Zenith Audience in United States

Zenith has an estimated audience of 1,946,019 people in United States. 34.4% are female, 65.6% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Boucheron, Kia Sportage, Watchmaker, Luxury Watches, Chaumet.

The average Zenith fan in United States is 38.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Boucheron, Kia Sportage, Watchmaker, with strongest over-indexing on Boucheron (56.96× the country average). Demographically, the Zenith audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury watches

Demographics of Zenith fans

Demographic split for Zenith audience in United States
MetricValue
Female34.4%
Male65.6%
Average age38.7
Estimated audience size1,946,019

Audience persona

The typical Zenith fan in United States is more male, around 38.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Boucheron.

Top regions in United States

Top regions ranked by reach for Zenith in United States
RegionReachAffinity
California272,1871.27×
Texas187,2961.12×
Florida158,3671.2×
New York136,5831.26×
Illinois66,6481.03×
Pennsylvania66,4441.01×
Georgia64,8601.08×
North Carolina59,2911.01×
Ohio53,7040.9×
Washington53,5891.37×
New Jersey53,4341.08×
Virginia49,8461.05×
Michigan47,1720.93×
Maryland44,9671.34×
Arizona43,7961.1×
Massachusetts42,1301.1×
Tennessee36,6200.94×
Missouri33,5451.07×
Colorado32,3121.05×
Minnesota31,6031.13×
Indiana31,3310.88×
Oregon25,9761.16×
Wisconsin25,5060.87×
Alabama24,7720.91×
South Carolina24,7230.84×
Nevada22,9041.22×
Oklahoma21,5501×
Kentucky21,2680.87×
Utah21,0491.21×
Connecticut19,6771.01×
Louisiana19,6380.78×
Kansas15,3201×
Arkansas15,1900.95×
Iowa14,7190.92×
Mississippi14,5870.91×
Hawaii9,3451.12×
Idaho8,9960.92×
Nebraska8,1350.83×
New Mexico7,8190.8×
Washington, District of Columbia7,5251.29×
West Virginia7,2420.8×
New Hampshire6,9740.91×
Maine6,2780.9×
Rhode Island5,2430.85×
Alaska4,8471.16×
Delaware4,4720.83×
Montana4,2250.78×
South Dakota3,6820.82×
North Dakota3,3480.84×
Vermont2,7340.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zenith audience
BrandAffinityCategory
Boucheron56.96×Fashion & Accessoires
Kia Sportage39.64×Cars & Mobility
Watchmaker26.4×Fashion & Accessoires
Luxury Watches21.7×Fashion & Accessoires
Chaumet61.84×Fashion & Accessoires
Montblanc (company)24.32×Fashion & Accessoires
Hublot18.55×Fashion & Accessoires
Audemars Piguet16.79×Fashion & Accessoires
Honda HR-V27.14×Cars & Mobility
Omega14.95×Fashion & Accessoires
Richard Mille22.81×Fashion & Accessoires
Casio20.48×Fashion & Accessoires
Houston Astros7.71×Sports
Chrono2423.44×Shopping
Pre-school playgroup28.74×Kids & Family
Justin Rose12.45×Sports
Hamilton Watch Company23.72×Fashion & Accessoires
Buccellati33.77×Fashion & Accessoires
Chronograph23.15×Fashion & Accessoires
Panerai13.74×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zenith audience
TraitClusterScore
Luxury OrientationPREMIUM8.75
LGBTQ+ IdentityOPEN1.96
Quality AwarenessPREMIUM1.82
Family OrientationCONSERVATISM1.61
SustainabilityBALANCE1.54
IndulgenceJOY1.54

Worldwide distribution

Worldwide audience distribution share by country for Zenith
CountryShare
United States17.4%
Italy7.1%
United Kingdom6.2%

See Zenith audiences in other countries

More Luxury watches audiences in United States

Frequently asked questions

How many fans does Zenith have in United States?

Zenith has an estimated audience of 1,946,019 people in United States, concentrated in California and Texas.

What is the gender split and age of Zenith fans?

34.4% of Zenith fans are female, 65.6% are male, with an average age of 38.7 years.

Which brands do Zenith fans like most?

Zenith fans show strongest brand affinity for Boucheron (56.96×), Kia Sportage (39.64×), and Watchmaker (26.4×) over the country average.

Where do Zenith fans live in United States?

Zenith fans in United States are most concentrated in California (reach 272,187), Texas (reach 187,296), and Florida (reach 158,367). These three regions account for the largest share of the active audience.

What other brands do Zenith fans also like?

Beyond Zenith itself, the audience over-indexes on Kia Sportage (39.64×), Watchmaker (26.4×), Luxury Watches (21.7×), and Chaumet (61.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zenith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.