Alps Audience in United States

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Alps has an estimated audience of 3,127,969 people in United States. 55.2% are female, 44.8% are male, average age 39.0. Top regions: California, Texas, New York. Top brand affinities: Ski mountaineering, Italian language, Ski touring, Council of Europe, REI.

The average Alps fan in United States is 39.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Ski mountaineering, Italian language, Ski touring, with strongest over-indexing on Ski mountaineering (6.16× the country average). Demographically, the Alps audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Mountain

Demographics of Alps fans

Demographic split for Alps audience in United States
MetricValue
Female55.2%
Male44.8%
Average age39.0
Estimated audience size3,127,969

Audience persona

The typical Alps fan in United States is more female, around 39.0 years old, with strong Patriotism tendencies and a notable affinity for Ski mountaineering.

Top regions in United States

Top regions ranked by reach for Alps in United States
RegionReachAffinity
California350,6401.02×
Texas274,0891.02×
New York178,3671.02×
Florida171,9600.81×
Virginia124,0271.63×
Illinois103,3470.99×
Pennsylvania100,2680.95×
Georgia97,6061.01×
Ohio83,9490.87×
North Carolina81,5720.87×
Washington78,6991.25×
New Jersey77,7140.98×
Tennessee71,0371.13×
Michigan68,3580.84×
Missouri61,8321.23×
Massachusetts60,9740.99×
Colorado59,6841.21×
Arizona54,6590.86×
Indiana51,1040.89×
Maryland49,3620.92×
Wisconsin49,2241.05×
Minnesota45,4061.01×
Oregon41,1871.15×
Kentucky40,1171.02×
Utah39,2251.4×
South Carolina38,4440.82×
Louisiana35,3050.88×
Alabama31,8060.73×
Kansas30,9741.26×
Connecticut30,4760.97×
Oklahoma28,2330.81×
Nevada23,8140.79×
Iowa22,5330.87×
Arkansas21,4090.83×
Idaho18,3711.17×
Mississippi18,3480.71×
Nebraska16,2951.04×
West Virginia14,6191×
Hawaii13,8271.03×
Montana11,9971.38×
New Hampshire11,7970.96×
New Mexico11,7340.75×
Maine11,2651.01×
Washington, District of Columbia10,2741.09×
Rhode Island7,6150.76×
South Dakota7,5061.04×
Alaska7,3701.1×
North Dakota7,0561.1×
Vermont6,1921.13×
Delaware5,5840.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alps audience
BrandAffinityCategory
Ski mountaineering6.16×Sports
Italian language4.41×Politics & Society
Ski touring5.25×Sports
Council of Europe10.88×Politics & Society
REI1.65×Fashion & Accessoires
Travel Adventures1.69×Travel & Leisure
Ice climbing4.99×Sports
National park1.68×Travel & Leisure
Fox hunting1.84×Sports
Alpine skiing2.08×Sports
OUTDOOR ADVENTURE3.78×Games
Winter sport1.84×Sports
Electronic publishing1.52×News
Quotation1.75×Business & Career
Austria3.74×Travel & Leisure
Waterfowl2.27×Pets & Animals
Trophy hunting1.63×Sports
Turkey hunting1.62×Sports
Spirit Halloween1.6×Kids & Family
Hiking boot2.56×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alps audience
TraitClusterScore
PatriotismCONSERVATISM1.64
TravellingTHRILL1.62
Design AffinityPREMIUM1.58
SustainabilityBALANCE1.56
Risk AppetiteTHRILL1.47
Early Adopter MentalityPOWER1.36

Worldwide distribution

Worldwide audience distribution share by country for Alps
CountryShare
Italy23.1%
Germany11.0%
United States9.3%

See Alps audiences in other countries

More Mountain audiences in United States

Frequently asked questions

How many fans does Alps have in United States?

Alps has an estimated audience of 3,127,969 people in United States, concentrated in California and Texas.

What is the gender split and age of Alps fans?

55.2% of Alps fans are female, 44.8% are male, with an average age of 39.0 years.

Which brands do Alps fans like most?

Alps fans show strongest brand affinity for Ski mountaineering (6.16×), Italian language (4.41×), and Ski touring (5.25×) over the country average.

Where do Alps fans live in United States?

Alps fans in United States are most concentrated in California (reach 350,640), Texas (reach 274,089), and New York (reach 178,367). These three regions account for the largest share of the active audience.

What other brands do Alps fans also like?

Beyond Alps itself, the audience over-indexes on Italian language (4.41×), Ski touring (5.25×), Council of Europe (10.88×), and REI (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.