Special edition Audience in Germany
Special edition has an estimated audience of 691,570 people in Germany. 43.0% are female, 57.0% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Oliver Kahn, Stucco, KLIX (AM), Unique Gifts, Israel.
The average Special edition fan in Germany is 40.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Oliver Kahn, Stucco, KLIX (AM), with strongest over-indexing on Oliver Kahn (8.15× the country average). Demographically, the Special edition audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Indulgence, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Topic
Demographics of Special edition fans
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 40.9 |
| Estimated audience size | 691,570 |
Audience persona
The typical Special edition fan in Germany is more male, around 40.9 years old, with strong Indulgence tendencies and a notable affinity for Oliver Kahn.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 163,077 | 1.08× |
| Baden-Württemberg | 120,000 | 1.27× |
| Bayern | 118,088 | 1.06× |
| Niedersachsen | 69,737 | 1.04× |
| Hessen | 57,554 | 1.09× |
| Rheinland-Pfalz | 35,733 | 1.03× |
| Berlin | 35,364 | 1.14× |
| Sachsen | 30,813 | 0.91× |
| Schleswig-Holstein | 23,742 | 0.96× |
| Thüringen | 23,453 | 1.33× |
| Brandenburg | 17,852 | 0.83× |
| Hamburg | 16,887 | 1.08× |
| Sachsen-Anhalt | 11,556 | 0.64× |
| Mecklenburg-Vorpommern | 9,280 | 0.7× |
| Saarland | 7,468 | 0.88× |
| Bremen | 5,604 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Oliver Kahn | 8.15× | Sports |
| Stucco | 4.78× | Home & Garden |
| KLIX (AM) | 3.62× | Music & Radio |
| Unique Gifts | 1.86× | Shopping |
| Israel | 2.18× | Travel & Leisure |
| Snow White (Fables) | 2.41× | Literature |
| Birthday Gifts | 1.67× | Kids & Family |
| Esra Erol | 4.86× | Movies & TV |
| Home Delivery | 2.07× | Food & Beverages |
| Google Analytics | 1.91× | Internet & Social Media |
| Hawesko | 2.6× | Food & Beverages |
| Hobby Lobby | 4.47× | Home & Garden |
| Hormones: The Series | 5.38× | Movies & TV |
| Alaska | 2.02× | Travel & Leisure |
| JibJab | 7.33× | Internet & Social Media |
| Ivy Lab | 8.65× | |
| Scratching post | 3.22× | Pets & Animals |
| Jersey (fabric) | 2.75× | Fashion & Accessoires |
| Picnic | 1.94× | Kids & Family |
| Information sensitivity | 2.69× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.29 |
| Community Orientation | OPEN | 1.17 |
| Early Adopter Mentality | POWER | 1.13 |
| Pet Ownership | JOY | 1.09 |
| Family Orientation | CONSERVATISM | 1.05 |
| Price Sensitivity | PREMIUM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.2% |
| Japan | 28.0% |
| United Kingdom | 8.6% |
See Special edition audiences in other countries
More Shopping audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Special edition have in Germany?
Special edition has an estimated audience of 691,570 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Special edition fans?
43.0% of Special edition fans are female, 57.0% are male, with an average age of 40.9 years.
Which brands do Special edition fans like most?
Special edition fans show strongest brand affinity for Oliver Kahn (8.15×), Stucco (4.78×), and KLIX (AM) (3.62×) over the country average.
Where do Special edition fans live in Germany?
Special edition fans in Germany are most concentrated in Nordrhein-Westfalen (reach 163,077), Baden-Württemberg (reach 120,000), and Bayern (reach 118,088). These three regions account for the largest share of the active audience.
What other brands do Special edition fans also like?
Beyond Special edition itself, the audience over-indexes on Stucco (4.78×), KLIX (AM) (3.62×), Unique Gifts (1.86×), and Israel (2.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Special edition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.