Rascasse Audience Intelligence

Great Smoky Mountains Audience in United States

A data profile of the people who buy, follow and care about Great Smoky Mountains in United States — modelled from more than twelve digital signal sources. Great Smoky Mountains has an estimated audience of 7,780,911 people in United States.

#3among Mountain in United States#287among POI in United States#389in Travel & Leisure

The average Great Smoky Mountains fan in United States is 45.5 years old, more female, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, North Carolina, Florida.

Top brand affinities include FedEx, Mortgage loans, Renewable energy, with strongest over-indexing on FedEx (4.35× the country average).

Demographically, the Great Smoky Mountains audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Great Smoky Mountains fan in United States is more female, around 45.5 years old, with strong Family Orientation tendencies and a notable affinity for FedEx.

Category: Travel & Leisure · Type: POI · Subtype: Mountain

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Great Smoky Mountains profile in United States.

Audience size
7.8M
in United States
Gender
61.1%♀
38.9% male
Age
45.5
average years
Country rank
#4565
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Great Smoky Mountains fans

61.1% are female, 38.9% are male, average age 45.5.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for Great Smoky Mountains audience in United States
MetricValue
Female61.1%
Male38.9%
Average age45.5
Estimated audience size7,780,911
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Great Smoky Mountains audience in United States
Age bracketShare%
16-199%
20-2913%
30-3917%
40-4925%
50+36%
Fig. 04

Worldwide distribution

86.4%

of the worldwide Great Smoky Mountains audience comes from United States.

Worldwide audience distribution share by country for Great Smoky Mountains
CountryShare
United States86.4%
United Kingdom3.0%
Canada1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Great Smoky Mountains audience in United States is strongest.

Fig. 05

Top regions by affinity

Great Smoky Mountains fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~1M6.14×
02North Carolina~600K2.40×
03Georgia~400K1.51×
04South Carolina~200K1.42×
05Kentucky~100K1.33×
06Virginia~200K1.26×
07Indiana~200K1.17×
08Illinois~300K1.16×
09Wisconsin~100K1.15×
10West Virginia~40K1.13×
11Alabama~100K1.12×
12Washington, District of Columbia~30K1.12×
13Mississippi~70K1.11×
14Ohio~300K1.08×
15Missouri~100K1.07×
16Florida~500K1.03×
17Pennsylvania~300K1.03×
18Iowa~60K1.01×
19Arkansas~60K0.98×
20Maryland~100K0.96×
21South Dakota~20K0.91×
22New Jersey~200K0.90×
23Minnesota~100K0.90×
24Utah~60K0.90×
25Michigan~200K0.89×
26Kansas~50K0.87×
27Louisiana~90K0.86×
28Maine~20K0.86×
29Montana~20K0.86×
30Delaware~20K0.85×
31Massachusetts~100K0.82×
32Nebraska~30K0.82×
33Vermont~10K0.82×
34Texas~500K0.80×
35North Dakota~10K0.80×
36Oklahoma~70K0.79×
37Connecticut~60K0.79×
38New Hampshire~20K0.78×
39Alaska~10K0.71×
40New York~300K0.70×
41Rhode Island~20K0.69×
42Colorado~80K0.67×
43Idaho~20K0.63×
44New Mexico~20K0.57×
45Arizona~90K0.56×
46Washington~90K0.55×
47Oregon~50K0.55×
48Hawaii~20K0.55×
49California~400K0.51×
50Nevada~40K0.50×
Fig. 06

Affinity by region

Affinity by region — Great Smoky Mountains, United States
0.50×1.00×6.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Great Smoky Mountains audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Great Smoky Mountains audience
#·InterestCategoryAffinity×
01ExxonMobilCars & Mobility8.78×
02Weather forecastingHome & Garden4.72×
03FedExBusiness & Career4.35×
04Renewable energyBusiness & Career4.15×
05Sustainable energyHome & Garden3.89×
06QVCMovies & TV3.38×
07Solar energyHome & Garden3.27×
08Rail transportTravel & Leisure3.03×
09Mortgage loansBusiness & Career2.87×
10Hardware storeHome & Garden2.77×
11National parkTravel & Leisure2.73×
12Vehicle insuranceCars & Mobility2.68×
13PharmacyBusiness & Career2.40×
14PinterestInternet & Social Media1.91×
15SubwayFood & Beverages1.89×
16AirbnbTravel & Leisure1.87×
17Hobby LobbyHome & Garden1.84×
18Chick-fil-AFood & Beverages1.75×
19BarbecueFood & Beverages1.70×
20NatureHome & Garden1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Great Smoky Mountains audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Great Smoky Mountains audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.26×
PatriotismCONSERVATISM2.06×
Convenience OrientationPREMIUM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Great Smoky Mountains audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
Healthy LifestyleBALANCE0.82×
Pet OwnershipJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Great Smoky Mountains have in United States?

Great Smoky Mountains has an estimated audience of 7,780,911 people in United States, concentrated in Tennessee and North Carolina.

02

What is the gender split and age of Great Smoky Mountains fans?

61.1% of Great Smoky Mountains fans are female, 38.9% are male, with an average age of 45.5 years.

03

Which brands do Great Smoky Mountains fans like most?

Great Smoky Mountains fans show strongest brand affinity for FedEx (4.35×), Mortgage loans (2.87×), and Renewable energy (4.15×) over the country average.

04

Where do Great Smoky Mountains fans live in United States?

Great Smoky Mountains fans in United States are most concentrated in Tennessee (reach ~1M), North Carolina (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Great Smoky Mountains fans also like?

Beyond Great Smoky Mountains itself, the audience over-indexes on Mortgage loans (2.87×), Renewable energy (4.15×), Weather forecasting (4.72×), and Solar energy (3.27×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Great Smoky Mountains. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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