Dolomites Audience in Germany
A data profile of the people who buy, follow and care about Dolomites in Germany — modelled from more than twelve digital signal sources. Dolomites has an estimated audience of 1,752,153 people in Germany.
The average Dolomites fan in Germany is 43.2 years old, balanced, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Mountain resort, Food, South Tyrol, with strongest over-indexing on Mountain resort (7.48× the country average).
Demographically, the Dolomites audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Travelling, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Dolomites fan in Germany is balanced, around 43.2 years old, with strong Travelling tendencies and a notable affinity for Mountain resort.
At a glance
The key figures that characterise the Dolomites profile in Germany.
Search interest · 12-month trend
Demographics of Dolomites fans
53.0% are female, 47.0% are male, average age 43.2.
Gender split
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 43.2 |
| Estimated audience size | 1,752,153 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 26% |
Worldwide distribution
of the worldwide Dolomites audience comes from Germany.
| Country | Share |
|---|---|
| Italy | 52.5% |
| Germany | 10.6% |
| United States | 3.9% |
Geography
Where the Dolomites audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~100K | 1.90× | |
| 02 | Bayern | ~500K | 1.83× | |
| 03 | Hessen | ~200K | 1.37× | |
| 04 | Baden-Württemberg | ~300K | 1.36× | |
| 05 | Rheinland-Pfalz | ~100K | 1.17× | |
| 06 | Hamburg | ~40K | 1.11× | |
| 07 | Bremen | ~10K | 0.98× | |
| 08 | Nordrhein-Westfalen | ~300K | 0.89× | |
| 09 | Saarland | ~20K | 0.88× | |
| 10 | Brandenburg | ~40K | 0.80× | |
| 11 | Sachsen | ~70K | 0.79× | |
| 12 | Thüringen | ~30K | 0.76× | |
| 13 | Sachsen-Anhalt | ~30K | 0.72× | |
| 14 | Niedersachsen | ~100K | 0.70× | |
| 15 | Schleswig-Holstein | ~40K | 0.70× | |
| 16 | Mecklenburg-Vorpommern | ~20K | 0.70× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Dolomites audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kronplatz | Travel & Leisure | 15.16× | ||
| 02 | Lake Garda | Travel & Leisure | 7.91× | ||
| 03 | Verona | Travel & Leisure | 7.77× | ||
| 04 | Mountain resort | Travel & Leisure | 7.48× | ||
| 05 | Fachhochschule | Business & Career | 5.33× | ||
| 06 | FIS Alpine Ski World Cup | Sports | 4.85× | ||
| 07 | Secret Escapes | Travel & Leisure | 4.44× | ||
| 08 | South Tyrol | Travel & Leisure | 3.96× | ||
| 09 | Trentino-Alto Adige/Südtirol | Travel & Leisure | 3.96× | ||
| 10 | OUTDOOR ADVENTURE | Games | 3.86× | ||
| 11 | Ski mountaineering | Sports | 3.24× | ||
| 12 | Milan | Travel & Leisure | 3.10× | ||
| 13 | HolidayCheck | Travel & Leisure | 2.95× | ||
| 14 | Lindsey Vonn | Sports | 2.73× | ||
| 15 | Winter sport | Sports | 2.56× | ||
| 16 | Alpine skiing | Sports | 2.27× | ||
| 17 | ImmoScout24 | Home & Garden | 2.03× | ||
| 18 | Airbnb | Travel & Leisure | 2.02× | ||
| 19 | Immowelt | Home & Garden | 1.97× | ||
| 20 | Food | Food & Beverages | 1.74× |
Personality of the Dolomites audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.49× | |
| Design Affinity | PREMIUM | 1.47× | |
| Tradition | CONSERVATISM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.81× | |
| Social Media Usage | JOY | 0.87× | |
| Patriotism | CONSERVATISM | 0.89× |
Frequently asked questions
How many fans does Dolomites have in Germany?
Dolomites has an estimated audience of 1,752,153 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Dolomites fans?
53.0% of Dolomites fans are female, 47.0% are male, with an average age of 43.2 years.
Which brands do Dolomites fans like most?
Dolomites fans show strongest brand affinity for Mountain resort (7.48×), Food (1.74×), and South Tyrol (3.96×) over the country average.
Where do Dolomites fans live in Germany?
Dolomites fans in Germany are most concentrated in Bayern (reach ~500K), Nordrhein-Westfalen (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Dolomites fans also like?
Beyond Dolomites itself, the audience over-indexes on Food (1.74×), South Tyrol (3.96×), Verona (7.77×), and Airbnb (2.02×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dolomites. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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