Winter sport Audience in United States

Winter sport has an estimated audience of 22,144,606 people in United States. 40.8% are female, 59.2% are male, average age 35.8. Top regions: California, New York, Colorado. Top brand affinities: Kia Sportage, Alpine skiing, Winter Olympic Games, Honda HR-V, Pre-school playgroup.

The average Winter sport fan in United States is 35.8 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Colorado. Top brand affinities include Kia Sportage, Alpine skiing, Winter Olympic Games, with strongest over-indexing on Kia Sportage (47.06× the country average). Demographically, the Winter sport audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Winter sport fans

Demographic split for Winter sport audience in United States
MetricValue
Female40.8%
Male59.2%
Average age35.8
Estimated audience size22,144,606

Audience persona

The typical Winter sport fan in United States is more male, around 35.8 years old, with strong Sports Activity tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Winter sport in United States
RegionReachAffinity
California1,806,9010.74×
New York1,282,9381.04×
Colorado1,088,6303.12×
Texas954,4400.5×
Florida877,7670.59×
Pennsylvania875,0231.17×
Ohio721,1541.06×
Illinois688,6830.93×
New Jersey600,7251.07×
Michigan595,4561.03×
Massachusetts594,5721.36×
North Carolina539,6860.81×
Virginia537,6321×
Maryland487,5521.28×
Washington486,7901.1×
Georgia478,2550.7×
Minnesota465,0851.47×
Wisconsin353,7031.06×
Indiana347,5140.86×
Arizona310,0980.69×
Missouri299,5520.84×
Oregon297,0761.17×
Utah287,5721.45×
Connecticut282,3931.27×
Tennessee280,2450.63×
South Carolina252,0960.76×
New Mexico216,5421.95×
Kentucky203,9630.73×
Alabama183,6070.59×
Kansas169,1630.97×
Oklahoma159,5800.65×
Nevada159,1240.74×
Iowa157,1400.86×
Louisiana139,9820.49×
Idaho121,8421.1×
New Hampshire113,5831.3×
Nebraska103,2780.93×
Maine97,0851.22×
Arkansas86,8860.48×
West Virginia86,6490.84×
Montana83,9441.37×
Mississippi76,3340.42×
Hawaii67,7510.71×
Rhode Island64,2400.91×
Vermont55,4781.43×
Washington, District of Columbia54,7080.82×
Delaware51,9160.85×
Alaska47,1651×
South Dakota42,2730.83×
Wyoming41,4191.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Winter sport audience
BrandAffinityCategory
Kia Sportage47.06×Cars & Mobility
Alpine skiing16.4×Sports
Winter Olympic Games24.4×Sports
Honda HR-V31.37×Cars & Mobility
Pre-school playgroup35.06×Kids & Family
Houston Astros8.19×Sports
Jeep Grand Cherokee8.82×Cars & Mobility
Livemusic3.77×Music & Radio
Los Angeles Dodgers4.9×Sports
Burton Snowboards15.33×Sports
Scooby-Doo3.4×Movies & TV
Superman1.58×Movies & TV
FIFA World Cup2.34×Sports
Do it yourself (DIY)1.88×Home & Garden
Lewis Hamilton6.74×Sports
Travel photography3.69×Technology & Electronics
Patagonia4.43×Fashion & Accessoires
Arc'teryx7.09×Fashion & Accessoires
Ice skating5.27×Sports
Ski resort3.67×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Winter sport audience
TraitClusterScore
Sports ActivityPOWER3.53
SustainabilityBALANCE2.97
Luxury OrientationPREMIUM1.97
LGBTQ+ IdentityOPEN1.79
Design AffinityPREMIUM1.77
Early Adopter MentalityPOWER1.68

Worldwide distribution

Worldwide audience distribution share by country for Winter sport
CountryShare
United States22.2%
Japan9.9%
Germany8.5%

See Winter sport audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Winter sport have in United States?

Winter sport has an estimated audience of 22,144,606 people in United States, concentrated in California and New York.

What is the gender split and age of Winter sport fans?

40.8% of Winter sport fans are female, 59.2% are male, with an average age of 35.8 years.

Which brands do Winter sport fans like most?

Winter sport fans show strongest brand affinity for Kia Sportage (47.06×), Alpine skiing (16.4×), and Winter Olympic Games (24.4×) over the country average.

Where do Winter sport fans live in United States?

Winter sport fans in United States are most concentrated in California (reach 1,806,901), New York (reach 1,282,938), and Colorado (reach 1,088,630). These three regions account for the largest share of the active audience.

What other brands do Winter sport fans also like?

Beyond Winter sport itself, the audience over-indexes on Alpine skiing (16.4×), Winter Olympic Games (24.4×), Honda HR-V (31.37×), and Pre-school playgroup (35.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Winter sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.