Rascasse Audience Intelligence

Geneva Audience in United States

A data profile of the people who buy, follow and care about Geneva in United States — modelled from more than twelve digital signal sources. Geneva has an estimated audience of 5,196,063 people in United States.

#99among City in United States#439among POI in United States#554in Travel & Leisure

The average Geneva fan in United States is 43.0 years old, more female, and lives primarily in Illinois.

The audience is concentrated in Illinois, California, New York.

Top brand affinities include Panerai, Vacheron Constantin, Ulysse Nardin, with strongest over-indexing on Panerai (17.37× the country average).

Demographically, the Geneva audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Geneva fan in United States is more female, around 43.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Panerai.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Geneva profile in United States.

Audience size
5.2M
in United States
Gender
55.5%♀
44.5% male
Age
43.0
average years
Country rank
#6448
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Geneva fans

55.5% are female, 44.5% are male, average age 43.0.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for Geneva audience in United States
MetricValue
Female55.5%
Male44.5%
Average age43.0
Estimated audience size5,196,063
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Geneva audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3918%
40-4921%
50+32%
Fig. 04

Worldwide distribution

16.1%

of the worldwide Geneva audience comes from United States.

Worldwide audience distribution share by country for Geneva
CountryShare
United States16.1%
Italy6.5%
France5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Geneva audience in United States is strongest.

Fig. 05

Top regions by affinity

Geneva fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~700K4.14×
02Washington, District of Columbia~30K2.06×
03New York~600K1.99×
04Nebraska~50K1.87×
05Alabama~100K1.45×
06Ohio~200K1.32×
07Massachusetts~100K1.28×
08Georgia~200K1.24×
09Virginia~200K1.23×
10Florida~400K1.22×
11New Jersey~200K1.14×
12Utah~50K1.11×
13Washington~100K1.10×
14Connecticut~60K1.10×
15Colorado~90K1.06×
16Maryland~90K1.05×
17Vermont~10K1.05×
18California~600K1.04×
19Pennsylvania~200K1.04×
20Arizona~100K1.01×
21Minnesota~70K0.96×
22Kansas~40K0.96×
23Idaho~20K0.95×
24Rhode Island~20K0.95×
25Indiana~90K0.93×
26Delaware~10K0.93×
27Tennessee~100K0.91×
28South Carolina~70K0.91×
29New Hampshire~20K0.91×
30Wisconsin~70K0.88×
31North Carolina~100K0.86×
32Oregon~50K0.86×
33Iowa~40K0.84×
34Texas~400K0.82×
35Maine~20K0.81×
36Hawaii~20K0.80×
37Alaska~9K0.78×
38Montana~10K0.76×
39Michigan~100K0.74×
40Kentucky~50K0.73×
41Missouri~60K0.71×
42Nevada~30K0.68×
43Louisiana~40K0.67×
44North Dakota~7K0.67×
45Mississippi~30K0.62×
46New Mexico~20K0.62×
47West Virginia~10K0.62×
48South Dakota~8K0.62×
49Arkansas~30K0.61×
50Oklahoma~30K0.60×
Fig. 06

Affinity by region

Affinity by region — Geneva, United States
0.60×1.00×4.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Geneva audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Geneva audience
#·InterestCategoryAffinity×
01Ulysse NardinFashion & Accessoires23.08×
02ChaumetFashion & Accessoires22.18×
03Frédérique ConstantFashion & Accessoires20.00×
04BoucheronFashion & Accessoires19.40×
05PaneraiFashion & Accessoires17.37×
06ZenithFashion & Accessoires17.37×
07Vacheron ConstantinFashion & Accessoires15.28×
08LonginesFashion & Accessoires15.28×
09SeikoFashion & Accessoires14.68×
10PiagetFashion & Accessoires12.63×
11Montblanc (company)Fashion & Accessoires11.79×
12BreitlingFashion & Accessoires11.17×
13TissotFashion & Accessoires11.16×
14Jaeger-LeCoultreFashion & Accessoires9.26×
15TAG HeuerFashion & Accessoires8.72×
16Easy listeningMusic & Radio7.78×
17NordstromShopping3.12×
18Planet FitnessSports2.36×
19Home improvementHome & Garden1.88×
20CookingFood & Beverages1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Geneva audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Geneva audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.06×
IndulgenceJOY1.85×
Career OrientationPOWER1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Geneva audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
Pet OwnershipJOY0.87×
MindfulnessBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Geneva have in United States?

Geneva has an estimated audience of 5,196,063 people in United States, concentrated in Illinois and California.

02

What is the gender split and age of Geneva fans?

55.5% of Geneva fans are female, 44.5% are male, with an average age of 43.0 years.

03

Which brands do Geneva fans like most?

Geneva fans show strongest brand affinity for Panerai (17.37×), Vacheron Constantin (15.28×), and Ulysse Nardin (23.08×) over the country average.

04

Where do Geneva fans live in United States?

Geneva fans in United States are most concentrated in Illinois (reach ~700K), California (reach ~600K), and New York (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Geneva fans also like?

Beyond Geneva itself, the audience over-indexes on Vacheron Constantin (15.28×), Ulysse Nardin (23.08×), Seiko (14.68×), and Zenith (17.37×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Geneva. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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