29,5231.13×
Mississippi26,3860.62×
Arkansas25,4860.6×
Idaho25,4000.97×
New Hampshire18,6370.91×
Hawaii18,2210.82×
Rhode Island15,8520.96×
New Mexico15,2370.58×
Maine14,3810.77×
West Virginia13,8470.57×
Delaware13,4370.94×
Montana10,6830.74×
Vermont9,4791.04×
Alaska8,0660.73×
North Dakota6,3910.6×
South Dakota5,9720.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Geneva audience
BrandAffinityCategory
Boucheron38.36×Fashion & Accessoires
Vacheron Constantin20.45×Fashion & Accessoires
Panerai20.99×Fashion & Accessoires
Ulysse Nardin28.34×Fashion & Accessoires
Chaumet36.71×Fashion & Accessoires
Zenith20×Fashion & Accessoires
Longines17.63×Fashion & Accessoires
Seiko14.95×Fashion & Accessoires
Tissot14.83×Fashion & Accessoires
Jaeger-LeCoultre12.5×Fashion & Accessoires
Piaget15×Fashion & Accessoires
Breitling14.53×Fashion & Accessoires
Hublot12.3×Fashion & Accessoires
TAG Heuer9.99×Fashion & Accessoires
Patek Philippe9.94×Fashion & Accessoires
Capgemini38.65×Business & Career
Montblanc (company)13.64×Fashion & Accessoires
Bass guitar3.23×Music & Radio
Metaphysics3.53×Business & Career
Infosys30.32×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Geneva audience
TraitClusterScore
Luxury OrientationPREMIUM2.49
LGBTQ+ IdentityOPEN1.74
Family OrientationCONSERVATISM1.67
Career OrientationPOWER1.65
Early Adopter MentalityPOWER1.57
Design AffinityPREMIUM1.54

Worldwide distribution

Worldwide audience distribution share by country for Geneva
CountryShare
United States16.1%
Italy6.5%
France5.2%

See Geneva audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Geneva have in United States?

Geneva has an estimated audience of 5,196,063 people in United States, concentrated in California and New York.

What is the gender split and age of Geneva fans?

55.5% of Geneva fans are female, 44.5% are male, with an average age of 43.0 years.

Which brands do Geneva fans like most?

Geneva fans show strongest brand affinity for Boucheron (38.36×), Vacheron Constantin (20.45×), and Panerai (20.99×) over the country average.

Where do Geneva fans live in United States?

Geneva fans in United States are most concentrated in California (reach 660,301), New York (reach 556,483), and Florida (reach 422,802). These three regions account for the largest share of the active audience.

What other brands do Geneva fans also like?

Beyond Geneva itself, the audience over-indexes on Vacheron Constantin (20.45×), Panerai (20.99×), Ulysse Nardin (28.34×), and Chaumet (36.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Geneva. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.