Rascasse Audience Intelligence

Special edition Audience in United States

A data profile of the people who buy, follow and care about Special edition in United States — modelled from more than twelve digital signal sources. Special edition has an estimated audience of 4,986,964 people in United States.

#3800among Topic in United States#161in Shopping

The average Special edition fan in United States is 39.3 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include TAG Heuer, High-net-worth individual, Nordstrom, with strongest over-indexing on TAG Heuer (9.96× the country average).

Demographically, the Special edition audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Special edition fan in United States is balanced, around 39.3 years old, with strong Luxury Orientation tendencies and a notable affinity for TAG Heuer.

Category: Shopping · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Special edition profile in United States.

Audience size
5M
in United States
Gender
48.5%♀
51.5% male
Age
39.3
average years
Country rank
#6723
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Special edition fans

48.5% are female, 51.5% are male, average age 39.3.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Special edition audience in United States
MetricValue
Female48.5%
Male51.5%
Average age39.3
Estimated audience size4,986,964
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Special edition audience in United States
Age bracketShare%
16-1922%
20-2917%
30-3918%
40-4922%
50+21%
Fig. 04

Worldwide distribution

33.2%

of the worldwide Special edition audience comes from United States.

Worldwide audience distribution share by country for Special edition
CountryShare
United States33.2%
Japan28.0%
United Kingdom8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Special edition audience in United States is strongest.

Fig. 05

Top regions by affinity

Special edition fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1M2.77×
02Alaska~10K1.15×
03New Mexico~30K1.13×
04Vermont~10K1.11×
05North Dakota~10K1.10×
06South Dakota~10K1.07×
07Montana~10K1.03×
08South Carolina~80K1.02×
09Idaho~30K1.01×
10Delaware~10K1.00×
11Wisconsin~70K0.99×
12Utah~40K0.99×
13West Virginia~20K0.99×
14Rhode Island~20K0.99×
15Arkansas~40K0.98×
16Kansas~40K0.98×
17New Hampshire~20K0.98×
18Nevada~50K0.97×
19California~500K0.96×
20Arizona~100K0.96×
21Missouri~80K0.96×
22Oklahoma~50K0.96×
23Hawaii~20K0.96×
24Maine~20K0.96×
25Tennessee~100K0.95×
26Kentucky~60K0.95×
27Oregon~50K0.95×
28Nebraska~20K0.95×
29Washington, District of Columbia~10K0.95×
30Indiana~90K0.94×
31Mississippi~40K0.94×
32Alabama~60K0.93×
33Connecticut~50K0.93×
34Michigan~100K0.92×
35New Jersey~100K0.92×
36Washington~90K0.92×
37Louisiana~60K0.92×
38Iowa~40K0.92×
39Georgia~100K0.91×
40Colorado~70K0.91×
41Florida~300K0.89×
42Ohio~100K0.89×
43North Carolina~100K0.89×
44Virginia~100K0.89×
45Maryland~80K0.88×
46Massachusetts~90K0.87×
47New York~200K0.86×
48Pennsylvania~100K0.86×
49Illinois~100K0.86×
50Minnesota~60K0.86×
Fig. 06

Affinity by region

Affinity by region — Special edition, United States
0.86×1.00×2.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Special edition audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Special edition audience
#·InterestCategoryAffinity×
01TAG HeuerFashion & Accessoires9.96×
02HublotFashion & Accessoires9.96×
03TissotFashion & Accessoires9.96×
04BreitlingFashion & Accessoires9.96×
05Montblanc (company)Fashion & Accessoires9.96×
06Onitsuka TigerFashion & Accessoires9.96×
07Richard MilleFashion & Accessoires9.96×
08CasioFashion & Accessoires9.27×
09Acne StudiosFashion & Accessoires7.87×
10High-net-worth individualBusiness & Career6.64×
11G-ShockFashion & Accessoires6.61×
12Family carCars & Mobility6.09×
13Pressure cookingHome & Garden5.24×
14Dropbox (service)Technology & Electronics4.59×
15NordstromShopping2.67×
16FedExBusiness & Career2.28×
17HandbagsFashion & Accessoires2.05×
18VeganismFood & Beverages1.69×
19CouponsShopping1.59×
20Home improvementHome & Garden1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Special edition audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Special edition audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.14×
IndulgenceJOY2.11×
Family OrientationCONSERVATISM2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Special edition audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.83×
Social Media UsageJOY0.89×
DIY MentalityTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Special edition have in United States?

Special edition has an estimated audience of 4,986,964 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Special edition fans?

48.5% of Special edition fans are female, 51.5% are male, with an average age of 39.3 years.

03

Which brands do Special edition fans like most?

Special edition fans show strongest brand affinity for TAG Heuer (9.96×), High-net-worth individual (6.64×), and Nordstrom (2.67×) over the country average.

04

Where do Special edition fans live in United States?

Special edition fans in United States are most concentrated in Texas (reach ~1M), California (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Special edition fans also like?

Beyond Special edition itself, the audience over-indexes on High-net-worth individual (6.64×), Nordstrom (2.67×), Hublot (9.96×), and Family car (6.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Special edition audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Special edition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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