Rascasse Audience Intelligence

Special edition Audience in Germany

A data profile of the people who buy, follow and care about Special edition in Germany — modelled from more than twelve digital signal sources. Special edition has an estimated audience of 691,570 people in Germany.

#3882among Topic in Germany#263in Shopping

The average Special edition fan in Germany is 40.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mytheresa.com, Beck, Julio Iglesias, with strongest over-indexing on Mytheresa.com (12.4× the country average).

Demographically, the Special edition audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Sustainability, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Special edition fan in Germany is more male, around 40.9 years old, with strong Sustainability tendencies and a notable affinity for Mytheresa.com.

Category: Shopping · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Special edition profile in Germany.

Audience size
692K
in Germany
Gender
43.0%♀
57.0% male
Age
40.9
average years
Country rank
#8941
Topic in Germany
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Special edition fans

43.0% are female, 57.0% are male, average age 40.9.

Fig. 02

Gender split

43.0%
Female
57.0%
Male
Demographic split for Special edition audience in Germany
MetricValue
Female43.0%
Male57.0%
Average age40.9
Estimated audience size691,570
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Special edition audience in Germany
Age bracketShare%
16-1916%
20-2915%
30-3921%
40-4931%
50+18%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Special edition audience comes from Germany.

Worldwide audience distribution share by country for Special edition
CountryShare
United States33.2%
Japan28.0%
United Kingdom8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Special edition audience in Germany is strongest.

Fig. 05

Top regions by affinity

Special edition fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~50K2.80×
02Baden-Württemberg~100K1.09×
03Hessen~60K1.05×
04Bremen~6K1.00×
05Rheinland-Pfalz~30K0.98×
06Berlin~30K0.98×
07Nordrhein-Westfalen~100K0.97×
08Niedersachsen~60K0.96×
09Hamburg~20K0.96×
10Bayern~100K0.95×
11Saarland~8K0.95×
12Sachsen~30K0.93×
13Schleswig-Holstein~20K0.93×
14Brandenburg~20K0.90×
15Mecklenburg-Vorpommern~10K0.89×
16Sachsen-Anhalt~20K0.84×
Fig. 06

Affinity by region

Affinity by region — Special edition, Germany
0.84×1.00×2.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Special edition audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Special edition audience
#·InterestCategoryAffinity×
01BeckMusic & Radio12.44×
02Julio IglesiasMusic & Radio12.44×
03Guy RitchieMovies & TV12.44×
04The Grand Budapest HotelMovies & TV12.44×
05Patti SmithMusic & Radio12.44×
06Syd BarrettMusic & Radio12.44×
07Mytheresa.comShopping12.40×
08James FrancoMovies & TV10.64×
09Sportfreunde StillerMusic & Radio9.88×
10Nick CaveMusic & Radio9.83×
11Kate BushMusic & Radio9.67×
12The IntouchablesMovies & TV8.31×
13Die ÄrzteMusic & Radio7.60×
14David GilmourMusic & Radio6.83×
15Scorpions (band)Music & Radio6.20×
16Pedro PascalMovies & TV4.81×
17ThomannShopping4.27×
18RTL TelevisionMovies & TV2.37×
19TagesschauMovies & TV2.13×
20TransfermarktSports2.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Special edition audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Special edition audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.31×
Community OrientationOPEN1.27×
TraditionCONSERVATISM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Special edition audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.76×
Sports ActivityPOWER0.76×
Social Media UsageJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Special edition have in Germany?

Special edition has an estimated audience of 691,570 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Special edition fans?

43.0% of Special edition fans are female, 57.0% are male, with an average age of 40.9 years.

03

Which brands do Special edition fans like most?

Special edition fans show strongest brand affinity for Mytheresa.com (12.4×), Beck (12.44×), and Julio Iglesias (12.44×) over the country average.

04

Where do Special edition fans live in Germany?

Special edition fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Special edition fans also like?

Beyond Special edition itself, the audience over-indexes on Beck (12.44×), Julio Iglesias (12.44×), Scorpions (band) (6.2×), and Tagesschau (2.13×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in Germany

See Special edition audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Special edition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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