Dolomites Audience in Germany
Dolomites has an estimated audience of 1,752,153 people in Germany. 53.0% are female, 47.0% are male, average age 43.2. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Mountain resort, Food, South Tyrol, Verona, Airbnb.
The average Dolomites fan in Germany is 43.2 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Mountain resort, Food, South Tyrol, with strongest over-indexing on Mountain resort (7.48× the country average). Demographically, the Dolomites audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Design Affinity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Dolomites fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 43.2 |
| Estimated audience size | 1,752,153 |
Audience persona
The typical Dolomites fan in Germany is balanced, around 43.2 years old, with strong Design Affinity tendencies and a notable affinity for Mountain resort.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 556,051 | 1.97× |
| Baden-Württemberg | 360,673 | 1.51× |
| Nordrhein-Westfalen | 339,428 | 0.89× |
| Hessen | 193,838 | 1.45× |
| Berlin | 157,762 | 2.01× |
| Niedersachsen | 113,964 | 0.67× |
| Rheinland-Pfalz | 100,861 | 1.15× |
| Sachsen | 63,324 | 0.74× |
| Hamburg | 45,226 | 1.14× |
| Schleswig-Holstein | 38,274 | 0.61× |
| Brandenburg | 35,921 | 0.66× |
| Thüringen | 27,696 | 0.62× |
| Sachsen-Anhalt | 22,994 | 0.51× |
| Saarland | 16,816 | 0.78× |
| Mecklenburg-Vorpommern | 14,372 | 0.43× |
| Bremen | 12,904 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mountain resort | 7.48× | Travel & Leisure |
| Food | 1.74× | Food & Beverages |
| South Tyrol | 3.96× | Travel & Leisure |
| Verona | 7.77× | Travel & Leisure |
| Airbnb | 2.02× | Travel & Leisure |
| ImmoScout24 | 2.03× | Home & Garden |
| Winter sport | 2.56× | Sports |
| Secret Escapes | 4.44× | Travel & Leisure |
| Lake Garda | 7.91× | Travel & Leisure |
| HolidayCheck | 2.95× | Travel & Leisure |
| Fachhochschule | 5.33× | Business & Career |
| Trentino-Alto Adige/Südtirol | 3.96× | Travel & Leisure |
| OUTDOOR ADVENTURE | 3.86× | Games |
| Alpine skiing | 2.27× | Sports |
| Lindsey Vonn | 2.73× | Sports |
| FIS Alpine Ski World Cup | 4.85× | Sports |
| Kronplatz | 15.16× | Travel & Leisure |
| Immowelt | 1.97× | Home & Garden |
| Milan | 3.1× | Travel & Leisure |
| Ski mountaineering | 3.24× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.07 |
| Sports Activity | POWER | 1.74 |
| Travelling | THRILL | 1.51 |
| Sustainability | BALANCE | 1.43 |
| Luxury Orientation | PREMIUM | 1.36 |
| Indulgence | JOY | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 52.6% |
| Germany | 10.6% |
| United States | 3.9% |
See Dolomites audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Dolomites have in Germany?
Dolomites has an estimated audience of 1,752,153 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Dolomites fans?
53.0% of Dolomites fans are female, 47.0% are male, with an average age of 43.2 years.
Which brands do Dolomites fans like most?
Dolomites fans show strongest brand affinity for Mountain resort (7.48×), Food (1.74×), and South Tyrol (3.96×) over the country average.
Where do Dolomites fans live in Germany?
Dolomites fans in Germany are most concentrated in Bayern (reach 556,051), Baden-Württemberg (reach 360,673), and Nordrhein-Westfalen (reach 339,428). These three regions account for the largest share of the active audience.
What other brands do Dolomites fans also like?
Beyond Dolomites itself, the audience over-indexes on Food (1.74×), South Tyrol (3.96×), Verona (7.77×), and Airbnb (2.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dolomites. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.