A data profile of the people who buy, follow and care about Verona in Italy — modelled from more than twelve digital signal sources. Verona has an estimated audience of 6,907,782 people in Italy.
The average Verona fan in Italy is 44.9 years old, balanced, and lives primarily in Veneto.
The audience is concentrated in Veneto, Lombardy, Lazio.
Top brand affinities include WhatsApp, Wikipedia, Superman, with strongest over-indexing on WhatsApp (1.82× the country average).
Demographically, the Verona audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Convenience Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Verona fan in Italy is balanced, around 44.9 years old, with strong Convenience Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Verona profile in Italy.
53.0% are female, 47.0% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 44.9 |
| Estimated audience size | 6,907,782 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Verona audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 43.6% |
| United States | 6.6% |
| Germany | 6.6% |
Where the Verona audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Veneto | ~2.5M | 4.28× | |
| 02 | Trentino-Alto Adige/Südtirol | ~300K | 2.56× | |
| 03 | Lombardy | ~1.5M | 1.31× | |
| 04 | Emilia-Romagna | ~600K | 1.05× | |
| 05 | Tuscany | ~400K | 0.97× | |
| 06 | Friuli-Venezia Giulia | ~100K | 0.97× | |
| 07 | Piedmont | ~400K | 0.81× | |
| 08 | Liguria | ~100K | 0.77× | |
| 09 | Lazio | ~600K | 0.74× | |
| 10 | Marche | ~100K | 0.74× | |
| 11 | Sicilia | ~400K | 0.70× | |
| 12 | Puglia | ~300K | 0.69× | |
| 13 | Umbria | ~70K | 0.66× | |
| 14 | Campania | ~500K | 0.65× | |
| 15 | Sardinia | ~100K | 0.63× | |
| 16 | Calabria | ~100K | 0.61× | |
| 17 | Abruzzo | ~90K | 0.58× | |
| 18 | Basilicata | ~30K | 0.50× | |
| 19 | Aosta Valley | ~9K | 0.49× | |
| 20 | Molise | ~20K | 0.48× |
The strongest cross-interests of the Verona audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | George Clooney | Movies & TV | 3.78× | ||
| 02 | Bradley Cooper | Movies & TV | 3.62× | ||
| 03 | Anne Hathaway | Movies & TV | 3.07× | ||
| 04 | Wikipedia | Internet & Social Media | 2.75× | ||
| 05 | Satire | Literature | 2.34× | ||
| 06 | Superman | Movies & TV | 2.30× | ||
| 07 | Champagne | Food & Beverages | 2.16× | ||
| 08 | Mediaset | Technology & Electronics | 2.00× | ||
| 09 | General practitioner | Health | 2.00× | ||
| 10 | Wine cellar | Food & Beverages | 1.95× | ||
| 11 | Volunteering | Politics & Society | 1.84× | ||
| 12 | Internet & Social Media | 1.82× | |||
| 13 | Adriatic Sea | Travel & Leisure | 1.79× | ||
| 14 | Batman | Movies & TV | 1.78× | ||
| 15 | Travel website | Travel & Leisure | 1.75× | ||
| 16 | Innovation | Business & Career | 1.74× | ||
| 17 | Singer-songwriter | Music & Radio | 1.66× | ||
| 18 | Slovenia | Travel & Leisure | 1.60× | ||
| 19 | Musical theatre | Movies & TV | 1.54× | ||
| 20 | Wine tasting | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.44× | |
| Individualism | JOY | 1.41× | |
| Community Orientation | OPEN | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.76× | |
| Extroversion | THRILL | 0.83× | |
| Luxury Orientation | PREMIUM | 0.84× |
Verona has an estimated audience of 6,907,782 people in Italy, concentrated in Veneto and Lombardy.
53.0% of Verona fans are female, 47.0% are male, with an average age of 44.9 years.
Verona fans show strongest brand affinity for WhatsApp (1.82×), Wikipedia (2.75×), and Superman (2.3×) over the country average.
Verona fans in Italy are most concentrated in Veneto (reach ~2.5M), Lombardy (reach ~1.5M), and Lazio (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Verona itself, the audience over-indexes on Wikipedia (2.75×), Superman (2.3×), Volunteering (1.84×), and Singer-songwriter (1.66×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Verona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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