Zenith Audience in United States

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Zenith has an estimated audience of 1,946,019 people in United States. 34.4% are female, 65.6% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Box lacrosse, Elsword, Home construction, Home equity, Stamp collecting.

The average Zenith fan in United States is 38.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Box lacrosse, Elsword, Home construction, with strongest over-indexing on Box lacrosse (24.32× the country average). Demographically, the Zenith audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury watches

Demographics of Zenith fans

Demographic split for Zenith audience in United States
MetricValue
Female34.4%
Male65.6%
Average age38.7
Estimated audience size1,946,019

Audience persona

The typical Zenith fan in United States is more male, around 38.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Box lacrosse.

Top regions in United States

Top regions ranked by reach for Zenith in United States
RegionReachAffinity
California272,1871.27×
Texas187,2961.12×
Florida158,3671.2×
New York136,5831.26×
Illinois66,6481.03×
Pennsylvania66,4441.01×
Georgia64,8601.08×
North Carolina59,2911.01×
Ohio53,7040.9×
Washington53,5891.37×
New Jersey53,4341.08×
Virginia49,8461.05×
Michigan47,1720.93×
Maryland44,9671.34×
Arizona43,7961.1×
Massachusetts42,1301.1×
Tennessee36,6200.94×
Missouri33,5451.07×
Colorado32,3121.05×
Minnesota31,6031.13×
Indiana31,3310.88×
Oregon25,9761.16×
Wisconsin25,5060.87×
Alabama24,7720.91×
South Carolina24,7230.84×
Nevada22,9041.22×
Oklahoma21,5501×
Kentucky21,2680.87×
Utah21,0491.21×
Connecticut19,6771.01×
Louisiana19,6380.78×
Kansas15,3201×
Arkansas15,1900.95×
Iowa14,7190.92×
Mississippi14,5870.91×
Hawaii9,3451.12×
Idaho8,9960.92×
Nebraska8,1350.83×
New Mexico7,8190.8×
Washington, District of Columbia7,5251.29×
West Virginia7,2420.8×
New Hampshire6,9740.91×
Maine6,2780.9×
Rhode Island5,2430.85×
Alaska4,8471.16×
Delaware4,4720.83×
Montana4,2250.78×
South Dakota3,6820.82×
North Dakota3,3480.84×
Vermont2,7340.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zenith audience
BrandAffinityCategory
Box lacrosse24.32×Sports
Elsword39.64×Games
Home construction2.44×Home & Garden
Home equity2.63×Home & Garden
Stamp collecting4.3×Home & Garden
Natural rubber1.76×Cars & Mobility
Urban Outfitters1.56×Shopping
Jaguar F-Pace11.2×Cars & Mobility
JDSU2.31×Business & Career
Judge Dredd (film)7.83×Movies & TV
Sacred Heart Catholic Church (Dubuque, Iowa)7.54×Politics & Society
Fairlife6.3×Food & Beverages
La Opinión4.46×News
Highland games5.42×Sports
Regional styles of Mexican music1.67×Music & Radio
Home staging3.07×Home & Garden
Iowa Lottery5.66×Games
Health at Every Size22.81×Health
St. Ives7.5×Travel & Leisure
Iowa River13.24×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zenith audience
TraitClusterScore
Luxury OrientationPREMIUM8.75
LGBTQ+ IdentityOPEN1.96
Quality AwarenessPREMIUM1.82
Family OrientationCONSERVATISM1.61
SustainabilityBALANCE1.54
IndulgenceJOY1.54

Worldwide distribution

Worldwide audience distribution share by country for Zenith
CountryShare
United States17.4%
Italy7.1%
United Kingdom6.2%

See Zenith audiences in other countries

More Luxury watches audiences in United States

Frequently asked questions

How many fans does Zenith have in United States?

Zenith has an estimated audience of 1,946,019 people in United States, concentrated in California and Texas.

What is the gender split and age of Zenith fans?

34.4% of Zenith fans are female, 65.6% are male, with an average age of 38.7 years.

Which brands do Zenith fans like most?

Zenith fans show strongest brand affinity for Box lacrosse (24.32×), Elsword (39.64×), and Home construction (2.44×) over the country average.

Where do Zenith fans live in United States?

Zenith fans in United States are most concentrated in California (reach 272,187), Texas (reach 187,296), and Florida (reach 158,367). These three regions account for the largest share of the active audience.

What other brands do Zenith fans also like?

Beyond Zenith itself, the audience over-indexes on Elsword (39.64×), Home construction (2.44×), Home equity (2.63×), and Stamp collecting (4.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zenith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.