A data profile of the people who buy, follow and care about Alps in Italy — modelled from more than twelve digital signal sources. Alps has an estimated audience of 7,794,360 people in Italy.
The average Alps fan in Italy is 43.7 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Veneto, Trentino-Alto Adige/Südtirol.
Top brand affinities include Neato Robotics, with strongest over-indexing on Neato Robotics (1.53× the country average).
Demographically, the Alps audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Need for Security, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 20 regions tracked by Rascasse.
The typical Alps fan in Italy is balanced, around 43.7 years old, with strong Need for Security tendencies and a notable affinity for Neato Robotics.
The key figures that characterise the Alps profile in Italy.
52.9% are female, 47.1% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 43.7 |
| Estimated audience size | 7,794,360 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Alps audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 23.1% |
| Germany | 11.0% |
| United States | 9.3% |
Where the Alps audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~800K | 6.27× | |
| 02 | Veneto | ~1M | 1.65× | |
| 03 | Aosta Valley | ~30K | 1.28× | |
| 04 | Lombardy | ~1.5M | 0.97× | |
| 05 | Molise | ~40K | 0.96× | |
| 06 | Friuli-Venezia Giulia | ~100K | 0.95× | |
| 07 | Piedmont | ~500K | 0.93× | |
| 08 | Basilicata | ~70K | 0.93× | |
| 09 | Umbria | ~100K | 0.89× | |
| 10 | Abruzzo | ~100K | 0.87× | |
| 11 | Calabria | ~200K | 0.86× | |
| 12 | Liguria | ~200K | 0.83× | |
| 13 | Marche | ~200K | 0.83× | |
| 14 | Sardinia | ~200K | 0.82× | |
| 15 | Tuscany | ~400K | 0.80× | |
| 16 | Emilia-Romagna | ~500K | 0.74× | |
| 17 | Puglia | ~400K | 0.73× | |
| 18 | Lazio | ~700K | 0.71× | |
| 19 | Sicilia | ~500K | 0.71× | |
| 20 | Campania | ~600K | 0.66× |
The strongest cross-interests of the Alps audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Neato Robotics | Technology & Electronics | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.80× | |
| Price Sensitivity | PREMIUM | 0.74× | |
| Spirituality | BALANCE | 0.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.38× | |
| Community Orientation | OPEN | 0.46× | |
| Risk Appetite | THRILL | 0.46× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Alps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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