A data profile of the people who buy, follow and care about Verona in United States — modelled from more than twelve digital signal sources. Verona has an estimated audience of 1,050,620 people in United States.
The average Verona fan in United States is 42.2 years old, more female, and lives primarily in California.
The audience is concentrated in California, New Jersey, Wisconsin.
Top brand affinities include Marbella, Ryanair, Colosseum, with strongest over-indexing on Marbella (31.43× the country average).
Demographically, the Verona audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Extroversion, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Verona fan in United States is more female, around 42.2 years old, with strong Extroversion tendencies and a notable affinity for Marbella.
The key figures that characterise the Verona profile in United States.
57.9% are female, 42.1% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 42.2 |
| Estimated audience size | 1,050,620 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 27% |
Where the Verona audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wisconsin | ~100K | 6.03× | |
| 02 | New Jersey | ~100K | 3.84× | |
| 03 | Arkansas | ~20K | 2.22× | |
| 04 | Pennsylvania | ~80K | 2.16× | |
| 05 | Virginia | ~40K | 1.58× | |
| 06 | New York | ~90K | 1.51× | |
| 07 | Washington, District of Columbia | ~5K | 1.50× | |
| 08 | Mississippi | ~10K | 1.33× | |
| 09 | Louisiana | ~20K | 1.26× | |
| 10 | Massachusetts | ~20K | 1.19× | |
| 11 | Kentucky | ~20K | 1.16× | |
| 12 | North Dakota | ~2K | 1.12× | |
| 13 | California | ~100K | 1.04× | |
| 14 | Colorado | ~20K | 1.03× | |
| 15 | Missouri | ~20K | 1.02× | |
| 16 | Florida | ~70K | 0.97× | |
| 17 | Connecticut | ~10K | 0.95× | |
| 18 | North Carolina | ~30K | 0.92× | |
| 19 | Ohio | ~30K | 0.91× | |
| 20 | Illinois | ~30K | 0.90× | |
| 21 | Indiana | ~20K | 0.90× | |
| 22 | Maryland | ~20K | 0.87× | |
| 23 | Texas | ~80K | 0.86× | |
| 24 | Vermont | ~2K | 0.85× | |
| 25 | Michigan | ~20K | 0.81× | |
| 26 | Rhode Island | ~3K | 0.80× | |
| 27 | New Hampshire | ~3K | 0.79× | |
| 28 | Washington | ~20K | 0.77× | |
| 29 | Oregon | ~9K | 0.73× | |
| 30 | Hawaii | ~3K | 0.72× | |
| 31 | Maine | ~3K | 0.72× | |
| 32 | Utah | ~7K | 0.71× | |
| 33 | Delaware | ~2K | 0.71× | |
| 34 | Alaska | ~2K | 0.71× | |
| 35 | Minnesota | ~10K | 0.69× | |
| 36 | Iowa | ~6K | 0.69× | |
| 37 | Idaho | ~4K | 0.69× | |
| 38 | Montana | ~2K | 0.68× | |
| 39 | Arizona | ~10K | 0.67× | |
| 40 | Nevada | ~7K | 0.67× | |
| 41 | South Carolina | ~10K | 0.63× | |
| 42 | Kansas | ~5K | 0.63× | |
| 43 | South Dakota | ~2K | 0.63× | |
| 44 | Georgia | ~20K | 0.62× | |
| 45 | West Virginia | ~3K | 0.59× | |
| 46 | Tennessee | ~10K | 0.58× | |
| 47 | New Mexico | ~3K | 0.57× | |
| 48 | Nebraska | ~3K | 0.57× | |
| 49 | Oklahoma | ~6K | 0.53× | |
| 50 | Alabama | ~8K | 0.52× |
The strongest cross-interests of the Verona audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Brava | Travel & Leisure | 42.26× | ||
| 02 | Marbella | Travel & Leisure | 31.43× | ||
| 03 | Colosseum | Travel & Leisure | 23.34× | ||
| 04 | Dolomites | Travel & Leisure | 18.14× | ||
| 05 | Ryanair | Travel & Leisure | 16.72× | ||
| 06 | Thierry Henry | Sports | 16.72× | ||
| 07 | Pep Guardiola | Sports | 16.72× | ||
| 08 | EasyJet | Travel & Leisure | 16.72× | ||
| 09 | Club León | Sports | 16.72× | ||
| 10 | Cultural tourism | Travel & Leisure | 16.72× | ||
| 11 | Antoine Griezmann | Sports | 16.72× | ||
| 12 | JoJo Siwa | Movies & TV | 6.93× | ||
| 13 | Trivago | Travel & Leisure | 5.58× | ||
| 14 | Linguistics | Business & Career | 5.46× | ||
| 15 | Music download | Technology & Electronics | 5.40× | ||
| 16 | YouTube Music | Internet & Social Media | 3.24× | ||
| 17 | Innovation | Business & Career | 2.72× | ||
| 18 | Expedia | Travel & Leisure | 2.40× | ||
| 19 | Instant messaging | Internet & Social Media | 1.73× | ||
| 20 | MSN | News | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.76× | |
| Sustainability | BALANCE | 1.68× | |
| Design Affinity | PREMIUM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.81× | |
| Social Media Usage | JOY | 0.86× | |
| Family Orientation | CONSERVATISM | 0.86× |
Verona has an estimated audience of 1,050,620 people in United States, concentrated in California and New Jersey.
57.9% of Verona fans are female, 42.1% are male, with an average age of 42.2 years.
Verona fans show strongest brand affinity for Marbella (31.43×), Ryanair (16.72×), and Colosseum (23.34×) over the country average.
Verona fans in United States are most concentrated in California (reach ~100K), New Jersey (reach ~100K), and Wisconsin (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Verona itself, the audience over-indexes on Ryanair (16.72×), Colosseum (23.34×), YouTube Music (3.24×), and Thierry Henry (16.72×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Verona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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