Rascasse Audience Intelligence

Frankfurt Audience in Germany

A data profile of the people who buy, follow and care about Frankfurt in Germany — modelled from more than twelve digital signal sources. Frankfurt has an estimated audience of 7,406,300 people in Germany.

#7among City in Germany#26among POI in Germany#41in Travel & Leisure

The average Frankfurt fan in Germany is 40.6 years old, balanced, and lives primarily in Hessen.

The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern.

Top brand affinities include Eintracht Frankfurt, SV Werder Bremen, Commerzbank, with strongest over-indexing on Eintracht Frankfurt (3.06× the country average).

Demographically, the Frankfurt audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Career Orientation, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Frankfurt fan in Germany is balanced, around 40.6 years old, with strong Career Orientation tendencies and a notable affinity for Eintracht Frankfurt.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frankfurt profile in Germany.

Audience size
7.4M
in Germany
Gender
48.3%♀
51.7% male
Age
40.6
average years
Country rank
#584
POI in Germany
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Frankfurt fans

48.3% are female, 51.7% are male, average age 40.6.

Fig. 02

Gender split

48.3%
Female
51.7%
Male
Demographic split for Frankfurt audience in Germany
MetricValue
Female48.3%
Male51.7%
Average age40.6
Estimated audience size7,406,300
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Frankfurt audience in Germany
Age bracketShare%
16-1915%
20-2919%
30-3922%
40-4924%
50+20%
Fig. 04

Worldwide distribution

41.2%

of the worldwide Frankfurt audience comes from Germany.

Worldwide audience distribution share by country for Frankfurt
CountryShare
Germany41.2%
United States8.3%
United Kingdom3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frankfurt audience in Germany is strongest.

Fig. 05

Top regions by affinity

Frankfurt fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~3.5M5.88×
02Rheinland-Pfalz~500K1.47×
03Baden-Württemberg~1M1.04×
04Bayern~1M0.90×
05Saarland~80K0.84×
06Nordrhein-Westfalen~1.5M0.79×
07Hamburg~100K0.70×
08Berlin~200K0.68×
09Niedersachsen~500K0.66×
10Bremen~40K0.65×
11Thüringen~100K0.62×
12Sachsen~200K0.54×
13Schleswig-Holstein~100K0.52×
14Brandenburg~100K0.48×
15Sachsen-Anhalt~90K0.47×
16Mecklenburg-Vorpommern~60K0.39×
Fig. 06

Affinity by region

Affinity by region — Frankfurt, Germany
0.39×1.00×5.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frankfurt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frankfurt audience
#·InterestCategoryAffinity×
01Eintracht FrankfurtSports3.06×
02Paris Saint-GermainSports2.51×
031. FSV Mainz 05Sports2.41×
04Lotto HessenGames2.39×
05Bayer 04 LeverkusenSports2.37×
06Borussia MönchengladbachSports2.26×
071. FC KölnSports2.19×
08Women's soccerSports2.16×
09Hamburger SVSports2.09×
10DFB-PokalSports1.83×
11RB LeipzigSports1.81×
12FC Schalke 04Sports1.77×
13SV Werder BremenSports1.76×
14CommerzbankBusiness & Career1.76×
153. LigaSports1.74×
16Germany national football teamSports1.71×
17Manuel NeuerSports1.56×
182. BundesligaSports1.53×
19VfB StuttgartSports1.53×
20PostbankBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frankfurt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frankfurt audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.13×
CreativityOPEN1.02×
Community OrientationOPEN1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frankfurt audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.88×
Urban LifestyleOPEN0.90×
PatriotismCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Frankfurt have in Germany?

Frankfurt has an estimated audience of 7,406,300 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.

02

What is the gender split and age of Frankfurt fans?

48.3% of Frankfurt fans are female, 51.7% are male, with an average age of 40.6 years.

03

Which brands do Frankfurt fans like most?

Frankfurt fans show strongest brand affinity for Eintracht Frankfurt (3.06×), SV Werder Bremen (1.76×), and Commerzbank (1.76×) over the country average.

04

Where do Frankfurt fans live in Germany?

Frankfurt fans in Germany are most concentrated in Hessen (reach ~3.5M), Nordrhein-Westfalen (reach ~1.5M), and Bayern (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Frankfurt fans also like?

Beyond Frankfurt itself, the audience over-indexes on SV Werder Bremen (1.76×), Commerzbank (1.76×), Borussia Mönchengladbach (2.26×), and 1. FC Köln (2.19×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Frankfurt audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Frankfurt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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