A data profile of the people who buy, follow and care about Batman in Italy — modelled from more than twelve digital signal sources. Batman has an estimated audience of 9,352,799 people in Italy.
The average Batman fan in Italy is 39.7 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Harry Potter, Stranger Things, Beverages, with strongest over-indexing on Harry Potter (3.83× the country average).
Demographically, the Batman audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Extroversion, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Batman fan in Italy is balanced, around 39.7 years old, with strong Extroversion tendencies and a notable affinity for Harry Potter.
The key figures that characterise the Batman profile in Italy.
48.9% are female, 51.1% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 39.7 |
| Estimated audience size | 9,352,799 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Batman audience comes from Italy.
| Country | Share |
|---|---|
| United States | 33.3% |
| Brazil | 13.6% |
| Germany | 10.9% |
Where the Batman audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~1.5M | 1.42× | |
| 02 | Sicilia | ~1M | 1.35× | |
| 03 | Puglia | ~1M | 1.34× | |
| 04 | Lazio | ~1.5M | 1.28× | |
| 05 | Lombardy | ~2.5M | 1.23× | |
| 06 | Calabria | ~400K | 1.19× | |
| 07 | Tuscany | ~800K | 1.10× | |
| 08 | Piedmont | ~800K | 1.04× | |
| 09 | Emilia-Romagna | ~900K | 1.02× | |
| 10 | Veneto | ~800K | 0.97× | |
| 11 | Marche | ~300K | 0.97× | |
| 12 | Abruzzo | ~200K | 0.95× | |
| 13 | Basilicata | ~90K | 0.88× | |
| 14 | Liguria | ~300K | 0.87× | |
| 15 | Sardinia | ~300K | 0.87× | |
| 16 | Umbria | ~100K | 0.85× | |
| 17 | Friuli-Venezia Giulia | ~200K | 0.83× | |
| 18 | Trentino-Alto Adige/Südtirol | ~200K | 0.77× | |
| 19 | Molise | ~30K | 0.66× | |
| 20 | Aosta Valley | ~10K | 0.48× |
The strongest cross-interests of the Batman audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Harry Potter | Movies & TV | 3.83× | ||
| 02 | Stranger Things | Movies & TV | 3.51× | ||
| 03 | Superman | Movies & TV | 3.10× | ||
| 04 | Science fiction movies | Movies & TV | 2.17× | ||
| 05 | Comics | Literature | 2.13× | ||
| 06 | Uomini e Donne | Movies & TV | 2.10× | ||
| 07 | Men's clothing | Fashion & Accessoires | 1.93× | ||
| 08 | Take-out | Food & Beverages | 1.91× | ||
| 09 | TikTok | Internet & Social Media | 1.85× | ||
| 10 | Local food | Food & Beverages | 1.81× | ||
| 11 | FIFA World Cup | Sports | 1.76× | ||
| 12 | Sicily | Travel & Leisure | 1.70× | ||
| 13 | Fantasy movies | Movies & TV | 1.70× | ||
| 14 | Subito.it | Shopping | 1.66× | ||
| 15 | Beverages | Food & Beverages | 1.64× | ||
| 16 | Il Sole 24 Ore | News | 1.64× | ||
| 17 | Shoes | Fashion & Accessoires | 1.60× | ||
| 18 | Games | Games | 1.57× | ||
| 19 | Clothing | Fashion & Accessoires | 1.52× | ||
| 20 | Consumer electronics | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.68× | |
| Pet Ownership | JOY | 1.59× | |
| Design Affinity | PREMIUM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.85× | |
| Quality Awareness | PREMIUM | 0.91× | |
| Spirituality | BALANCE | 0.96× |
Batman has an estimated audience of 9,352,799 people in Italy, concentrated in Lombardy and Campania.
48.9% of Batman fans are female, 51.1% are male, with an average age of 39.7 years.
Batman fans show strongest brand affinity for Harry Potter (3.83×), Stranger Things (3.51×), and Beverages (1.64×) over the country average.
Batman fans in Italy are most concentrated in Lombardy (reach ~2.5M), Campania (reach ~1.5M), and Lazio (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Batman itself, the audience over-indexes on Stranger Things (3.51×), Beverages (1.64×), Clothing (1.52×), and Superman (3.1×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Batman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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