Rascasse Audience Intelligence

Mainfest Audience in United States

A data profile of the people who buy, follow and care about Mainfest in United States — modelled from more than twelve digital signal sources. Mainfest has an estimated audience of 2,961,788 people in United States.

#1among Volksfest in United States#130among Event in United States#836in Travel & Leisure

The average Mainfest fan in United States is 43.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Frankfurt, Beer festival, Frankfurt Airport, with strongest over-indexing on Frankfurt (174.54× the country average).

Demographically, the Mainfest audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mainfest fan in United States is balanced, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Frankfurt.

Category: Travel & Leisure · Type: Event · Subtype: Volksfest

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mainfest profile in United States.

Audience size
3M
in United States
Gender
45.6%♀
54.4% male
Age
43.0
average years
Country rank
#10419
Event in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mainfest fans

45.6% are female, 54.4% are male, average age 43.0.

Fig. 02

Gender split

45.6%
Female
54.4%
Male
Demographic split for Mainfest audience in United States
MetricValue
Female45.6%
Male54.4%
Average age43.0
Estimated audience size2,961,788
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Mainfest audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3922%
40-4927%
50+25%
Fig. 04

Worldwide distribution

15.9%

of the worldwide Mainfest audience comes from United States.

Worldwide audience distribution share by country for Mainfest
CountryShare
United States15.9%
Germany5.4%
France5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mainfest audience in United States is strongest.

Fig. 05

Top regions by affinity

Mainfest fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.56×
02Hawaii~20K1.39×
03Mississippi~30K1.15×
04Louisiana~40K1.13×
05Alabama~50K1.11×
06Maryland~60K1.10×
07Georgia~100K1.09×
08Arkansas~30K1.09×
09California~300K1.06×
10North Carolina~90K1.06×
11Connecticut~30K1.06×
12South Carolina~50K1.04×
13Pennsylvania~100K1.03×
14Ohio~90K1.03×
15Tennessee~60K1.03×
16Kentucky~40K1.03×
17Oklahoma~30K1.03×
18Illinois~100K1.02×
19Michigan~80K1.02×
20New Jersey~80K1.02×
21Virginia~70K1.02×
22Indiana~50K1.02×
23Missouri~50K1.02×
24Texas~300K1.01×
25New York~200K1.01×
26Arizona~60K1.00×
27Washington~60K1.00×
28Alaska~6K1.00×
29Massachusetts~60K0.98×
30Florida~200K0.97×
31West Virginia~10K0.97×
32Kansas~20K0.96×
33Maine~10K0.96×
34Delaware~8K0.96×
35Iowa~20K0.95×
36Wisconsin~40K0.94×
37Nevada~30K0.94×
38New Hampshire~10K0.94×
39North Dakota~6K0.92×
40Minnesota~40K0.91×
41Oregon~30K0.91×
42Rhode Island~8K0.91×
43Idaho~10K0.90×
44South Dakota~6K0.90×
45Nebraska~10K0.89×
46New Mexico~10K0.88×
47Montana~7K0.86×
48Vermont~4K0.86×
49Colorado~40K0.85×
50Utah~20K0.84×
Fig. 06

Affinity by region

Affinity by region — Mainfest, United States
0.84×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mainfest audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mainfest audience
#·InterestCategoryAffinity×
01FrankfurtTravel & Leisure174.54×
02Frankfurt AirportTravel & Leisure104.56×
03Royal JordanianTravel & Leisure41.04×
04Cultural tourismTravel & Leisure28.01×
05MarbellaTravel & Leisure23.44×
06Beer festivalFood & Beverages17.73×
07LufthansaTravel & Leisure11.84×
08BelgiumTravel & Leisure10.03×
09Qatar AirwaysTravel & Leisure7.15×
10GermanyTravel & Leisure4.73×
11FlightAwareTravel & Leisure4.54×
12Non-alcoholic beverageFood & Beverages3.95×
13PubFood & Beverages2.85×
14O'Reilly Auto PartsCars & Mobility2.82×
15Rail transportTravel & Leisure2.73×
16Advance Auto PartsCars & Mobility2.72×
17AutoZoneCars & Mobility2.41×
18CarGurusCars & Mobility2.39×
19InnovationBusiness & Career2.36×
20BarbecueFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mainfest audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mainfest audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.57×
Community OrientationOPEN1.68×
Risk AppetiteTHRILL1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mainfest audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.83×
MindfulnessBALANCE0.92×
Social Media UsageJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mainfest have in United States?

Mainfest has an estimated audience of 2,961,788 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mainfest fans?

45.6% of Mainfest fans are female, 54.4% are male, with an average age of 43.0 years.

03

Which brands do Mainfest fans like most?

Mainfest fans show strongest brand affinity for Frankfurt (174.54×), Beer festival (17.73×), and Frankfurt Airport (104.56×) over the country average.

04

Where do Mainfest fans live in United States?

Mainfest fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mainfest fans also like?

Beyond Mainfest itself, the audience over-indexes on Beer festival (17.73×), Frankfurt Airport (104.56×), Cultural tourism (28.01×), and Lufthansa (11.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Volksfest audiences in United States

See Mainfest audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mainfest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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