Allgäu Alps Audience in Germany
Allgäu Alps has an estimated audience of 761,803 people in Germany. 58.1% are female, 41.9% are male, average age 46.6. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Allgäu, Tyrol (state), Head (company), Food, Arts and music.
The average Allgäu Alps fan in Germany is 46.6 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Allgäu, Tyrol (state), Head (company), with strongest over-indexing on Allgäu (13.66× the country average). Demographically, the Allgäu Alps audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Mountain
Demographics of Allgäu Alps fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 46.6 |
| Estimated audience size | 761,803 |
Audience persona
The typical Allgäu Alps fan in Germany is more female, around 46.6 years old, with strong Quality Awareness tendencies and a notable affinity for Allgäu.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 383,048 | 3.13× |
| Baden-Württemberg | 250,324 | 2.41× |
| Nordrhein-Westfalen | 138,753 | 0.83× |
| Hessen | 61,345 | 1.06× |
| Niedersachsen | 55,254 | 0.75× |
| Rheinland-Pfalz | 43,831 | 1.15× |
| Sachsen | 36,166 | 0.97× |
| Berlin | 23,627 | 0.69× |
| Thüringen | 16,104 | 0.83× |
| Schleswig-Holstein | 14,627 | 0.53× |
| Brandenburg | 14,349 | 0.61× |
| Sachsen-Anhalt | 12,322 | 0.62× |
| Hamburg | 9,966 | 0.58× |
| Saarland | 8,564 | 0.92× |
| Mecklenburg-Vorpommern | 6,530 | 0.45× |
| Bremen | 3,118 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Allgäu | 13.66× | Travel & Leisure |
| Tyrol (state) | 6.14× | Travel & Leisure |
| Head (company) | 11.46× | Sports |
| Food | 1.89× | Food & Beverages |
| Arts and music | 1.74× | Arts & Culture |
| Movies | 1.77× | Movies & TV |
| Alpine skiing | 3.45× | Sports |
| Lindsey Vonn | 4.21× | Sports |
| Bavarian Alps | 13.55× | Travel & Leisure |
| Consumer electronics | 1.53× | Technology & Electronics |
| HolidayCheck | 3.6× | Travel & Leisure |
| Dolomites | 6.19× | Travel & Leisure |
| Backcountry skiing | 4.15× | Sports |
| Ski resort | 3.33× | Travel & Leisure |
| Ski mountaineering | 4.33× | Sports |
| Dolomiten | 11.55× | Travel & Leisure |
| Lieferando.de | 1.87× | Food & Beverages |
| Top-level domain | 2.55× | Technology & Electronics |
| Wetter.com | 1.81× | Home & Garden |
| Airbnb | 1.77× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.35 |
| Design Affinity | PREMIUM | 2.15 |
| Sustainability | BALANCE | 2.07 |
| Sports Activity | POWER | 1.76 |
| Tradition | CONSERVATISM | 1.73 |
| Indulgence | JOY | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 71.2% |
| Austria | 7.0% |
| Switzerland | 5.2% |
See Allgäu Alps audiences in other countries
More Mountain audiences in Germany
- Alps (3,704,333)
- Eifel (1,078,660)
- Mont Blanc (994,404)
- Mount Rushmore (695,943)
- Mont Ventoux (583,803)
Frequently asked questions
How many fans does Allgäu Alps have in Germany?
Allgäu Alps has an estimated audience of 761,803 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Allgäu Alps fans?
58.1% of Allgäu Alps fans are female, 41.9% are male, with an average age of 46.6 years.
Which brands do Allgäu Alps fans like most?
Allgäu Alps fans show strongest brand affinity for Allgäu (13.66×), Tyrol (state) (6.14×), and Head (company) (11.46×) over the country average.
Where do Allgäu Alps fans live in Germany?
Allgäu Alps fans in Germany are most concentrated in Bayern (reach 383,048), Baden-Württemberg (reach 250,324), and Nordrhein-Westfalen (reach 138,753). These three regions account for the largest share of the active audience.
What other brands do Allgäu Alps fans also like?
Beyond Allgäu Alps itself, the audience over-indexes on Tyrol (state) (6.14×), Head (company) (11.46×), Food (1.89×), and Arts and music (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Allgäu Alps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.