Special edition Audience in United States

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Special edition has an estimated audience of 4,986,964 people in United States. 48.5% are female, 51.5% are male, average age 39.3. Top regions: Texas, California, Florida. Top brand affinities: Keene, New Hampshire, Goop, Wok, Grinch, Vocal harmony.

The average Special edition fan in United States is 39.3 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Keene, New Hampshire, Goop, Wok, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Special edition audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic

Demographics of Special edition fans

Demographic split for Special edition audience in United States
MetricValue
Female48.5%
Male51.5%
Average age39.3
Estimated audience size4,986,964

Audience persona

The typical Special edition fan in United States is balanced, around 39.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Special edition in United States
RegionReachAffinity
Texas1,135,2142.65×
California555,5041.01×
Florida308,3600.91×
New York246,8510.89×
Georgia143,9690.94×
Illinois138,2590.83×
Pennsylvania133,4290.79×
North Carolina126,3300.84×
Ohio125,8180.82×
Michigan119,9210.92×
New Jersey116,2730.92×
Virginia102,5010.84×
Arizona98,2790.97×
Washington88,0940.88×
Tennessee86,6580.87×
Massachusetts78,5240.8×
Indiana78,0480.86×
South Carolina75,6541.01×
Missouri75,5870.94×
Wisconsin70,2440.94×
Colorado68,4530.87×
Maryland66,7760.78×
Alabama54,8910.79×
Kentucky53,4680.86×
Minnesota52,1030.73×
Oregon50,6580.89×
Louisiana48,8600.76×
Oklahoma47,7440.86×
Nevada46,3070.96×
Connecticut41,5890.83×
Arkansas38,7190.94×
Kansas34,6790.88×
Utah34,3890.77×
New Mexico31,3901.26×
Mississippi28,4240.69×
Iowa27,4350.67×
West Virginia23,4651.01×
Idaho23,1140.92×
New Hampshire19,3350.98×
Nebraska18,9330.76×
Alaska18,7331.76×
Hawaii17,9400.84×
Montana16,3311.18×
Rhode Island16,1811.02×
South Dakota16,1191.4×
North Dakota15,6951.53×
Wyoming15,1862.05×
Maine14,9270.84×
Vermont14,6901.68×
Washington, District of Columbia13,6820.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Special edition audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop12.99×Internet & Social Media
Wok13.17×Food & Beverages
Grinch8×Movies & TV
Vocal harmony8.12×Music & Radio
Governor of Michigan11.98×Politics & Society
Hibachi12.32×Food & Beverages
Google Home10.05×Technology & Electronics
Grace Slick13.18×Music & Radio
Home equity2.8×Home & Garden
headspace13.13×Health
Cherish (group)13.42×Music & Radio
Box lacrosse9.96×Sports
Gift registry14.72×Kids & Family
No Escape (1994 film)11.54×Movies & TV
Israel2.14×Travel & Leisure
Fairy godmother7.09×Literature
Ira Glass15.61×Music & Radio
TV Fanatic9.51×Movies & TV
La Jolla8.12×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Special edition audience
TraitClusterScore
Luxury OrientationPREMIUM2.26
LGBTQ+ IdentityOPEN2.02
Family OrientationCONSERVATISM1.66
Design AffinityPREMIUM1.57
Early Adopter MentalityPOWER1.54
IndulgenceJOY1.47

Worldwide distribution

Worldwide audience distribution share by country for Special edition
CountryShare
United States33.2%
Japan28.0%
United Kingdom8.6%

See Special edition audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Special edition have in United States?

Special edition has an estimated audience of 4,986,964 people in United States, concentrated in Texas and California.

What is the gender split and age of Special edition fans?

48.5% of Special edition fans are female, 51.5% are male, with an average age of 39.3 years.

Which brands do Special edition fans like most?

Special edition fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (12.99×), and Wok (13.17×) over the country average.

Where do Special edition fans live in United States?

Special edition fans in United States are most concentrated in Texas (reach 1,135,214), California (reach 555,504), and Florida (reach 308,360). These three regions account for the largest share of the active audience.

What other brands do Special edition fans also like?

Beyond Special edition itself, the audience over-indexes on Goop (12.99×), Wok (13.17×), Grinch (8×), and Vocal harmony (8.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Special edition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.