Great Smoky Mountains Audience in United States

Great Smoky Mountains logo

Great Smoky Mountains has an estimated audience of 7,780,911 people in United States. 61.1% are female, 38.9% are male, average age 45.5. Top regions: Tennessee, North Carolina, Florida. Top brand affinities: Israel, Urban Outfitters, Nebraska Cornhuskers football, Jeep Wagoneer, Jesse Plemons.

The average Great Smoky Mountains fan in United States is 45.5 years old, more female, and lives primarily in Tennessee. The audience is concentrated in Tennessee, North Carolina, Florida. Top brand affinities include Israel, Urban Outfitters, Nebraska Cornhuskers football, with strongest over-indexing on Israel (2.05× the country average). Demographically, the Great Smoky Mountains audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Mountain

Demographics of Great Smoky Mountains fans

Demographic split for Great Smoky Mountains audience in United States
MetricValue
Female61.1%
Male38.9%
Average age45.5
Estimated audience size7,780,911

Audience persona

The typical Great Smoky Mountains fan in United States is more female, around 45.5 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Great Smoky Mountains in United States
RegionReachAffinity
Tennessee817,3175.24×
North Carolina575,5282.46×
Florida566,4531.08×
Texas561,1130.84×
California466,6760.55×
Georgia392,3411.64×
New York344,1890.79×
Illinois307,5111.19×
Ohio274,4441.14×
Pennsylvania271,1321.03×
Virginia248,3531.31×
New Jersey190,6090.96×
Michigan177,2310.87×
Indiana164,9081.16×
South Carolina162,2941.39×
Massachusetts140,1060.91×
Maryland138,3421.03×
Missouri134,5021.07×
Wisconsin133,2691.14×
Kentucky132,3961.36×
Alabama120,0851.1×
Minnesota103,7500.93×
Arizona92,9970.59×
Louisiana88,0860.88×
Washington87,6870.56×
Colorado85,3700.7×
Mississippi72,5471.13×
Oklahoma66,5170.77×
Utah64,8620.93×
Connecticut64,4590.83×
Iowa64,2451×
Arkansas57,1890.89×
Kansas54,0070.88×
Oregon48,7050.55×
West Virginia37,2841.03×
Nevada33,5210.45×
Washington, District of Columbia30,1411.29×
Nebraska29,8910.77×
Maine24,1880.87×
New Hampshire23,3080.76×
Idaho19,4550.5×
Delaware18,5530.86×
Montana17,5040.81×
New Mexico15,9600.41×
Rhode Island15,3500.62×
South Dakota14,1270.79×
Hawaii12,5290.37×
North Dakota9,5990.6×
Vermont9,4480.69×
Wyoming9,3830.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Great Smoky Mountains audience
BrandAffinityCategory
Israel2.05×Travel & Leisure
Urban Outfitters1.55×Shopping
Nebraska Cornhuskers football2.53×Sports
Jeep Wagoneer3.64×Cars & Mobility
Jesse Plemons1.88×Movies & TV
Public speaking2.03×Politics & Society
Sinaloa1.71×Travel & Leisure
Meals on Wheels2.62×Food & Beverages
edureka13.99×Business & Career
Charlamagne Tha God3.61×Movies & TV
Kenosha, Wisconsin4.45×Travel & Leisure
Keith Stanfield2.36×Movies & TV
Home staging1.79×Home & Garden
Embroidery Library5.3×Home & Garden
Glossier1.78×Beauty & Wellness
Hocus Pocus1.57×Movies & TV
Diane Sawyer2.88×Movies & TV
Khaadi2.13×Fashion & Accessoires
The Other Woman (2009 film)2.69×Movies & TV
Cleveland Clinic1.76×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Great Smoky Mountains audience
TraitClusterScore
PatriotismCONSERVATISM1.46
Community OrientationOPEN1.39
Family OrientationCONSERVATISM1.34
TravellingTHRILL1.31
DIY MentalityTHRILL1.28
TraditionCONSERVATISM1.23

Worldwide distribution

Worldwide audience distribution share by country for Great Smoky Mountains
CountryShare
United States86.4%
United Kingdom3.0%
Canada1.6%

See Great Smoky Mountains audiences in other countries

More Mountain audiences in United States

Frequently asked questions

How many fans does Great Smoky Mountains have in United States?

Great Smoky Mountains has an estimated audience of 7,780,911 people in United States, concentrated in Tennessee and North Carolina.

What is the gender split and age of Great Smoky Mountains fans?

61.1% of Great Smoky Mountains fans are female, 38.9% are male, with an average age of 45.5 years.

Which brands do Great Smoky Mountains fans like most?

Great Smoky Mountains fans show strongest brand affinity for Israel (2.05×), Urban Outfitters (1.55×), and Nebraska Cornhuskers football (2.53×) over the country average.

Where do Great Smoky Mountains fans live in United States?

Great Smoky Mountains fans in United States are most concentrated in Tennessee (reach 817,317), North Carolina (reach 575,528), and Florida (reach 566,453). These three regions account for the largest share of the active audience.

What other brands do Great Smoky Mountains fans also like?

Beyond Great Smoky Mountains itself, the audience over-indexes on Urban Outfitters (1.55×), Nebraska Cornhuskers football (2.53×), Jeep Wagoneer (3.64×), and Jesse Plemons (1.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Great Smoky Mountains. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.