Frankfurt Audience in Germany
Frankfurt has an estimated audience of 7,406,300 people in Germany. 48.3% are female, 51.7% are male, average age 40.6. Top regions: Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities: Eintracht Frankfurt, SV Werder Bremen, Commerzbank, Hamburger SV, 2. Bundesliga.
The average Frankfurt fan in Germany is 40.6 years old, balanced, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities include Eintracht Frankfurt, SV Werder Bremen, Commerzbank, with strongest over-indexing on Eintracht Frankfurt (3.06× the country average). Demographically, the Frankfurt audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Frankfurt fans
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 40.6 |
| Estimated audience size | 7,406,300 |
Audience persona
The typical Frankfurt fan in Germany is balanced, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for Eintracht Frankfurt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 2,715,936 | 4.81× |
| Nordrhein-Westfalen | 1,412,703 | 0.87× |
| Bayern | 1,142,858 | 0.96× |
| Baden-Württemberg | 1,136,160 | 1.12× |
| Rheinland-Pfalz | 531,061 | 1.43× |
| Niedersachsen | 503,305 | 0.7× |
| Berlin | 251,560 | 0.76× |
| Sachsen | 207,078 | 0.57× |
| Schleswig-Holstein | 143,237 | 0.54× |
| Hamburg | 129,821 | 0.78× |
| Thüringen | 116,939 | 0.62× |
| Brandenburg | 108,385 | 0.47× |
| Sachsen-Anhalt | 91,439 | 0.48× |
| Saarland | 76,741 | 0.84× |
| Mecklenburg-Vorpommern | 55,994 | 0.4× |
| Bremen | 41,988 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eintracht Frankfurt | 3.06× | Sports |
| SV Werder Bremen | 1.76× | Sports |
| Commerzbank | 1.76× | Business & Career |
| Hamburger SV | 2.09× | Sports |
| 2. Bundesliga | 1.53× | Sports |
| VfB Stuttgart | 1.53× | Sports |
| Postbank | 1.51× | Business & Career |
| RB Leipzig | 1.81× | Sports |
| FC Schalke 04 | 1.77× | Sports |
| Lotto Hessen | 2.39× | Games |
| Paris Saint-Germain | 2.51× | Sports |
| Bayer 04 Leverkusen | 2.37× | Sports |
| Women's soccer | 2.16× | Sports |
| Germany national football team | 1.71× | Sports |
| 3. Liga | 1.74× | Sports |
| IHF World Men's Handball Championship | 1.5× | Sports |
| DFB-Pokal | 1.83× | Sports |
| Serie A | 1.55× | Sports |
| Manchester City F.C. | 1.5× | Sports |
| La Liga | 1.52× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.34 |
| Design Affinity | PREMIUM | 1.17 |
| Tradition | CONSERVATISM | 1.15 |
| Sports Activity | POWER | 1.13 |
| Career Orientation | POWER | 1.08 |
| Pet Ownership | JOY | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 40.1% |
| United States | 8.0% |
| United Kingdom | 3.2% |
See Frankfurt audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Frankfurt have in Germany?
Frankfurt has an estimated audience of 7,406,300 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Frankfurt fans?
48.3% of Frankfurt fans are female, 51.7% are male, with an average age of 40.6 years.
Which brands do Frankfurt fans like most?
Frankfurt fans show strongest brand affinity for Eintracht Frankfurt (3.06×), SV Werder Bremen (1.76×), and Commerzbank (1.76×) over the country average.
Where do Frankfurt fans live in Germany?
Frankfurt fans in Germany are most concentrated in Hessen (reach 2,715,936), Nordrhein-Westfalen (reach 1,412,703), and Bayern (reach 1,142,858). These three regions account for the largest share of the active audience.
What other brands do Frankfurt fans also like?
Beyond Frankfurt itself, the audience over-indexes on SV Werder Bremen (1.76×), Commerzbank (1.76×), Hamburger SV (2.09×), and 2. Bundesliga (1.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Frankfurt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.