South Tyrol Audience in Germany
South Tyrol has an estimated audience of 4,165,638 people in Germany. 54.6% are female, 45.4% are male, average age 43.2. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Trentino-Alto Adige/Südtirol, Alto Adige (newspaper), Food, Tyrol (state), Deutsch lernen.
The average South Tyrol fan in Germany is 43.2 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Trentino-Alto Adige/Südtirol, Alto Adige (newspaper), Food, with strongest over-indexing on Trentino-Alto Adige/Südtirol (6.67× the country average). Demographically, the South Tyrol audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Design Affinity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of South Tyrol fans
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 43.2 |
| Estimated audience size | 4,165,638 |
Audience persona
The typical South Tyrol fan in Germany is balanced, around 43.2 years old, with strong Design Affinity tendencies and a notable affinity for Trentino-Alto Adige/Südtirol.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,436,703 | 2.15× |
| Baden-Württemberg | 730,152 | 1.28× |
| Nordrhein-Westfalen | 723,445 | 0.79× |
| Hessen | 517,666 | 1.63× |
| Berlin | 495,101 | 2.66× |
| Niedersachsen | 230,212 | 0.57× |
| Rheinland-Pfalz | 167,504 | 0.8× |
| Sachsen | 143,149 | 0.7× |
| Hamburg | 102,832 | 1.09× |
| Schleswig-Holstein | 87,101 | 0.58× |
| Brandenburg | 81,136 | 0.63× |
| Thüringen | 64,384 | 0.61× |
| Sachsen-Anhalt | 53,150 | 0.49× |
| Saarland | 35,535 | 0.69× |
| Mecklenburg-Vorpommern | 32,997 | 0.41× |
| Bremen | 32,190 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Trentino-Alto Adige/Südtirol | 6.67× | Travel & Leisure |
| Alto Adige (newspaper) | 7.73× | News |
| Food | 1.82× | Food & Beverages |
| Tyrol (state) | 2.96× | Travel & Leisure |
| Deutsch lernen | 4.3× | Business & Career |
| Technology | 1.58× | Technology & Electronics |
| Dolomites | 4.83× | Travel & Leisure |
| Wetter.com | 1.62× | Home & Garden |
| Lindsey Vonn | 2.67× | Sports |
| Training | 1.58× | Sports |
| Florian Silbereisen | 2.18× | Music & Radio |
| Helene Fischer | 1.65× | Music & Radio |
| Südtirol / Alto Adige / South Tyrol | 12.31× | Travel & Leisure |
| FRITZ!Box | 1.68× | Technology & Electronics |
| Resort | 1.7× | Travel & Leisure |
| Italy | 1.51× | Travel & Leisure |
| Schlager music | 1.69× | Music & Radio |
| Language education | 3.05× | Business & Career |
| RVs | 1.53× | Cars & Mobility |
| Alps | 2.53× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.5 |
| Tradition | CONSERVATISM | 1.41 |
| Sports Activity | POWER | 1.38 |
| Quality Awareness | PREMIUM | 1.31 |
| Healthy Lifestyle | BALANCE | 1.26 |
| Travelling | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 49.9% |
| Germany | 11.3% |
| United States | 5.4% |
See South Tyrol audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does South Tyrol have in Germany?
South Tyrol has an estimated audience of 4,165,638 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of South Tyrol fans?
54.6% of South Tyrol fans are female, 45.4% are male, with an average age of 43.2 years.
Which brands do South Tyrol fans like most?
South Tyrol fans show strongest brand affinity for Trentino-Alto Adige/Südtirol (6.67×), Alto Adige (newspaper) (7.73×), and Food (1.82×) over the country average.
Where do South Tyrol fans live in Germany?
South Tyrol fans in Germany are most concentrated in Bayern (reach 1,436,703), Baden-Württemberg (reach 730,152), and Nordrhein-Westfalen (reach 723,445). These three regions account for the largest share of the active audience.
What other brands do South Tyrol fans also like?
Beyond South Tyrol itself, the audience over-indexes on Alto Adige (newspaper) (7.73×), Food (1.82×), Tyrol (state) (2.96×), and Deutsch lernen (4.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for South Tyrol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.