Dolomiten Audience in Germany
Dolomiten has an estimated audience of 443,273 people in Germany. 48.4% are female, 51.6% are male, average age 45.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Phoenix Reisen, Allgäu, Mila Kunis, Real property, South Tyrol.
The average Dolomiten fan in Germany is 45.2 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Phoenix Reisen, Allgäu, Mila Kunis, with strongest over-indexing on Phoenix Reisen (13.29× the country average). Demographically, the Dolomiten audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Dolomiten fans
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 45.2 |
| Estimated audience size | 443,273 |
Audience persona
The typical Dolomiten fan in Germany is balanced, around 45.2 years old, with strong Design Affinity tendencies and a notable affinity for Phoenix Reisen.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 113,184 | 1.59× |
| Nordrhein-Westfalen | 104,148 | 1.07× |
| Baden-Württemberg | 93,761 | 1.55× |
| Niedersachsen | 39,927 | 0.93× |
| Hessen | 37,645 | 1.11× |
| Sachsen | 26,123 | 1.2× |
| Rheinland-Pfalz | 24,012 | 1.08× |
| Berlin | 18,157 | 0.92× |
| Thüringen | 11,799 | 1.04× |
| Brandenburg | 10,950 | 0.8× |
| Hamburg | 9,553 | 0.95× |
| Sachsen-Anhalt | 9,048 | 0.79× |
| Schleswig-Holstein | 8,748 | 0.55× |
| Mecklenburg-Vorpommern | 6,553 | 0.77× |
| Saarland | 5,046 | 0.93× |
| Bremen | 2,704 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Phoenix Reisen | 13.29× | Travel & Leisure |
| Allgäu | 8.44× | Travel & Leisure |
| Mila Kunis | 11.53× | Movies & TV |
| Real property | 6.16× | Home & Garden |
| South Tyrol | 5.26× | Travel & Leisure |
| Markus Lanz | 3.98× | Movies & TV |
| Western Union | 4.55× | Business & Career |
| Andy Samberg | 13.83× | Movies & TV |
| Ischgl | 13.2× | Travel & Leisure |
| Secret Escapes | 6.09× | Travel & Leisure |
| Allgäu Alps | 11.38× | Travel & Leisure |
| Tagesschau | 1.98× | Movies & TV |
| Hot tub | 6.33× | Home & Garden |
| Pets | 1.71× | Pets & Animals |
| Alpine skiing | 3.12× | Sports |
| Zillertal | 9.95× | Travel & Leisure |
| Kevin James | 8.32× | Movies & TV |
| Automobiles | 1.76× | Cars & Mobility |
| Obi (store) | 1.79× | Shopping |
| Sauna | 3.23× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.45 |
| Quality Awareness | PREMIUM | 1.82 |
| Travelling | THRILL | 1.75 |
| Indulgence | JOY | 1.72 |
| Sports Activity | POWER | 1.63 |
| Tradition | CONSERVATISM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 54.1% |
| Germany | 20.1% |
| Austria | 4.3% |
See Dolomiten audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Dolomiten have in Germany?
Dolomiten has an estimated audience of 443,273 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Dolomiten fans?
48.4% of Dolomiten fans are female, 51.6% are male, with an average age of 45.2 years.
Which brands do Dolomiten fans like most?
Dolomiten fans show strongest brand affinity for Phoenix Reisen (13.29×), Allgäu (8.44×), and Mila Kunis (11.53×) over the country average.
Where do Dolomiten fans live in Germany?
Dolomiten fans in Germany are most concentrated in Bayern (reach 113,184), Nordrhein-Westfalen (reach 104,148), and Baden-Württemberg (reach 93,761). These three regions account for the largest share of the active audience.
What other brands do Dolomiten fans also like?
Beyond Dolomiten itself, the audience over-indexes on Allgäu (8.44×), Mila Kunis (11.53×), Real property (6.16×), and South Tyrol (5.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dolomiten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.