Blancpain Audience in United States

Blancpain logo

Blancpain has an estimated audience of 1,007,618 people in United States. 31.4% are female, 68.6% are male, average age 39.7. Top regions: California, New York, Texas. Top brand affinities: Dustin Hoffman, Justin Rose, Mont Blanc, Mel Brooks, Gear Patrol.

The average Blancpain fan in United States is 39.7 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Dustin Hoffman, Justin Rose, Mont Blanc, with strongest over-indexing on Dustin Hoffman (29.93× the country average). Demographically, the Blancpain audience skews more male with an average age of 39.7, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury watches

Demographics of Blancpain fans

Demographic split for Blancpain audience in United States
MetricValue
Female31.4%
Male68.6%
Average age39.7
Estimated audience size1,007,618

Audience persona

The typical Blancpain fan in United States is more male, around 39.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dustin Hoffman.

Top regions in United States

Top regions ranked by reach for Blancpain in United States
RegionReachAffinity
California202,6891.83×
New York186,5733.31×
Texas95,6511.1×
Florida92,1941.35×
New Jersey48,8171.9×
Illinois46,5491.39×
Pennsylvania35,9991.06×
Massachusetts35,1751.77×
Georgia32,8911.06×
Virginia31,8101.3×
North Carolina29,4760.97×
Washington26,8531.33×
Ohio24,5280.79×
Arizona20,9951.02×
Nevada20,2862.08×
Colorado19,5901.23×
Michigan19,4180.74×
Maryland18,6281.08×
Tennessee16,9590.84×
Indiana15,2940.83×
Connecticut14,6081.45×
Missouri11,7140.72×
South Carolina10,9880.72×
Minnesota10,9350.76×
Oregon10,3400.9×
Louisiana9,6430.74×
Wisconsin9,4340.62×
Kentucky8,7280.69×
Alabama8,2980.59×
Oklahoma7,7600.69×
Washington, District of Columbia6,9682.3×
Utah6,9110.77×
Hawaii6,7701.56×
Kansas4,7260.6×
Iowa4,6840.56×
Arkansas4,3720.53×
New Hampshire4,0921.03×
Idaho3,6130.72×
Rhode Island3,5321.1×
Mississippi3,3720.41×
New Mexico3,0200.6×
Maine2,7520.76×
Nebraska2,7320.54×
West Virginia2,3320.5×
Delaware2,1440.77×
Montana1,5050.54×
Alaska1,4270.66×
Vermont1,2360.7×
North Dakota1,1320.55×
South Dakota9690.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blancpain audience
BrandAffinityCategory
Dustin Hoffman29.93×Movies & TV
Justin Rose19.51×Sports
Mont Blanc26.44×Travel & Leisure
Mel Brooks13.97×Movies & TV
Gear Patrol43×Shopping
John Daly (golfer)13.78×Sports
Draymond Green13.5×Sports
Bremont Watches33.01×Fashion & Accessoires
Franck Muller29.98×Fashion & Accessoires
Ben Simmons17.15×Sports
Paul Rudd11.15×Movies & TV
Limited Edition43.88×Shopping
Royal Birkdale Golf Club22.5×Sports
Montblanc (company)15.12×Fashion & Accessoires
Bernhard Langer28.79×Sports
Koenigsegg14.59×Cars & Mobility
Pebble Beach Golf Links15.85×Sports
Shane Lowry (golfer)17.55×Sports
Special edition8.7×Shopping
Zenith13.74×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blancpain audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.32
Luxury OrientationPREMIUM2.11
Family OrientationCONSERVATISM1.95
IndulgenceJOY1.59
Convenience OrientationPREMIUM1.48
Career OrientationPOWER1.35

Worldwide distribution

Worldwide audience distribution share by country for Blancpain
CountryShare
United States19.3%
France11.9%
Italy8.4%

See Blancpain audiences in other countries

More Luxury watches audiences in United States

Frequently asked questions

How many fans does Blancpain have in United States?

Blancpain has an estimated audience of 1,007,618 people in United States, concentrated in California and New York.

What is the gender split and age of Blancpain fans?

31.4% of Blancpain fans are female, 68.6% are male, with an average age of 39.7 years.

Which brands do Blancpain fans like most?

Blancpain fans show strongest brand affinity for Dustin Hoffman (29.93×), Justin Rose (19.51×), and Mont Blanc (26.44×) over the country average.

Where do Blancpain fans live in United States?

Blancpain fans in United States are most concentrated in California (reach 202,689), New York (reach 186,573), and Texas (reach 95,651). These three regions account for the largest share of the active audience.

What other brands do Blancpain fans also like?

Beyond Blancpain itself, the audience over-indexes on Justin Rose (19.51×), Mont Blanc (26.44×), Mel Brooks (13.97×), and Gear Patrol (43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blancpain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.