A data profile of the people who buy, follow and care about Verona in Germany — modelled from more than twelve digital signal sources. Verona has an estimated audience of 1,043,187 people in Germany.
The average Verona fan in Germany is 43.9 years old, balanced, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Davos, Nature, Dolomites, with strongest over-indexing on Davos (32.04× the country average).
Demographically, the Verona audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Verona fan in Germany is balanced, around 43.9 years old, with strong Quality Awareness tendencies and a notable affinity for Davos.
The key figures that characterise the Verona profile in Germany.
54.6% are female, 45.4% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 43.9 |
| Estimated audience size | 1,043,187 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 29% |
of the worldwide Verona audience comes from Germany.
| Country | Share |
|---|---|
| Italy | 43.6% |
| United States | 6.6% |
| Germany | 6.6% |
Where the Verona audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~300K | 1.94× | |
| 02 | Baden-Württemberg | ~200K | 1.32× | |
| 03 | Hessen | ~100K | 1.23× | |
| 04 | Berlin | ~50K | 1.15× | |
| 05 | Hamburg | ~20K | 1.06× | |
| 06 | Nordrhein-Westfalen | ~200K | 1.02× | |
| 07 | Sachsen | ~50K | 0.97× | |
| 08 | Rheinland-Pfalz | ~50K | 0.94× | |
| 09 | Thüringen | ~20K | 0.89× | |
| 10 | Niedersachsen | ~90K | 0.85× | |
| 11 | Brandenburg | ~30K | 0.83× | |
| 12 | Schleswig-Holstein | ~30K | 0.82× | |
| 13 | Bremen | ~7K | 0.82× | |
| 14 | Saarland | ~10K | 0.78× | |
| 15 | Sachsen-Anhalt | ~20K | 0.75× | |
| 16 | Mecklenburg-Vorpommern | ~10K | 0.69× |
The strongest cross-interests of the Verona audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Davos | Travel & Leisure | 32.04× | ||
| 02 | Laura Pausini | Music & Radio | 18.00× | ||
| 03 | Dolomites | Travel & Leisure | 7.77× | ||
| 04 | Voting | Politics & Society | 6.68× | ||
| 05 | Adventure park | Kids & Family | 6.39× | ||
| 06 | TUI | Travel & Leisure | 3.86× | ||
| 07 | Ligue 1 | Sports | 3.82× | ||
| 08 | Lodging | Travel & Leisure | 3.38× | ||
| 09 | Political science | Business & Career | 2.99× | ||
| 10 | Nature | Home & Garden | 2.61× | ||
| 11 | Hugendubel | Shopping | 2.55× | ||
| 12 | Vacations | Travel & Leisure | 2.33× | ||
| 13 | Focus | News | 2.30× | ||
| 14 | Family | Kids & Family | 2.19× | ||
| 15 | Stuttgart | Travel & Leisure | 2.19× | ||
| 16 | Tagesschau | Movies & TV | 2.07× | ||
| 17 | TK Maxx | Shopping | 1.77× | ||
| 18 | Ryanair | Travel & Leisure | 1.73× | ||
| 19 | Müller (company) | Food & Beverages | 1.59× | ||
| 20 | Germany | Travel & Leisure | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.14× | |
| Risk Appetite | THRILL | 1.76× | |
| Travelling | THRILL | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.74× | |
| Price Sensitivity | PREMIUM | 0.80× | |
| Luxury Orientation | PREMIUM | 0.81× |
Verona has an estimated audience of 1,043,187 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
54.6% of Verona fans are female, 45.4% are male, with an average age of 43.9 years.
Verona fans show strongest brand affinity for Davos (32.04×), Nature (2.61×), and Dolomites (7.77×) over the country average.
Verona fans in Germany are most concentrated in Bayern (reach ~300K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Verona itself, the audience over-indexes on Nature (2.61×), Dolomites (7.77×), TUI (3.86×), and Family (2.19×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Verona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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