Rascasse Audience Intelligence

Mont Blanc Audience in United States

A data profile of the people who buy, follow and care about Mont Blanc in United States — modelled from more than twelve digital signal sources. Mont Blanc has an estimated audience of 1,608,101 people in United States.

#10among Mountain in United States#1364among POI in United States#1276in Travel & Leisure

The average Mont Blanc fan in United States is 39.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ulysse Nardin, Frédérique Constant, Vacheron Constantin, with strongest over-indexing on Ulysse Nardin (51.33× the country average).

Demographically, the Mont Blanc audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mont Blanc fan in United States is balanced, around 39.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Ulysse Nardin.

Category: Travel & Leisure · Type: POI · Subtype: Mountain

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mont Blanc profile in United States.

Audience size
1.6M
in United States
Gender
49.9%♀
50.1% male
Age
39.2
average years
Country rank
#16837
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mont Blanc fans

49.9% are female, 50.1% are male, average age 39.2.

Fig. 02

Gender split

49.9%
Female
50.1%
Male
Demographic split for Mont Blanc audience in United States
MetricValue
Female49.9%
Male50.1%
Average age39.2
Estimated audience size1,608,101
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Mont Blanc audience in United States
Age bracketShare%
16-1921%
20-2919%
30-3918%
40-4920%
50+22%
Fig. 04

Worldwide distribution

9.7%

of the worldwide Mont Blanc audience comes from United States.

Worldwide audience distribution share by country for Mont Blanc
CountryShare
France17.0%
Italy10.6%
United States9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mont Blanc audience in United States is strongest.

Fig. 05

Top regions by affinity

Mont Blanc fans by region: top regions in United States
#RegionReachAffinity×
01Florida~200K1.62×
02Washington, District of Columbia~8K1.60×
03California~300K1.59×
04New York~100K1.56×
05Hawaii~10K1.55×
06Texas~200K1.44×
07Nevada~20K1.39×
08Massachusetts~40K1.34×
09New Jersey~50K1.30×
10Washington~40K1.25×
11Virginia~50K1.23×
12Colorado~30K1.21×
13Arizona~40K1.17×
14Illinois~60K1.16×
15Georgia~60K1.15×
16Utah~20K1.13×
17Connecticut~20K1.11×
18Vermont~3K1.04×
19Maryland~30K1.00×
20New Hampshire~6K0.99×
21Oregon~20K0.96×
22Montana~4K0.96×
23Alaska~3K0.95×
24North Carolina~50K0.93×
25Rhode Island~5K0.93×
26Pennsylvania~50K0.90×
27Tennessee~30K0.89×
28Louisiana~20K0.89×
29Idaho~7K0.88×
30Oklahoma~20K0.86×
31New Mexico~7K0.86×
32Maine~5K0.86×
33Minnesota~20K0.85×
34Alabama~20K0.85×
35Arkansas~10K0.84×
36Ohio~40K0.80×
37Kansas~10K0.80×
38Michigan~30K0.79×
39Mississippi~10K0.79×
40South Carolina~20K0.78×
41Indiana~20K0.77×
42Nebraska~6K0.77×
43Missouri~20K0.76×
44Delaware~3K0.76×
45Wisconsin~20K0.74×
46South Dakota~3K0.74×
47Iowa~10K0.73×
48Kentucky~10K0.72×
49North Dakota~2K0.71×
50West Virginia~5K0.66×
Fig. 06

Affinity by region

Affinity by region — Mont Blanc, United States
0.66×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mont Blanc audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mont Blanc audience
#·InterestCategoryAffinity×
01Frédérique ConstantFashion & Accessoires59.24×
02Ulysse NardinFashion & Accessoires51.33×
03ZenithFashion & Accessoires31.68×
04PaneraiFashion & Accessoires29.50×
05Vacheron ConstantinFashion & Accessoires29.05×
06LonginesFashion & Accessoires29.05×
07SeikoFashion & Accessoires28.80×
08Baume et MercierFashion & Accessoires28.53×
09BlancpainFashion & Accessoires26.44×
10The Place Beyond the PinesMovies & TV26.37×
11Lee Min-hoFashion & Accessoires23.27×
12PiagetFashion & Accessoires20.14×
13Scott EastwoodMovies & TV17.06×
14Jaeger-LeCoultreFashion & Accessoires16.31×
15HublotFashion & Accessoires13.46×
16TAG HeuerFashion & Accessoires12.98×
17Dakota JohnsonMovies & TV8.07×
18High-net-worth individualBusiness & Career7.32×
19CVS PharmacyShopping3.51×
20WalgreensShopping2.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mont Blanc audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mont Blanc audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM3.32×
IndulgenceJOY2.25×
Career OrientationPOWER2.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mont Blanc audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
TraditionCONSERVATISM0.86×
Social Media UsageJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mont Blanc have in United States?

Mont Blanc has an estimated audience of 1,608,101 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mont Blanc fans?

49.9% of Mont Blanc fans are female, 50.1% are male, with an average age of 39.2 years.

03

Which brands do Mont Blanc fans like most?

Mont Blanc fans show strongest brand affinity for Ulysse Nardin (51.33×), Frédérique Constant (59.24×), and Vacheron Constantin (29.05×) over the country average.

04

Where do Mont Blanc fans live in United States?

Mont Blanc fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mont Blanc fans also like?

Beyond Mont Blanc itself, the audience over-indexes on Frédérique Constant (59.24×), Vacheron Constantin (29.05×), Seiko (28.8×), and Panerai (29.5×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mont Blanc. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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