Alps Audience in Germany
Alps has an estimated audience of 3,704,333 people in Germany. 58.8% are female, 41.2% are male, average age 40.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Tyrol (state), Lindsey Vonn, Ski resort, Ski mountaineering, Backcountry skiing.
The average Alps fan in Germany is 40.0 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Tyrol (state), Lindsey Vonn, Ski resort, with strongest over-indexing on Tyrol (state) (2.54× the country average). Demographically, the Alps audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Sports Activity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Mountain
Demographics of Alps fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 40.0 |
| Estimated audience size | 3,704,333 |
Audience persona
The typical Alps fan in Germany is more female, around 40.0 years old, with strong Sports Activity tendencies and a notable affinity for Tyrol (state).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,197,782 | 2.01× |
| Nordrhein-Westfalen | 675,559 | 0.83× |
| Baden-Württemberg | 672,855 | 1.33× |
| Niedersachsen | 502,927 | 1.4× |
| Hessen | 396,656 | 1.41× |
| Berlin | 277,272 | 1.67× |
| Rheinland-Pfalz | 180,489 | 0.97× |
| Sachsen | 133,031 | 0.73× |
| Hamburg | 81,377 | 0.97× |
| Schleswig-Holstein | 80,019 | 0.6× |
| Brandenburg | 74,055 | 0.64× |
| Thüringen | 65,131 | 0.69× |
| Sachsen-Anhalt | 63,255 | 0.66× |
| Bremen | 32,373 | 1.02× |
| Mecklenburg-Vorpommern | 32,208 | 0.46× |
| Saarland | 27,167 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tyrol (state) | 2.54× | Travel & Leisure |
| Lindsey Vonn | 2.43× | Sports |
| Ski resort | 2.04× | Travel & Leisure |
| Ski mountaineering | 2.71× | Sports |
| Backcountry skiing | 2.32× | Sports |
| South Tyrol | 2.14× | Travel & Leisure |
| Hiking boot | 2.33× | Fashion & Accessoires |
| Austria | 1.51× | Travel & Leisure |
| Bayerischer Rundfunk | 1.75× | Movies & TV |
| Alto Adige (newspaper) | 2.66× | News |
| Google Flights | 1.6× | Travel & Leisure |
| FIS Alpine Ski World Cup | 2.82× | Sports |
| Mountain bike | 1.51× | Sports |
| Racing bicycle | 1.74× | Sports |
| Bicycle touring | 1.55× | Sports |
| Ski touring | 2.4× | Sports |
| Trentino-Alto Adige/Südtirol | 2.05× | Travel & Leisure |
| Laura Dahlmeier | 2.37× | Sports |
| Allgäu | 2.1× | Travel & Leisure |
| Cross-country cycling | 1.91× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.4 |
| Quality Awareness | PREMIUM | 1.4 |
| Sustainability | BALANCE | 1.26 |
| Healthy Lifestyle | BALANCE | 1.22 |
| Luxury Orientation | PREMIUM | 1.18 |
| Pet Ownership | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 23.1% |
| Germany | 11.0% |
| United States | 9.3% |
See Alps audiences in other countries
More Mountain audiences in Germany
- Eifel (1,078,660)
- Mont Blanc (994,404)
- Allgäu Alps (761,803)
- Mount Rushmore (695,943)
- Mont Ventoux (583,803)
Frequently asked questions
How many fans does Alps have in Germany?
Alps has an estimated audience of 3,704,333 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Alps fans?
58.8% of Alps fans are female, 41.2% are male, with an average age of 40.0 years.
Which brands do Alps fans like most?
Alps fans show strongest brand affinity for Tyrol (state) (2.54×), Lindsey Vonn (2.43×), and Ski resort (2.04×) over the country average.
Where do Alps fans live in Germany?
Alps fans in Germany are most concentrated in Bayern (reach 1,197,782), Nordrhein-Westfalen (reach 675,559), and Baden-Württemberg (reach 672,855). These three regions account for the largest share of the active audience.
What other brands do Alps fans also like?
Beyond Alps itself, the audience over-indexes on Lindsey Vonn (2.43×), Ski resort (2.04×), Ski mountaineering (2.71×), and Backcountry skiing (2.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Alps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.