Mainfest Audience in United States

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Mainfest has an estimated audience of 2,878,729 people in United States. 38.0% are female, 62.0% are male, average age 42.9. Top regions: California, Texas, Florida. Top brand affinities: Frankfurt, Frankfurt Airport, Kia Sportage, Livemusic, AutoZone.

The average Mainfest fan in United States is 42.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Frankfurt, Frankfurt Airport, Kia Sportage, with strongest over-indexing on Frankfurt (110.05× the country average). Demographically, the Mainfest audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Event · Subtype: Volksfest

Demographics of Mainfest fans

Demographic split for Mainfest audience in United States
MetricValue
Female38.0%
Male62.0%
Average age42.9
Estimated audience size2,878,729

Audience persona

The typical Mainfest fan in United States is more male, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Frankfurt.

Top regions in United States

Top regions ranked by reach for Mainfest in United States
RegionReachAffinity
California355,5391.12×
Texas261,7101.06×
Florida202,1481.04×
New York178,7971.11×
Illinois103,0711.07×
Georgia102,1921.15×
Pennsylvania101,1281.04×
North Carolina94,8511.1×
Ohio94,7921.07×
Michigan79,4481.06×
New Jersey75,7541.03×
Virginia73,9451.05×
Tennessee61,3301.06×
Arizona61,0891.04×
Washington60,5121.05×
Massachusetts57,0461.01×
Indiana55,6941.06×
Maryland54,3681.1×
Missouri48,4871.04×
Alabama46,0561.15×
South Carolina45,8491.06×
Wisconsin41,5010.96×
Louisiana41,4141.12×
Colorado39,5190.87×
Minnesota38,2320.93×
Kentucky37,1971.03×
Oklahoma32,0531×
Oregon30,8710.94×
Connecticut28,4220.98×
Nevada27,2100.98×
Mississippi27,2091.15×
Arkansas25,4011.07×
Iowa22,5900.95×
Utah21,7200.84×
Kansas21,4510.95×
Hawaii18,1361.47×
Nebraska12,5330.87×
New Mexico12,4670.86×
Idaho12,4220.86×
West Virginia12,2840.92×
New Hampshire10,4980.93×
Washington, District of Columbia10,1851.18×
Maine9,4850.92×
Rhode Island8,1280.89×
Delaware7,2250.91×
Montana6,3260.79×
Alaska5,8890.96×
South Dakota5,4810.82×
North Dakota4,9340.83×
Vermont3,9820.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mainfest audience
BrandAffinityCategory
Frankfurt110.05×Travel & Leisure
Frankfurt Airport89.01×Travel & Leisure
Kia Sportage18.16×Cars & Mobility
Livemusic4.42×Music & Radio
AutoZone3.13×Cars & Mobility
Bild21.73×News
Belgium14.47×Travel & Leisure
Germany6.79×Travel & Leisure
Inter Milan8.16×Sports
Fox News Channel1.69×Movies & TV
O'Reilly Auto Parts3.53×Cars & Mobility
Advance Auto Parts3.48×Cars & Mobility
Beer festival6.88×Food & Beverages
Royal Jordanian33.16×Travel & Leisure
Lewis Hamilton6.57×Sports
Houston Astros4.34×Sports
Honda HR-V12.63×Cars & Mobility
Lufthansa8.21×Travel & Leisure
Do it yourself (DIY)1.62×Home & Garden
MSN1.88×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mainfest audience
TraitClusterScore
PatriotismCONSERVATISM3.22
TravellingTHRILL1.98
Risk AppetiteTHRILL1.88
Community OrientationOPEN1.66
LGBTQ+ IdentityOPEN1.56
Urban LifestyleOPEN1.56

Worldwide distribution

Worldwide audience distribution share by country for Mainfest
CountryShare
United States16.3%
India5.6%
Germany5.5%

See Mainfest audiences in other countries

More Volksfest audiences in United States

Frequently asked questions

How many fans does Mainfest have in United States?

Mainfest has an estimated audience of 2,878,729 people in United States, concentrated in California and Texas.

What is the gender split and age of Mainfest fans?

38.0% of Mainfest fans are female, 62.0% are male, with an average age of 42.9 years.

Which brands do Mainfest fans like most?

Mainfest fans show strongest brand affinity for Frankfurt (110.05×), Frankfurt Airport (89.01×), and Kia Sportage (18.16×) over the country average.

Where do Mainfest fans live in United States?

Mainfest fans in United States are most concentrated in California (reach 355,539), Texas (reach 261,710), and Florida (reach 202,148). These three regions account for the largest share of the active audience.

What other brands do Mainfest fans also like?

Beyond Mainfest itself, the audience over-indexes on Frankfurt Airport (89.01×), Kia Sportage (18.16×), Livemusic (4.42×), and AutoZone (3.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mainfest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.