Appalachian Mountains Audience in United States

Appalachian Mountains logo

Appalachian Mountains has an estimated audience of 10,716,019 people in United States. 54.6% are female, 45.4% are male, average age 45.1. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Kikar HaShabbat, Wok, headspace.

The average Appalachian Mountains fan in United States is 45.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Kikar HaShabbat, with strongest over-indexing on Goop (9.02× the country average). Demographically, the Appalachian Mountains audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Mountain

Demographics of Appalachian Mountains fans

Demographic split for Appalachian Mountains audience in United States
MetricValue
Female54.6%
Male45.4%
Average age45.1
Estimated audience size10,716,019

Audience persona

The typical Appalachian Mountains fan in United States is balanced, around 45.1 years old, with strong Patriotism tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Appalachian Mountains in United States
RegionReachAffinity
California992,5290.84×
Texas879,9270.96×
Florida622,0010.86×
New York574,1040.96×
Pennsylvania539,1171.49×
North Carolina416,0671.29×
Georgia406,9101.23×
Tennessee391,7151.82×
Ohio379,5361.15×
Virginia349,7891.34×
Illinois337,9680.95×
New Jersey247,3500.91×
Michigan242,7990.87×
Kentucky215,9071.61×
Indiana208,7241.07×
Arizona196,9790.9×
Massachusetts195,4020.93×
Maryland187,3731.02×
Washington185,7820.86×
Alabama170,1071.14×
South Carolina165,9541.03×
Colorado161,9290.96×
Missouri155,7280.9×
Wisconsin130,6100.81×
Minnesota128,0710.83×
West Virginia118,2892.37×
Oklahoma109,6920.92×
Louisiana105,9920.77×
Oregon100,7020.82×
Connecticut99,5920.93×
Utah92,1080.96×
Arkansas82,9490.94×
Kansas80,6010.95×
Nevada79,8970.77×
Mississippi76,8110.87×
Iowa76,5190.87×
Nebraska46,9380.87×
New Mexico45,9920.86×
New Hampshire45,6971.08×
Idaho44,9470.84×
Maine35,9660.94×
Hawaii29,5940.64×
Rhode Island28,3890.83×
Washington, District of Columbia27,3850.85×
Montana25,0090.84×
Delaware24,3520.82×
Vermont24,1661.28×
South Dakota20,6470.83×
North Dakota18,6440.85×
Alaska17,7550.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Appalachian Mountains audience
BrandAffinityCategory
Goop9.02×Internet & Social Media
Governor of Michigan11.41×Politics & Society
Kikar HaShabbat23.27×News
Wok9.26×Food & Beverages
headspace11.81×Health
Google Home7.44×Technology & Electronics
Cherish (group)12.35×Music & Radio
Urban Outfitters2.09×Shopping
Hibachi8.54×Food & Beverages
Grace Slick9.12×Music & Radio
Grinch4.12×Movies & TV
Vocal harmony4.57×Music & Radio
Israel2.05×Travel & Leisure
Fairy godmother6.27×Literature
Nationality1.78×Politics & Society
TV Fanatic8.49×Movies & TV
El Paso County, Colorado10.27×Travel & Leisure
Hipster7.65×Politics & Society
Nebraska Cornhuskers football2.78×Sports
No Escape (1994 film)8.47×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Appalachian Mountains audience
TraitClusterScore
PatriotismCONSERVATISM2.05
Community OrientationOPEN1.53
TraditionCONSERVATISM1.47
DIY MentalityTHRILL1.46
SpiritualityBALANCE1.32
IndividualismJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for Appalachian Mountains
CountryShare
United States83.0%
Canada3.3%
United Kingdom3.1%

See Appalachian Mountains audiences in other countries

More Mountain audiences in United States

Frequently asked questions

How many fans does Appalachian Mountains have in United States?

Appalachian Mountains has an estimated audience of 10,716,019 people in United States, concentrated in California and Texas.

What is the gender split and age of Appalachian Mountains fans?

54.6% of Appalachian Mountains fans are female, 45.4% are male, with an average age of 45.1 years.

Which brands do Appalachian Mountains fans like most?

Appalachian Mountains fans show strongest brand affinity for Goop (9.02×), Governor of Michigan (11.41×), and Kikar HaShabbat (23.27×) over the country average.

Where do Appalachian Mountains fans live in United States?

Appalachian Mountains fans in United States are most concentrated in California (reach 992,529), Texas (reach 879,927), and Florida (reach 622,001). These three regions account for the largest share of the active audience.

What other brands do Appalachian Mountains fans also like?

Beyond Appalachian Mountains itself, the audience over-indexes on Governor of Michigan (11.41×), Kikar HaShabbat (23.27×), Wok (9.26×), and headspace (11.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Appalachian Mountains. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.