Rascasse Audience Intelligence

Alps Audience in Germany

A data profile of the people who buy, follow and care about Alps in Germany — modelled from more than twelve digital signal sources. Alps has an estimated audience of 3,704,333 people in Germany.

#1among Mountain in Germany#85among POI in Germany#132in Travel & Leisure

The average Alps fan in Germany is 40.0 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Tyrol (state), Lindsey Vonn, Ski resort, with strongest over-indexing on Tyrol (state) (2.54× the country average).

Demographically, the Alps audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Tradition, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Alps fan in Germany is more female, around 40.0 years old, with strong Tradition tendencies and a notable affinity for Tyrol (state).

Category: Travel & Leisure · Type: POI · Subtype: Mountain

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alps profile in Germany.

Audience size
3.7M
in Germany
Gender
58.8%♀
41.2% male
Age
40.0
average years
Country rank
#1632
POI in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alps fans

58.8% are female, 41.2% are male, average age 40.0.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for Alps audience in Germany
MetricValue
Female58.8%
Male41.2%
Average age40.0
Estimated audience size3,704,333
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Alps audience in Germany
Age bracketShare%
16-1916%
20-2920%
30-3922%
40-4923%
50+20%
Fig. 04

Worldwide distribution

11.0%

of the worldwide Alps audience comes from Germany.

Worldwide audience distribution share by country for Alps
CountryShare
Italy23.1%
Germany11.0%
United States9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alps audience in Germany is strongest.

Fig. 05

Top regions by affinity

Alps fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~1M1.93×
02Berlin~200K1.49×
03Niedersachsen~500K1.33×
04Baden-Württemberg~700K1.29×
05Hessen~400K1.29×
06Rheinland-Pfalz~200K0.98×
07Hamburg~80K0.96×
08Bremen~30K0.96×
09Saarland~40K0.94×
10Thüringen~90K0.91×
11Brandenburg~100K0.88×
12Sachsen~200K0.87×
13Sachsen-Anhalt~80K0.87×
14Mecklenburg-Vorpommern~60K0.87×
15Nordrhein-Westfalen~700K0.85×
16Schleswig-Holstein~100K0.82×
Fig. 06

Affinity by region

Affinity by region — Alps, Germany
0.82×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alps audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alps audience
#·InterestCategoryAffinity×
01FIS Alpine Ski World CupSports2.82×
02Ski mountaineeringSports2.71×
03Alto Adige (newspaper)News2.66×
04Tyrol (state)Travel & Leisure2.54×
05Lindsey VonnSports2.43×
06Ski touringSports2.40×
07Laura DahlmeierSports2.37×
08Hiking bootFashion & Accessoires2.33×
09Backcountry skiingSports2.32×
10South TyrolTravel & Leisure2.14×
11Trentino-Alto Adige/SüdtirolTravel & Leisure2.05×
12Ski resortTravel & Leisure2.04×
13Franziska PreußSports1.86×
14Bayerischer RundfunkMovies & TV1.75×
15Racing bicycleSports1.74×
16Google FlightsTravel & Leisure1.60×
17Tour de FranceSports1.56×
18Bicycle touringSports1.55×
19AustriaTravel & Leisure1.51×
20Mountain bikeSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alps audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alps audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.27×
TravellingTHRILL1.13×
Risk AppetiteTHRILL1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alps audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.77×
IndulgenceJOY0.79×
Price SensitivityPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Alps have in Germany?

Alps has an estimated audience of 3,704,333 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Alps fans?

58.8% of Alps fans are female, 41.2% are male, with an average age of 40.0 years.

03

Which brands do Alps fans like most?

Alps fans show strongest brand affinity for Tyrol (state) (2.54×), Lindsey Vonn (2.43×), and Ski resort (2.04×) over the country average.

04

Where do Alps fans live in Germany?

Alps fans in Germany are most concentrated in Bayern (reach ~1M), Nordrhein-Westfalen (reach ~700K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Alps fans also like?

Beyond Alps itself, the audience over-indexes on Lindsey Vonn (2.43×), Ski resort (2.04×), Ski mountaineering (2.71×), and Backcountry skiing (2.32×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mountain audiences in Germany

See Alps audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Alps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →