Rascasse Audience Intelligence

Blue Ridge Mountains Audience in United States

A data profile of the people who buy, follow and care about Blue Ridge Mountains in United States — modelled from more than twelve digital signal sources. Blue Ridge Mountains has an estimated audience of 6,902,225 people in United States.

#4among Mountain in United States#332among POI in United States#434in Travel & Leisure

The average Blue Ridge Mountains fan in United States is 46.2 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Georgia, North Carolina.

Top brand affinities include Nature, Karlie Kloss, Planet Fitness, with strongest over-indexing on Nature (1.55× the country average).

Demographically, the Blue Ridge Mountains audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Blue Ridge Mountains fan in United States is more female, around 46.2 years old, with strong Patriotism tendencies and a notable affinity for Nature.

Category: Travel & Leisure · Type: POI · Subtype: Mountain

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blue Ridge Mountains profile in United States.

Audience size
6.9M
in United States
Gender
59.4%♀
40.6% male
Age
46.2
average years
Country rank
#5084
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Blue Ridge Mountains fans

59.4% are female, 40.6% are male, average age 46.2.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Blue Ridge Mountains audience in United States
MetricValue
Female59.4%
Male40.6%
Average age46.2
Estimated audience size6,902,225
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the Blue Ridge Mountains audience in United States
Age bracketShare%
16-199%
20-2912%
30-3916%
40-4925%
50+38%
Fig. 04

Worldwide distribution

87.9%

of the worldwide Blue Ridge Mountains audience comes from United States.

Worldwide audience distribution share by country for Blue Ridge Mountains
CountryShare
United States87.9%
United Kingdom3.9%
Canada1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blue Ridge Mountains audience in United States is strongest.

Fig. 05

Top regions by affinity

Blue Ridge Mountains fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~700K3.31×
02Virginia~500K3.25×
03North Carolina~700K3.24×
04West Virginia~80K2.50×
05South Carolina~200K2.38×
06Tennessee~300K1.97×
07Florida~800K1.69×
08Alabama~100K1.52×
09Washington, District of Columbia~30K1.50×
10Maryland~100K1.25×
11Kentucky~100K1.21×
12Mississippi~60K1.14×
13Pennsylvania~200K0.99×
14Vermont~10K0.97×
15Louisiana~80K0.92×
16Delaware~20K0.89×
17Ohio~200K0.86×
18New Hampshire~20K0.85×
19Indiana~100K0.84×
20Maine~20K0.83×
21Connecticut~50K0.78×
22Montana~10K0.74×
23Missouri~80K0.73×
24Arkansas~40K0.73×
25New Jersey~100K0.72×
26Wisconsin~80K0.72×
27Rhode Island~20K0.72×
28Alaska~10K0.72×
29North Dakota~10K0.72×
30South Dakota~10K0.71×
31Michigan~100K0.70×
32New York~300K0.69×
33Illinois~200K0.69×
34Massachusetts~90K0.69×
35Iowa~40K0.69×
36Colorado~70K0.67×
37Minnesota~70K0.67×
38Utah~40K0.67×
39Oklahoma~50K0.66×
40Nebraska~20K0.66×
41Idaho~20K0.63×
42Kansas~30K0.62×
43Texas~300K0.58×
44Oregon~40K0.55×
45Hawaii~20K0.54×
46New Mexico~20K0.51×
47Washington~70K0.50×
48Arizona~70K0.48×
49Nevada~30K0.44×
50California~300K0.40×
Fig. 06

Affinity by region

Affinity by region — Blue Ridge Mountains, United States
0.40×1.00×3.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blue Ridge Mountains audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blue Ridge Mountains audience
#·InterestCategoryAffinity×
01Karlie KlossFashion & Accessoires18.39×
02Atlanta BravesSports2.98×
03Food LionShopping2.82×
04Rail transportTravel & Leisure2.76×
05National parkTravel & Leisure2.39×
06Hardware storeHome & Garden2.37×
07Real propertyHome & Garden2.31×
08PharmacyBusiness & Career2.08×
09Fox News ChannelMovies & TV1.93×
10GeneticsKids & Family1.88×
11SubwayFood & Beverages1.75×
12Nonprofit organizationPolitics & Society1.74×
13Planet FitnessSports1.73×
14Pizza HutFood & Beverages1.68×
15Hobby LobbyHome & Garden1.65×
16Chick-fil-AFood & Beverages1.64×
17BeachesTravel & Leisure1.64×
18NatureHome & Garden1.55×
19MSNNews1.54×
20McDonald'sFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blue Ridge Mountains audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blue Ridge Mountains audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.98×
Community OrientationOPEN1.71×
Career OrientationPOWER1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blue Ridge Mountains audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
Healthy LifestyleBALANCE0.85×
Pet OwnershipJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Blue Ridge Mountains have in United States?

Blue Ridge Mountains has an estimated audience of 6,902,225 people in United States, concentrated in Florida and Georgia.

02

What is the gender split and age of Blue Ridge Mountains fans?

59.4% of Blue Ridge Mountains fans are female, 40.6% are male, with an average age of 46.2 years.

03

Which brands do Blue Ridge Mountains fans like most?

Blue Ridge Mountains fans show strongest brand affinity for Nature (1.55×), Karlie Kloss (18.39×), and Planet Fitness (1.73×) over the country average.

04

Where do Blue Ridge Mountains fans live in United States?

Blue Ridge Mountains fans in United States are most concentrated in Florida (reach ~800K), Georgia (reach ~700K), and North Carolina (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Blue Ridge Mountains fans also like?

Beyond Blue Ridge Mountains itself, the audience over-indexes on Karlie Kloss (18.39×), Planet Fitness (1.73×), Nonprofit organization (1.74×), and Real property (2.31×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Blue Ridge Mountains. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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