Rascasse Audience Intelligence

Appalachian Mountains Audience in United States

A data profile of the people who buy, follow and care about Appalachian Mountains in United States — modelled from more than twelve digital signal sources. Appalachian Mountains has an estimated audience of 10,716,019 people in United States.

#2among Mountain in United States#201among POI in United States#296in Travel & Leisure

The average Appalachian Mountains fan in United States is 45.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Real property, Colorado Rockies, Hardware store, with strongest over-indexing on Real property (2.54× the country average).

Demographically, the Appalachian Mountains audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Appalachian Mountains fan in United States is balanced, around 45.1 years old, with strong Patriotism tendencies and a notable affinity for Real property.

Category: Travel & Leisure · Type: POI · Subtype: Mountain

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Appalachian Mountains profile in United States.

Audience size
10.7M
in United States
Gender
54.6%♀
45.4% male
Age
45.1
average years
Country rank
#3342
POI in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Appalachian Mountains fans

54.6% are female, 45.4% are male, average age 45.1.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for Appalachian Mountains audience in United States
MetricValue
Female54.6%
Male45.4%
Average age45.1
Estimated audience size10,716,019
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Appalachian Mountains audience in United States
Age bracketShare%
16-1911%
20-2913%
30-3917%
40-4924%
50+36%
Fig. 04

Worldwide distribution

83.0%

of the worldwide Appalachian Mountains audience comes from United States.

Worldwide audience distribution share by country for Appalachian Mountains
CountryShare
United States83.0%
Canada3.3%
United Kingdom3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Appalachian Mountains audience in United States is strongest.

Fig. 05

Top regions by affinity

Appalachian Mountains fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~100K2.28×
02Tennessee~400K1.72×
03Kentucky~200K1.56×
04Pennsylvania~500K1.43×
05Virginia~300K1.32×
06Georgia~400K1.26×
07North Carolina~400K1.25×
08Vermont~20K1.23×
09Alabama~200K1.14×
10Ohio~400K1.10×
11Indiana~200K1.07×
12New Hampshire~40K1.06×
13Texas~1M1.05×
14South Carolina~200K1.02×
15Maryland~200K1.01×
16North Dakota~20K0.98×
17Arkansas~90K0.97×
18Kansas~80K0.97×
19South Dakota~20K0.96×
20Utah~90K0.95×
21Oklahoma~100K0.94×
22Nebraska~50K0.94×
23Maine~40K0.94×
24Missouri~200K0.92×
25Idaho~50K0.91×
26Illinois~300K0.90×
27Colorado~200K0.90×
28Connecticut~100K0.90×
29Delaware~30K0.90×
30Alaska~20K0.90×
31New York~500K0.89×
32New Jersey~200K0.88×
33Massachusetts~200K0.88×
34Minnesota~100K0.88×
35Mississippi~80K0.88×
36New Mexico~50K0.88×
37Montana~30K0.88×
38Arizona~200K0.87×
39Iowa~80K0.86×
40Michigan~200K0.85×
41Wisconsin~100K0.84×
42California~1M0.83×
43Washington~200K0.83×
44Rhode Island~30K0.83×
45Louisiana~100K0.81×
46Oregon~100K0.80×
47Florida~600K0.79×
48Washington, District of Columbia~30K0.78×
49Nevada~80K0.77×
50Hawaii~30K0.72×
Fig. 06

Affinity by region

Affinity by region — Appalachian Mountains, United States
0.72×1.00×2.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Appalachian Mountains audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Appalachian Mountains audience
#·InterestCategoryAffinity×
01Colorado RockiesSports6.46×
02Appalachian TrailTravel & Leisure5.82×
03Berlin WallTravel & Leisure4.92×
04Jessica AlbaMovies & TV4.11×
05Web serverTechnology & Electronics2.95×
06Non-alcoholic beverageFood & Beverages2.88×
07Rail transportTravel & Leisure2.74×
08Fly fishingSports2.70×
09Real propertyHome & Garden2.54×
10Hardware storeHome & Garden2.44×
11PharmacyBusiness & Career2.01×
12Charitable organizationPolitics & Society1.88×
13Planet FitnessSports1.74×
14Nonprofit organizationPolitics & Society1.69×
15GeneticsKids & Family1.67×
16Subscription business modelShopping1.67×
17Bass guitarMusic & Radio1.67×
18TraditionPolitics & Society1.66×
19Fox News ChannelMovies & TV1.59×
20RadioTechnology & Electronics1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Appalachian Mountains audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Appalachian Mountains audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.59×
DIY MentalityTHRILL1.74×
Community OrientationOPEN1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Appalachian Mountains audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.48×
Luxury OrientationPREMIUM0.65×
Social Media UsageJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Appalachian Mountains have in United States?

Appalachian Mountains has an estimated audience of 10,716,019 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Appalachian Mountains fans?

54.6% of Appalachian Mountains fans are female, 45.4% are male, with an average age of 45.1 years.

03

Which brands do Appalachian Mountains fans like most?

Appalachian Mountains fans show strongest brand affinity for Real property (2.54×), Colorado Rockies (6.46×), and Hardware store (2.44×) over the country average.

04

Where do Appalachian Mountains fans live in United States?

Appalachian Mountains fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Appalachian Mountains fans also like?

Beyond Appalachian Mountains itself, the audience over-indexes on Colorado Rockies (6.46×), Hardware store (2.44×), Planet Fitness (1.74×), and Rail transport (2.74×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Appalachian Mountains. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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