Onitsuka Tiger Audience in United States

Onitsuka Tiger logo

Onitsuka Tiger has an estimated audience of 2,048,013 people in United States. 30.2% are female, 69.8% are male, average age 31.6. Top regions: California, New York, Texas. Top brand affinities: Oris (company), Ash (band), Japan Rail Pass, Shock G, Pocket watch.

The average Onitsuka Tiger fan in United States is 31.6 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Oris (company), Ash (band), Japan Rail Pass, with strongest over-indexing on Oris (company) (49.06× the country average). Demographically, the Onitsuka Tiger audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

Demographics of Onitsuka Tiger fans

Demographic split for Onitsuka Tiger audience in United States
MetricValue
Female30.2%
Male69.8%
Average age31.6
Estimated audience size2,048,013

Audience persona

The typical Onitsuka Tiger fan in United States is more male, around 31.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Oris (company).

Top regions in United States

Top regions ranked by reach for Onitsuka Tiger in United States
RegionReachAffinity
California765,8513.4×
New York293,0162.56×
Texas229,4711.3×
Florida143,3141.03×
Illinois99,0641.45×
Washington84,4332.06×
New Jersey82,2691.58×
Massachusetts73,3101.82×
Georgia64,6631.02×
Virginia62,1641.25×
Pennsylvania60,9130.88×
North Carolina51,2290.83×
Arizona46,5491.11×
Oregon39,0411.66×
Ohio37,6900.6×
Maryland36,7111.04×
Michigan36,6610.68×
Colorado31,9620.99×
Tennessee28,6900.7×
Hawaii25,4122.89×
Utah24,9041.36×
Minnesota24,6050.84×
Indiana23,7150.63×
Nevada23,3151.18×
Connecticut22,3041.09×
Missouri20,0590.61×
Wisconsin19,5620.63×
South Carolina16,9000.55×
Washington, District of Columbia14,8202.41×
Louisiana14,4140.55×
Oklahoma14,1550.62×
Kentucky12,6540.49×
Alabama11,7320.41×
Arkansas9,6980.57×
Kansas9,2660.57×
Iowa8,6980.52×
New Mexico7,0980.69×
Idaho6,8000.66×
Rhode Island6,7241.03×
New Hampshire6,2530.77×
Mississippi5,6480.33×
Nebraska5,6250.55×
Maine5,4370.74×
Alaska3,5120.8×
Delaware3,3700.6×
Vermont3,3330.93×
West Virginia3,1830.33×
Montana3,0910.54×
North Dakota1,6020.38×
South Dakota1,5110.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Onitsuka Tiger audience
BrandAffinityCategory
Oris (company)49.06×Fashion & Accessoires
Ash (band)31.99×Music & Radio
Japan Rail Pass49.98×Cars & Mobility
Shock G55.88×Music & Radio
Pocket watch14.49×Fashion & Accessoires
Baume et Mercier28.6×Fashion & Accessoires
Dart (programming language)42.53×Technology & Electronics
Franck Muller27.76×Fashion & Accessoires
Special edition9.96×Shopping
Flight Club12.53×Movies & TV
Yahoo! Finance3.28×Business & Career
Queens4.12×Travel & Leisure
Frédérique Constant23.05×Fashion & Accessoires
Swatch14.64×Fashion & Accessoires
Nixon (film)24.68×Movies & TV
Zenith14.18×Fashion & Accessoires
JM Bullion10.14×Shopping
Bremont Watches24.82×Fashion & Accessoires
Final Destination2.88×Movies & TV
Diving watch18.11×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Onitsuka Tiger audience
TraitClusterScore
Luxury OrientationPREMIUM3.53
Early Adopter MentalityPOWER2.11
LGBTQ+ IdentityOPEN1.92
IndulgenceJOY1.69
SustainabilityBALANCE1.45
Quality AwarenessPREMIUM1.4

Worldwide distribution

Worldwide audience distribution share by country for Onitsuka Tiger
CountryShare
Japan37.5%
China9.3%
United States8.8%

See Onitsuka Tiger audiences in other countries

More Sportswear audiences in United States

Frequently asked questions

How many fans does Onitsuka Tiger have in United States?

Onitsuka Tiger has an estimated audience of 2,048,013 people in United States, concentrated in California and New York.

What is the gender split and age of Onitsuka Tiger fans?

30.2% of Onitsuka Tiger fans are female, 69.8% are male, with an average age of 31.6 years.

Which brands do Onitsuka Tiger fans like most?

Onitsuka Tiger fans show strongest brand affinity for Oris (company) (49.06×), Ash (band) (31.99×), and Japan Rail Pass (49.98×) over the country average.

Where do Onitsuka Tiger fans live in United States?

Onitsuka Tiger fans in United States are most concentrated in California (reach 765,851), New York (reach 293,016), and Texas (reach 229,471). These three regions account for the largest share of the active audience.

What other brands do Onitsuka Tiger fans also like?

Beyond Onitsuka Tiger itself, the audience over-indexes on Ash (band) (31.99×), Japan Rail Pass (49.98×), Shock G (55.88×), and Pocket watch (14.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Onitsuka Tiger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.