Rascasse Audience Intelligence

Allgäu Alps Audience in Germany

A data profile of the people who buy, follow and care about Allgäu Alps in Germany — modelled from more than twelve digital signal sources. Allgäu Alps has an estimated audience of 761,803 people in Germany.

#4among Mountain in Germany#650among POI in Germany#660in Travel & Leisure

The average Allgäu Alps fan in Germany is 46.6 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Allgäu, Tyrol (state), Head (company), with strongest over-indexing on Allgäu (13.66× the country average).

Demographically, the Allgäu Alps audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Allgäu Alps fan in Germany is more female, around 46.6 years old, with strong Indulgence tendencies and a notable affinity for Allgäu.

Category: Travel & Leisure · Type: POI · Subtype: Mountain

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Allgäu Alps profile in Germany.

Audience size
762K
in Germany
Gender
58.1%♀
41.9% male
Age
46.6
average years
Country rank
#8250
POI in Germany
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Allgäu Alps fans

58.1% are female, 41.9% are male, average age 46.6.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for Allgäu Alps audience in Germany
MetricValue
Female58.1%
Male41.9%
Average age46.6
Estimated audience size761,803
Fig. 03

Age distribution

Ø 46.6
average years
Age distribution of the Allgäu Alps audience in Germany
Age bracketShare%
16-196%
20-2911%
30-3918%
40-4928%
50+36%
Fig. 04

Worldwide distribution

71.3%

of the worldwide Allgäu Alps audience comes from Germany.

Worldwide audience distribution share by country for Allgäu Alps
CountryShare
Germany71.3%
Austria7.0%
Switzerland5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Allgäu Alps audience in Germany is strongest.

Fig. 05

Top regions by affinity

Allgäu Alps fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~400K2.92×
02Baden-Württemberg~200K2.22×
03Rheinland-Pfalz~40K1.12×
04Hessen~60K1.03×
05Saarland~9K1.01×
06Thüringen~20K0.97×
07Sachsen~40K0.96×
08Bremen~6K0.91×
09Nordrhein-Westfalen~100K0.84×
10Sachsen-Anhalt~20K0.83×
11Brandenburg~20K0.79×
12Mecklenburg-Vorpommern~10K0.78×
13Berlin~30K0.77×
14Niedersachsen~60K0.76×
15Hamburg~10K0.75×
16Schleswig-Holstein~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Allgäu Alps, Germany
0.72×1.00×2.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Allgäu Alps audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Allgäu Alps audience
#·InterestCategoryAffinity×
01AllgäuTravel & Leisure13.66×
02Helmfried von LüttichauMovies & TV13.55×
03Bavarian AlpsTravel & Leisure13.55×
04DolomitenTravel & Leisure11.55×
05Head (company)Sports11.46×
06DolomitesTravel & Leisure6.19×
07Tyrol (state)Travel & Leisure6.14×
08Ski mountaineeringSports4.33×
09Lindsey VonnSports4.21×
10Backcountry skiingSports4.15×
11HolidayCheckTravel & Leisure3.60×
12Alpine skiingSports3.45×
13Ski resortTravel & Leisure3.33×
14Top-level domainTechnology & Electronics2.55×
15FoodFood & Beverages1.89×
16Lieferando.deFood & Beverages1.87×
17MoviesMovies & TV1.77×
18AirbnbTravel & Leisure1.77×
19Arts and musicArts & Culture1.74×
20Consumer electronicsTechnology & Electronics1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Allgäu Alps audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Allgäu Alps audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.63×
Design AffinityPREMIUM1.57×
TravellingTHRILL1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Allgäu Alps audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.74×
Early Adopter MentalityPOWER0.76×
Social Media UsageJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Allgäu Alps have in Germany?

Allgäu Alps has an estimated audience of 761,803 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Allgäu Alps fans?

58.1% of Allgäu Alps fans are female, 41.9% are male, with an average age of 46.6 years.

03

Which brands do Allgäu Alps fans like most?

Allgäu Alps fans show strongest brand affinity for Allgäu (13.66×), Tyrol (state) (6.14×), and Head (company) (11.46×) over the country average.

04

Where do Allgäu Alps fans live in Germany?

Allgäu Alps fans in Germany are most concentrated in Bayern (reach ~400K), Baden-Württemberg (reach ~200K), and Nordrhein-Westfalen (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Allgäu Alps fans also like?

Beyond Allgäu Alps itself, the audience over-indexes on Tyrol (state) (6.14×), Head (company) (11.46×), Helmfried von Lüttichau (13.55×), and Food (1.89×) compared to the Germany average.

Appendix

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See Allgäu Alps audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Allgäu Alps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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