Rascasse Audience Intelligence

Onitsuka Tiger Target Market in United States

A data profile of the people who buy, follow and care about Onitsuka Tiger in United States — modelled from more than twelve digital signal sources. Onitsuka Tiger has an estimated audience of 2,236,903 people in United States.

#18among Sportswear in United States#1314among Brand in United States#592in Fashion & Accessoires

The average Onitsuka Tiger fan in United States is 31.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Oris (company), Ash (band), Shock G, with strongest over-indexing on Oris (company) (49.06× the country average).

Demographically, the Onitsuka Tiger audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Onitsuka Tiger fan in United States is more male, around 31.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Oris (company).

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Onitsuka Tiger profile in United States.

Audience size
2.2M
in United States
Gender
30.2%♀
69.8% male
Age
31.6
average years
Country rank
#13020
Brand in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Onitsuka Tiger

30.2% are female, 69.8% are male, average age 31.6.

Fig. 02

Gender split

30.2%
Female
69.8%
Male
Demographic split for Onitsuka Tiger audience in United States
MetricValue
Female30.2%
Male69.8%
Average age31.6
Estimated audience size2,236,903
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Onitsuka Tiger audience in United States
Age bracketShare%
16-1935%
20-2927%
30-3920%
40-4912%
50+5%
Fig. 04

Worldwide distribution

9.3%

of the worldwide Onitsuka Tiger audience comes from United States.

Worldwide audience distribution share by country for Onitsuka Tiger
CountryShare
Japan36.8%
United States9.3%
China8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Onitsuka Tiger audience in United States is strongest.

Fig. 05

Top regions by affinity

Onitsuka Tiger customers by region in United States
#RegionReachAffinity×
01Hawaii~30K3.24×
02California~700K3.02×
03New York~300K2.19×
04Washington, District of Columbia~10K2.09×
05Washington~80K2.03×
06Massachusetts~70K1.66×
07Oregon~40K1.52×
08New Jersey~80K1.50×
09Utah~30K1.50×
10Texas~200K1.39×
11Illinois~90K1.32×
12Arizona~50K1.22×
13Virginia~60K1.18×
14Nevada~20K1.14×
15Florida~200K1.12×
16Connecticut~20K1.09×
17Maryland~40K1.05×
18Colorado~30K1.02×
19Georgia~60K1.01×
20Rhode Island~7K1.00×
21Alaska~4K0.94×
22Vermont~3K0.92×
23North Carolina~50K0.85×
24Pennsylvania~60K0.83×
25Minnesota~20K0.83×
26Idaho~9K0.83×
27New Hampshire~6K0.75×
28Maine~5K0.74×
29Tennessee~30K0.73×
30New Mexico~7K0.72×
31Michigan~40K0.71×
32Oklahoma~20K0.71×
33Delaware~4K0.70×
34Wisconsin~20K0.67×
35Indiana~20K0.66×
36Montana~4K0.64×
37Arkansas~10K0.63×
38Louisiana~20K0.62×
39Kansas~10K0.62×
40Ohio~40K0.61×
41Missouri~20K0.60×
42Nebraska~6K0.60×
43South Carolina~20K0.58×
44Iowa~9K0.54×
45Kentucky~10K0.53×
46North Dakota~2K0.53×
47Alabama~10K0.49×
48South Dakota~2K0.48×
49West Virginia~4K0.45×
50Mississippi~7K0.43×
Fig. 06

Affinity by region

Affinity by region — Onitsuka Tiger, United States
0.43×1.00×3.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Onitsuka Tiger audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Onitsuka Tiger audience
#·InterestCategoryAffinity×
01Shock GMusic & Radio55.88×
02Japan Rail PassCars & Mobility49.98×
03Oris (company)Fashion & Accessoires49.06×
04Dart (programming language)Technology & Electronics42.53×
05Ash (band)Music & Radio31.99×
06Baume et MercierFashion & Accessoires28.60×
07Franck MullerFashion & Accessoires27.76×
08Bremont WatchesFashion & Accessoires24.82×
09Nixon (film)Movies & TV24.68×
10Frédérique ConstantFashion & Accessoires23.05×
11Diving watchFashion & Accessoires18.11×
12SwatchFashion & Accessoires14.64×
13Pocket watchFashion & Accessoires14.49×
14ZenithFashion & Accessoires14.18×
152hollisMusic & Radio14.15×
16Flight ClubMovies & TV12.53×
17JM BullionShopping10.14×
18Special editionShopping9.96×
19QueensTravel & Leisure4.12×
20Yahoo! FinanceBusiness & Career3.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Onitsuka Tiger audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Onitsuka Tiger audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.41×
IndulgenceJOY1.36×
Design AffinityPREMIUM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Onitsuka Tiger audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.64×
Community OrientationOPEN0.64×
ExtroversionTHRILL0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Onitsuka Tiger's target market in United States?

Onitsuka Tiger's target market in United States covers an estimated 2,236,903 people, concentrated in California and New York.

02

What is the gender split and age of Onitsuka Tiger customers?

30.2% of the Onitsuka Tiger audience are female, 69.8% are male, with an average age of 31.6 years.

03

Which brands do Onitsuka Tiger fans like most?

Onitsuka Tiger fans show strongest brand affinity for Oris (company) (49.06×), Ash (band) (31.99×), and Shock G (55.88×) over the country average.

04

Where do Onitsuka Tiger fans live in United States?

Onitsuka Tiger fans in United States are most concentrated in California (reach ~700K), New York (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Onitsuka Tiger fans also like?

Beyond Onitsuka Tiger itself, the audience over-indexes on Ash (band) (31.99×), Shock G (55.88×), Japan Rail Pass (49.98×), and Pocket watch (14.49×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Onitsuka Tiger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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