Mainfest Audience in Germany
Mainfest has an estimated audience of 977,693 people in Germany. 48.8% are female, 51.2% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goes, Progressive rock, Home Office, Stradivarius, Israel.
The average Mainfest fan in Germany is 40.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goes, Progressive rock, Home Office, with strongest over-indexing on Goes (1.77× the country average). Demographically, the Mainfest audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Tradition, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Event · Subtype: Volksfest
Demographics of Mainfest fans
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 40.5 |
| Estimated audience size | 977,693 |
Audience persona
The typical Mainfest fan in Germany is balanced, around 40.5 years old, with strong Tradition tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 249,766 | 1.17× |
| Bayern | 146,611 | 0.93× |
| Baden-Württemberg | 132,032 | 0.99× |
| Niedersachsen | 105,694 | 1.11× |
| Hessen | 98,873 | 1.33× |
| Rheinland-Pfalz | 51,521 | 1.05× |
| Sachsen | 42,939 | 0.9× |
| Berlin | 41,132 | 0.94× |
| Schleswig-Holstein | 37,379 | 1.06× |
| Brandenburg | 29,649 | 0.98× |
| Sachsen-Anhalt | 23,660 | 0.93× |
| Thüringen | 22,569 | 0.91× |
| Hamburg | 20,259 | 0.92× |
| Mecklenburg-Vorpommern | 15,973 | 0.86× |
| Saarland | 11,924 | 0.99× |
| Bremen | 7,804 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 1.77× | Travel & Leisure |
| Progressive rock | 2.77× | Music & Radio |
| Home Office | 1.55× | Business & Career |
| Stradivarius | 1.79× | Shopping |
| Israel | 1.75× | Travel & Leisure |
| Chalkidiki | 3.43× | Travel & Leisure |
| Time (magazine) | 1.51× | News |
| Snow White (Fables) | 1.54× | Literature |
| Home Delivery | 1.76× | Food & Beverages |
| Theocracy | 5.8× | Music & Radio |
| Esra Erol | 3.12× | Movies & TV |
| Oliver Kahn | 1.94× | Sports |
| Bull riding | 3.09× | Sports |
| Emperor Entertainment Group | 1.71× | Business & Career |
| Alaska | 1.59× | Travel & Leisure |
| Volvo V60 | 2.09× | Cars & Mobility |
| Carrie (novel) | 2.47× | Literature |
| Information sensitivity | 2.23× | Technology & Electronics |
| 12 Monkeys (TV series) | 2.51× | Movies & TV |
| Sailor | 1.91× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.34 |
| Indulgence | JOY | 1.3 |
| Sports Activity | POWER | 1.23 |
| Pet Ownership | JOY | 1.14 |
| Design Affinity | PREMIUM | 1.13 |
| Sustainability | BALANCE | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.3% |
| India | 5.6% |
| Germany | 5.5% |
See Mainfest audiences in other countries
More Volksfest audiences in Germany
- Oktoberfest (2,440,611)
- Cranger Kirmes (1,225,510)
- Stuttgarter Weihnachtsmarkt (781,376)
- Dortmunder Weihnachtsmarkt (668,629)
- Bremer Freimarkt (555,428)
Frequently asked questions
How many fans does Mainfest have in Germany?
Mainfest has an estimated audience of 977,693 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mainfest fans?
48.8% of Mainfest fans are female, 51.2% are male, with an average age of 40.5 years.
Which brands do Mainfest fans like most?
Mainfest fans show strongest brand affinity for Goes (1.77×), Progressive rock (2.77×), and Home Office (1.55×) over the country average.
Where do Mainfest fans live in Germany?
Mainfest fans in Germany are most concentrated in Nordrhein-Westfalen (reach 249,766), Bayern (reach 146,611), and Baden-Württemberg (reach 132,032). These three regions account for the largest share of the active audience.
What other brands do Mainfest fans also like?
Beyond Mainfest itself, the audience over-indexes on Progressive rock (2.77×), Home Office (1.55×), Stradivarius (1.79×), and Israel (1.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mainfest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.