Blue Ridge Mountains Audience in United States

Blue Ridge Mountains logo

Blue Ridge Mountains has an estimated audience of 6,902,225 people in United States. 59.4% are female, 40.6% are male, average age 46.2. Top regions: Florida, Georgia, North Carolina. Top brand affinities: Dog breed, Israel, Monmouth County, New Jersey, Bank account, Jeep Wagoneer.

The average Blue Ridge Mountains fan in United States is 46.2 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Georgia, North Carolina. Top brand affinities include Dog breed, Israel, Monmouth County, New Jersey, with strongest over-indexing on Dog breed (2.2× the country average). Demographically, the Blue Ridge Mountains audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Community Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Mountain

Demographics of Blue Ridge Mountains fans

Demographic split for Blue Ridge Mountains audience in United States
MetricValue
Female59.4%
Male40.6%
Average age46.2
Estimated audience size6,902,225

Audience persona

The typical Blue Ridge Mountains fan in United States is more female, around 46.2 years old, with strong Community Orientation tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Blue Ridge Mountains in United States
RegionReachAffinity
Florida828,0181.77×
Georgia684,9653.22×
North Carolina674,9383.25×
Virginia557,1563.31×
Texas356,9750.6×
California295,8230.39×
Tennessee288,6492.08×
New York272,8270.71×
South Carolina241,4732.33×
Pennsylvania225,0410.97×
Ohio191,5440.9×
Illinois164,1690.71×
Alabama156,4031.62×
Maryland150,3991.27×
New Jersey128,9110.73×
Michigan125,1340.69×
Kentucky106,9481.24×
Indiana106,6490.85×
Massachusetts94,3420.69×
Louisiana82,4290.93×
Missouri81,2520.73×
West Virginia79,7532.48×
Wisconsin74,4430.72×
Colorado74,3880.68×
Washington69,9910.51×
Minnesota68,6300.69×
Arizona65,9830.47×
Mississippi62,2011.09×
Connecticut54,0490.78×
Oklahoma51,2430.67×
Oregon41,3860.52×
Arkansas39,5990.7×
Utah39,3260.64×
Iowa37,4820.66×
Washington, District of Columbia32,7521.58×
Kansas31,6630.58×
Nevada25,2980.38×
New Hampshire20,9250.77×
Nebraska20,2640.59×
Maine19,5810.79×
Idaho18,6060.54×
Delaware15,9010.84×
Rhode Island14,4720.66×
New Mexico13,7010.4×
Montana12,7800.67×
Hawaii12,5900.42×
Vermont11,0040.91×
South Dakota9,2510.58×
North Dakota8,4810.6×
Alaska7,9590.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blue Ridge Mountains audience
BrandAffinityCategory
Dog breed2.2×Pets & Animals
Israel2.87×Travel & Leisure
Monmouth County, New Jersey11.99×Travel & Leisure
Bank account1.94×Business & Career
Jeep Wagoneer4.13×Cars & Mobility
Nebraska Cornhuskers football2.57×Sports
Jesse Plemons1.98×Movies & TV
Urban horticulture1.79×Home & Garden
Glossier2.34×Beauty & Wellness
Charlamagne Tha God3.9×Movies & TV
N1 road (South Africa)1.64×Travel & Leisure
Steampunk1.95×Fashion & Accessoires
Home staging2.01×Home & Garden
Gulshan Kumar20.97×Business & Career
Cleveland Clinic2.11×Health
Keith Stanfield2.4×Movies & TV
The Other Woman (2009 film)3.1×Movies & TV
Nipsey Hussle2.01×Music & Radio
Acoustic music1.57×Music & Radio
JamBase3.87×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blue Ridge Mountains audience
TraitClusterScore
Community OrientationOPEN1.46
DIY MentalityTHRILL1.39
TraditionCONSERVATISM1.26
PatriotismCONSERVATISM1.24
ExtroversionTHRILL1.21
Early Adopter MentalityPOWER1.21

Worldwide distribution

Worldwide audience distribution share by country for Blue Ridge Mountains
CountryShare
United States87.9%
United Kingdom3.9%
Canada1.8%

See Blue Ridge Mountains audiences in other countries

More Mountain audiences in United States

Frequently asked questions

How many fans does Blue Ridge Mountains have in United States?

Blue Ridge Mountains has an estimated audience of 6,902,225 people in United States, concentrated in Florida and Georgia.

What is the gender split and age of Blue Ridge Mountains fans?

59.4% of Blue Ridge Mountains fans are female, 40.6% are male, with an average age of 46.2 years.

Which brands do Blue Ridge Mountains fans like most?

Blue Ridge Mountains fans show strongest brand affinity for Dog breed (2.2×), Israel (2.87×), and Monmouth County, New Jersey (11.99×) over the country average.

Where do Blue Ridge Mountains fans live in United States?

Blue Ridge Mountains fans in United States are most concentrated in Florida (reach 828,018), Georgia (reach 684,965), and North Carolina (reach 674,938). These three regions account for the largest share of the active audience.

What other brands do Blue Ridge Mountains fans also like?

Beyond Blue Ridge Mountains itself, the audience over-indexes on Israel (2.87×), Monmouth County, New Jersey (11.99×), Bank account (1.94×), and Jeep Wagoneer (4.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blue Ridge Mountains. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.