Marbella Audience in United States

Marbella logo

Marbella has an estimated audience of 506,217 people in United States. 58.8% are female, 41.2% are male, average age 38.2. Top regions: California, New York, Florida. Top brand affinities: J. Press, Nantes, Barbour, Puerto Banús, Murcia.

The average Marbella fan in United States is 38.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include J. Press, Nantes, Barbour, with strongest over-indexing on J. Press (415.33× the country average). Demographically, the Marbella audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Luxury Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Marbella fans

Demographic split for Marbella audience in United States
MetricValue
Female58.8%
Male41.2%
Average age38.2
Estimated audience size506,217

Audience persona

The typical Marbella fan in United States is more female, around 38.2 years old, with strong Luxury Orientation tendencies and a notable affinity for J. Press.

Top regions in United States

Top regions ranked by reach for Marbella in United States
RegionReachAffinity
California99,0281.78×
New York71,9312.54×
Florida68,8772.01×
Texas54,0151.24×
New Jersey26,6522.07×
Illinois19,3121.15×
Georgia18,6851.2×
North Carolina17,6231.16×
Massachusetts16,6931.67×
Virginia16,4421.33×
Pennsylvania15,3990.9×
Washington11,9501.18×
Arizona10,6961.03×
Michigan10,5940.8×
Maryland10,2571.18×
Ohio9,9860.64×
Colorado9,3111.17×
Connecticut7,4181.46×
Tennessee7,1720.71×
Minnesota6,5860.91×
South Carolina6,4280.84×
Oregon6,1361.06×
Indiana6,1000.66×
Missouri5,5270.68×
Wisconsin5,3830.71×
Nevada5,1031.04×
Utah4,3500.96×
Louisiana4,2790.66×
Alabama4,1370.58×
Washington, District of Columbia4,0582.67×
Kentucky3,6750.58×
Oklahoma2,9900.53×
Kansas2,7990.7×
New Mexico2,7821.1×
Arkansas2,4100.58×
Rhode Island2,3921.48×
Iowa2,3360.56×
Hawaii2,1110.97×
New Hampshire1,8160.91×
Idaho1,7640.69×
Maine1,7440.96×
Mississippi1,6280.39×
Nebraska1,4270.56×
Delaware1,1090.79×
Montana9440.67×
West Virginia9080.39×
Vermont8670.98×
South Dakota7690.66×
Alaska6590.61×
North Dakota4530.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marbella audience
BrandAffinityCategory
J. Press415.33×Fashion & Accessoires
Nantes134.88×Travel & Leisure
Barbour63.96×Fashion & Accessoires
Puerto Banús255.41×Travel & Leisure
Murcia116.19×Travel & Leisure
Seville67.41×Travel & Leisure
Costa del Sol125.87×Travel & Leisure
K2 (TV channel)63.35×Movies & TV
Andalusia55.8×Travel & Leisure
Benidorm131.25×Travel & Leisure
Málaga83.2×Travel & Leisure
Province of Málaga120.71×Travel & Leisure
Montpellier168.77×Travel & Leisure
Alicante87.95×Travel & Leisure
Marina Abramović37.61×Arts & Culture
Frisbee (TV channel)63.35×Movies & TV
Antonia Iacobescu408.58×Fashion & Accessoires
Toulouse85.6×Travel & Leisure
Mainfest23.44×Travel & Leisure
Spain7.66×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marbella audience
TraitClusterScore
Luxury OrientationPREMIUM1.36
Convenience OrientationPREMIUM1.31
Quality AwarenessPREMIUM1.3
Urban LifestyleOPEN1.24
Design AffinityPREMIUM1.24
TravellingTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Marbella
CountryShare
Spain32.0%
United Kingdom10.1%
United States5.1%

See Marbella audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Marbella have in United States?

Marbella has an estimated audience of 506,217 people in United States, concentrated in California and New York.

What is the gender split and age of Marbella fans?

58.8% of Marbella fans are female, 41.2% are male, with an average age of 38.2 years.

Which brands do Marbella fans like most?

Marbella fans show strongest brand affinity for J. Press (415.33×), Nantes (134.88×), and Barbour (63.96×) over the country average.

Where do Marbella fans live in United States?

Marbella fans in United States are most concentrated in California (reach 99,028), New York (reach 71,931), and Florida (reach 68,877). These three regions account for the largest share of the active audience.

What other brands do Marbella fans also like?

Beyond Marbella itself, the audience over-indexes on Nantes (134.88×), Barbour (63.96×), Puerto Banús (255.41×), and Murcia (116.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marbella. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.