Blue Ridge Mountains Audience in United States

Blue Ridge Mountains has an estimated audience of 6,902,225 people in United States. 59.4% are female, 40.6% are male, average age 46.2. Top regions: Florida, Georgia, North Carolina. Top brand affinities: MSN, Hobby Lobby, Planet Fitness, Diaper bag, Staples (Canada).

The average Blue Ridge Mountains fan in United States is 46.2 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Georgia, North Carolina. Top brand affinities include MSN, Hobby Lobby, Planet Fitness, with strongest over-indexing on MSN (3.49× the country average). Demographically, the Blue Ridge Mountains audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Community Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Mountain

Demographics of Blue Ridge Mountains fans

Demographic split for Blue Ridge Mountains audience in United States
MetricValue
Female59.4%
Male40.6%
Average age46.2
Estimated audience size6,902,225

Audience persona

The typical Blue Ridge Mountains fan in United States is more female, around 46.2 years old, with strong Community Orientation tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Blue Ridge Mountains in United States
RegionReachAffinity
Florida828,0181.77×
Georgia684,9653.22×
North Carolina674,9383.25×
Virginia557,1563.31×
Texas356,9750.6×
California295,8230.39×
Tennessee288,6492.08×
New York272,8270.71×
South Carolina241,4732.33×
Pennsylvania225,0410.97×
Ohio191,5440.9×
Illinois164,1690.71×
Alabama156,4031.62×
Maryland150,3991.27×
New Jersey128,9110.73×
Michigan125,1340.69×
Kentucky106,9481.24×
Indiana106,6490.85×
Massachusetts94,3420.69×
Louisiana82,4290.93×
Missouri81,2520.73×
West Virginia79,7532.48×
Wisconsin74,4430.72×
Colorado74,3880.68×
Washington69,9910.51×
Minnesota68,6300.69×
Arizona65,9830.47×
Mississippi62,2011.09×
Connecticut54,0490.78×
Oklahoma51,2430.67×
Oregon41,3860.52×
Arkansas39,5990.7×
Utah39,3260.64×
Iowa37,4820.66×
Washington, District of Columbia32,7521.58×
Kansas31,6630.58×
Nevada25,2980.38×
New Hampshire20,9250.77×
Nebraska20,2640.59×
Maine19,5810.79×
Idaho18,6060.54×
Delaware15,9010.84×
Rhode Island14,4720.66×
New Mexico13,7010.4×
Montana12,7800.67×
Hawaii12,5900.42×
Vermont11,0040.91×
South Dakota9,2510.58×
North Dakota8,4810.6×
Alaska7,9590.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blue Ridge Mountains audience
BrandAffinityCategory
MSN3.49×News
Hobby Lobby3.02×Home & Garden
Planet Fitness2.96×Sports
Diaper bag4.49×Kids & Family
Staples (Canada)3.42×Business & Career
Aldi2.54×Shopping
Great Clips3.8×Beauty & Wellness
Nature1.8×Home & Garden
Superman1.54×Movies & TV
Karlie Kloss20.97×Fashion & Accessoires
southwest airlines2.98×Travel & Leisure
Fox News Channel1.58×Movies & TV
Happiness1.58×Health
Texas Roadhouse1.88×Food & Beverages
Chick-fil-A1.81×Food & Beverages
Fly fishing3.18×Sports
Best Buy1.8×Shopping
National park2.64×Travel & Leisure
Google Flights2.53×Travel & Leisure
Real property2.4×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blue Ridge Mountains audience
TraitClusterScore
Community OrientationOPEN1.46
DIY MentalityTHRILL1.39
TraditionCONSERVATISM1.26
PatriotismCONSERVATISM1.24
ExtroversionTHRILL1.21
Early Adopter MentalityPOWER1.21

Worldwide distribution

Worldwide audience distribution share by country for Blue Ridge Mountains
CountryShare
United States87.9%
United Kingdom3.9%
Canada1.8%

See Blue Ridge Mountains audiences in other countries

More Mountain audiences in United States

Frequently asked questions

How many fans does Blue Ridge Mountains have in United States?

Blue Ridge Mountains has an estimated audience of 6,902,225 people in United States, concentrated in Florida and Georgia.

What is the gender split and age of Blue Ridge Mountains fans?

59.4% of Blue Ridge Mountains fans are female, 40.6% are male, with an average age of 46.2 years.

Which brands do Blue Ridge Mountains fans like most?

Blue Ridge Mountains fans show strongest brand affinity for MSN (3.49×), Hobby Lobby (3.02×), and Planet Fitness (2.96×) over the country average.

Where do Blue Ridge Mountains fans live in United States?

Blue Ridge Mountains fans in United States are most concentrated in Florida (reach 828,018), Georgia (reach 684,965), and North Carolina (reach 674,938). These three regions account for the largest share of the active audience.

What other brands do Blue Ridge Mountains fans also like?

Beyond Blue Ridge Mountains itself, the audience over-indexes on Hobby Lobby (3.02×), Planet Fitness (2.96×), Diaper bag (4.49×), and Staples (Canada) (3.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blue Ridge Mountains. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.