Stuttgarter Weihnachtsmarkt Audience in Germany
Stuttgarter Weihnachtsmarkt has an estimated audience of 781,376 people in Germany. 50.3% are female, 49.7% are male, average age 39.4. Top regions: Baden-Württemberg, Bayern, Hessen. Top brand affinities: Home Office, Progressive rock, Stradivarius, Time (magazine), Chalkidiki.
The average Stuttgarter Weihnachtsmarkt fan in Germany is 39.4 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Hessen. Top brand affinities include Home Office, Progressive rock, Stradivarius, with strongest over-indexing on Home Office (1.78× the country average). Demographically, the Stuttgarter Weihnachtsmarkt audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Event · Subtype: Volksfest
Demographics of Stuttgarter Weihnachtsmarkt fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 39.4 |
| Estimated audience size | 781,376 |
Audience persona
The typical Stuttgarter Weihnachtsmarkt fan in Germany is balanced, around 39.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 586,032 | 11.81× |
| Bayern | 79,072 | 0.63× |
| Hessen | 49,126 | 0.83× |
| Nordrhein-Westfalen | 36,100 | 0.21× |
| Rheinland-Pfalz | 20,066 | 0.51× |
| Niedersachsen | 11,329 | 0.15× |
| Berlin | 8,330 | 0.24× |
| Sachsen | 5,720 | 0.15× |
| Hamburg | 4,610 | 0.26× |
| Saarland | 3,825 | 0.4× |
| Thüringen | 3,599 | 0.18× |
| Brandenburg | 3,292 | 0.14× |
| Schleswig-Holstein | 3,126 | 0.11× |
| Sachsen-Anhalt | 2,697 | 0.13× |
| Mecklenburg-Vorpommern | 1,880 | 0.13× |
| Bremen | 840 | 0.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 1.78× | Business & Career |
| Progressive rock | 2.29× | Music & Radio |
| Stradivarius | 1.82× | Shopping |
| Time (magazine) | 1.8× | News |
| Chalkidiki | 2.76× | Travel & Leisure |
| Carrie (novel) | 3.54× | Literature |
| Home Delivery | 1.55× | Food & Beverages |
| Oliver Kahn | 1.86× | Sports |
| Golem | 1.55× | Technology & Electronics |
| Figure painting (hobby) | 1.93× | Arts & Culture |
| Volvo V60 | 2.23× | Cars & Mobility |
| Theocracy | 4.56× | Music & Radio |
| Esra Erol | 2.34× | Movies & TV |
| Keeper (password manager) | 1.78× | Technology & Electronics |
| Bull riding | 2.63× | Sports |
| Emperor Entertainment Group | 1.5× | Business & Career |
| New Era (Namibia) | 1.66× | News |
| Golden Gate | 2.12× | Games |
| Inha University | 6.72× | Business & Career |
| Samanyolu Haber | 1.63× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.74 |
| Indulgence | JOY | 1.26 |
| Tradition | CONSERVATISM | 1.23 |
| Pet Ownership | JOY | 1.18 |
| Sports Activity | POWER | 1.18 |
| DIY Mentality | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 91.7% |
| Switzerland | 4.7% |
| Austria | 0.8% |
See Stuttgarter Weihnachtsmarkt audiences in other countries
- Stuttgarter Weihnachtsmarkt — United States
- Stuttgarter Weihnachtsmarkt — United Kingdom
- Stuttgarter Weihnachtsmarkt — France
- Stuttgarter Weihnachtsmarkt — Italy
- Stuttgarter Weihnachtsmarkt — Spain
- Stuttgarter Weihnachtsmarkt — Brazil
- Stuttgarter Weihnachtsmarkt — Japan
- Stuttgarter Weihnachtsmarkt — South Korea
- Stuttgarter Weihnachtsmarkt — India
More Volksfest audiences in Germany
- Oktoberfest (2,440,611)
- Cranger Kirmes (1,225,510)
- Mainfest (977,694)
- Dortmunder Weihnachtsmarkt (668,629)
- Bremer Freimarkt (555,428)
Frequently asked questions
How many fans does Stuttgarter Weihnachtsmarkt have in Germany?
Stuttgarter Weihnachtsmarkt has an estimated audience of 781,376 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Stuttgarter Weihnachtsmarkt fans?
50.3% of Stuttgarter Weihnachtsmarkt fans are female, 49.7% are male, with an average age of 39.4 years.
Which brands do Stuttgarter Weihnachtsmarkt fans like most?
Stuttgarter Weihnachtsmarkt fans show strongest brand affinity for Home Office (1.78×), Progressive rock (2.29×), and Stradivarius (1.82×) over the country average.
Where do Stuttgarter Weihnachtsmarkt fans live in Germany?
Stuttgarter Weihnachtsmarkt fans in Germany are most concentrated in Baden-Württemberg (reach 586,032), Bayern (reach 79,072), and Hessen (reach 49,126). These three regions account for the largest share of the active audience.
What other brands do Stuttgarter Weihnachtsmarkt fans also like?
Beyond Stuttgarter Weihnachtsmarkt itself, the audience over-indexes on Progressive rock (2.29×), Stradivarius (1.82×), Time (magazine) (1.8×), and Chalkidiki (2.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stuttgarter Weihnachtsmarkt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.