Rascasse Audience Intelligence

Marbella Audience in United States

A data profile of the people who buy, follow and care about Marbella in United States — modelled from more than twelve digital signal sources. Marbella has an estimated audience of 506,217 people in United States.

#459among City in United States#3817among POI in United States#2917in Travel & Leisure

The average Marbella fan in United States is 38.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include J. Press, Nantes, Barbour, with strongest over-indexing on J. Press (415.33× the country average).

Demographically, the Marbella audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Mindfulness, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Marbella fan in United States is more female, around 38.2 years old, with strong Mindfulness tendencies and a notable affinity for J. Press.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marbella profile in United States.

Audience size
506K
in United States
Gender
58.8%♀
41.2% male
Age
38.2
average years
Country rank
#36383
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marbella fans

58.8% are female, 41.2% are male, average age 38.2.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for Marbella audience in United States
MetricValue
Female58.8%
Male41.2%
Average age38.2
Estimated audience size506,217
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Marbella audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3919%
40-4920%
50+18%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Marbella audience comes from United States.

Worldwide audience distribution share by country for Marbella
CountryShare
Spain31.9%
United Kingdom10.1%
United States5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marbella audience in United States is strongest.

Fig. 05

Top regions by affinity

Marbella fans by region: top regions in United States
#RegionReachAffinity×
01New York~80K2.74×
02Washington, District of Columbia~4K2.37×
03New Jersey~30K2.01×
04Florida~70K1.94×
05California~90K1.67×
06Massachusetts~20K1.67×
07Connecticut~8K1.48×
08Rhode Island~2K1.29×
09Virginia~20K1.25×
10Texas~50K1.19×
11Georgia~20K1.18×
12Colorado~9K1.17×
13Maryland~10K1.16×
14New Mexico~3K1.16×
15Washington~10K1.15×
16Illinois~20K1.14×
17North Carolina~20K1.12×
18Arizona~10K1.04×
19Nevada~5K1.03×
20Vermont<1K1.01×
21Oregon~6K0.99×
22Maine~2K0.99×
23Hawaii~2K0.97×
24New Hampshire~2K0.97×
25Utah~4K0.96×
26Pennsylvania~20K0.91×
27Minnesota~7K0.91×
28Delaware~1K0.88×
29South Carolina~7K0.86×
30Alaska<1K0.80×
31Michigan~10K0.79×
32Idaho~2K0.79×
33Montana~1K0.79×
34South Dakota<1K0.79×
35Tennessee~8K0.74×
36Wisconsin~6K0.73×
37North Dakota<1K0.73×
38Kansas~3K0.72×
39Alabama~5K0.70×
40Louisiana~5K0.70×
41Missouri~6K0.69×
42Nebraska~2K0.69×
43Oklahoma~4K0.67×
44Ohio~10K0.66×
45Indiana~6K0.66×
46Arkansas~3K0.66×
47Kentucky~4K0.65×
48West Virginia~2K0.64×
49Iowa~3K0.63×
50Mississippi~2K0.58×
Fig. 06

Affinity by region

Affinity by region — Marbella, United States
0.58×1.00×2.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marbella audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marbella audience
#·InterestCategoryAffinity×
01J. PressFashion & Accessoires415.33×
02Antonia IacobescuFashion & Accessoires408.58×
03Puerto BanúsTravel & Leisure255.41×
04MontpellierTravel & Leisure168.77×
05NantesTravel & Leisure134.88×
06BenidormTravel & Leisure131.25×
07Costa del SolTravel & Leisure125.87×
08Province of MálagaTravel & Leisure120.71×
09MurciaTravel & Leisure116.19×
10AlicanteTravel & Leisure87.95×
11ToulouseTravel & Leisure85.60×
12MálagaTravel & Leisure83.20×
13SevilleTravel & Leisure67.41×
14BarbourFashion & Accessoires63.96×
15K2 (TV channel)Movies & TV63.35×
16Frisbee (TV channel)Movies & TV63.35×
17AndalusiaTravel & Leisure55.80×
18Marina AbramovićArts & Culture37.61×
19MainfestTravel & Leisure23.44×
20SpainTravel & Leisure7.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marbella audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marbella audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.43×
Quality AwarenessPREMIUM2.25×
TravellingTHRILL1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marbella audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.96×
Convenience OrientationPREMIUM1.04×
Family OrientationCONSERVATISM1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Marbella have in United States?

Marbella has an estimated audience of 506,217 people in United States, concentrated in California and New York.

02

What is the gender split and age of Marbella fans?

58.8% of Marbella fans are female, 41.2% are male, with an average age of 38.2 years.

03

Which brands do Marbella fans like most?

Marbella fans show strongest brand affinity for J. Press (415.33×), Nantes (134.88×), and Barbour (63.96×) over the country average.

04

Where do Marbella fans live in United States?

Marbella fans in United States are most concentrated in California (reach ~90K), New York (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Marbella fans also like?

Beyond Marbella itself, the audience over-indexes on Nantes (134.88×), Barbour (63.96×), Puerto Banús (255.41×), and Murcia (116.19×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Marbella. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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