Rascasse Audience Intelligence

Winter sport Audience in United States

A data profile of the people who buy, follow and care about Winter sport in United States — modelled from more than twelve digital signal sources. Winter sport has an estimated audience of 22,144,606 people in United States.

#988among Topic in United States#100in Sports

The average Winter sport fan in United States is 35.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Winter Olympic Games, Alpine skiing, Extreme sport, with strongest over-indexing on Winter Olympic Games (23.19× the country average).

Demographically, the Winter sport audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Risk Appetite, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Winter sport fan in United States is more male, around 35.8 years old, with strong Risk Appetite tendencies and a notable affinity for Winter Olympic Games.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Winter sport profile in United States.

Audience size
22.1M
in United States
Gender
40.8%♀
59.2% male
Age
35.8
average years
Country rank
#1442
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Winter sport fans

40.8% are female, 59.2% are male, average age 35.8.

Fig. 02

Gender split

40.8%
Female
59.2%
Male
Demographic split for Winter sport audience in United States
MetricValue
Female40.8%
Male59.2%
Average age35.8
Estimated audience size22,144,606
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Winter sport audience in United States
Age bracketShare%
16-1928%
20-2921%
30-3919%
40-4917%
50+14%
Fig. 04

Worldwide distribution

22.2%

of the worldwide Winter sport audience comes from United States.

Worldwide audience distribution share by country for Winter sport
CountryShare
United States22.2%
Japan9.9%
Germany8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Winter sport audience in United States is strongest.

Fig. 05

Top regions by affinity

Winter sport fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~800K2.29×
02New Mexico~200K1.74×
03Minnesota~400K1.37×
04Vermont~50K1.34×
05Massachusetts~600K1.27×
06Utah~200K1.24×
07Maryland~500K1.23×
08New Hampshire~100K1.21×
09Pennsylvania~900K1.18×
10Maine~90K1.17×
11Connecticut~300K1.16×
12New Jersey~600K1.14×
13Montana~70K1.13×
14Oregon~300K1.10×
15Wisconsin~400K1.09×
16Idaho~100K1.07×
17Ohio~700K1.06×
18Alaska~50K1.06×
19Michigan~600K1.05×
20Washington~500K1.05×
21Virginia~600K1.03×
22Rhode Island~70K1.02×
23North Dakota~50K1.00×
24Nebraska~100K0.99×
25South Dakota~50K0.99×
26New York~1M0.98×
27Iowa~200K0.96×
28Delaware~60K0.96×
29Illinois~700K0.95×
30Indiana~400K0.95×
31Kansas~200K0.94×
32West Virginia~100K0.93×
33North Carolina~600K0.91×
34Washington, District of Columbia~60K0.91×
35Missouri~300K0.90×
36Kentucky~200K0.88×
37Hawaii~80K0.88×
38Nevada~200K0.85×
39Oklahoma~200K0.83×
40South Carolina~300K0.82×
41Alabama~200K0.80×
42California~2M0.77×
43Mississippi~100K0.77×
44Arkansas~100K0.76×
45Georgia~500K0.75×
46Arizona~300K0.72×
47Tennessee~300K0.70×
48Louisiana~200K0.68×
49Florida~900K0.59×
50Texas~1M0.57×
Fig. 06

Affinity by region

Affinity by region — Winter sport, United States
0.57×1.00×2.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Winter sport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Winter sport audience
#·InterestCategoryAffinity×
01Winter Olympic GamesSports23.19×
02Fischer (company)Sports17.49×
03Alpine skiingSports9.87×
04Burton SnowboardsSports9.80×
05FIS Alpine Ski World CupSports7.24×
06Extreme sportSports4.95×
07Ice skatingSports4.70×
08Ski resortTravel & Leisure4.22×
09GymnasticsSports4.12×
10SnowboardingSports3.65×
11PatagoniaFashion & Accessoires3.64×
12City BankBusiness & Career3.39×
13CrossFitSports2.55×
14Scooby-DooMovies & TV2.41×
15Track and fieldSports2.16×
16Mobile gameGames2.05×
17Trader Joe'sShopping1.70×
18Real estate brokerHome & Garden1.59×
19FIFA World CupSports1.58×
20Android (operating system)Technology & Electronics1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Winter sport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Winter sport audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.15×
Sports ActivityPOWER2.11×
SustainabilityBALANCE1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Winter sport audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.73×
Social Media UsageJOY0.79×
SpiritualityBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Winter sport have in United States?

Winter sport has an estimated audience of 22,144,606 people in United States, concentrated in California and New York.

02

What is the gender split and age of Winter sport fans?

40.8% of Winter sport fans are female, 59.2% are male, with an average age of 35.8 years.

03

Which brands do Winter sport fans like most?

Winter sport fans show strongest brand affinity for Winter Olympic Games (23.19×), Alpine skiing (9.87×), and Extreme sport (4.95×) over the country average.

04

Where do Winter sport fans live in United States?

Winter sport fans in United States are most concentrated in California (reach ~2M), New York (reach ~1M), and Texas (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Winter sport fans also like?

Beyond Winter sport itself, the audience over-indexes on Alpine skiing (9.87×), Extreme sport (4.95×), Gymnastics (4.12×), and Ski resort (4.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Winter sport audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Winter sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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