Lotto Hessen Audience in Germany
Lotto Hessen has an estimated audience of 4,081,655 people in Germany. 47.2% are female, 52.8% are male, average age 41.2. Top regions: Hessen, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Cocktail, Stradivarius, Unique Gifts, Euskirchen (district), Pro-Ject.
The average Lotto Hessen fan in Germany is 41.2 years old, balanced, and lives primarily in Hessen. The audience is concentrated in Hessen, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Cocktail, Stradivarius, Unique Gifts, with strongest over-indexing on Cocktail (1.82× the country average). Demographically, the Lotto Hessen audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Lottery
Demographics of Lotto Hessen fans
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 41.2 |
| Estimated audience size | 4,081,655 |
Audience persona
The typical Lotto Hessen fan in Germany is balanced, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 3,061,242 | 13.07× |
| Baden-Württemberg | 162,900 | 0.29× |
| Nordrhein-Westfalen | 154,567 | 0.17× |
| Rheinland-Pfalz | 124,446 | 0.61× |
| Bayern | 116,735 | 0.18× |
| Niedersachsen | 107,133 | 0.27× |
| Berlin | 27,512 | 0.15× |
| Thüringen | 25,951 | 0.25× |
| Schleswig-Holstein | 22,875 | 0.16× |
| Sachsen | 21,087 | 0.11× |
| Hamburg | 17,267 | 0.19× |
| Brandenburg | 11,351 | 0.09× |
| Sachsen-Anhalt | 10,523 | 0.1× |
| Saarland | 9,466 | 0.19× |
| Mecklenburg-Vorpommern | 8,865 | 0.11× |
| Bremen | 2,263 | 0.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 1.82× | Food & Beverages |
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.52× | Shopping |
| Euskirchen (district) | 7.22× | Travel & Leisure |
| Pro-Ject | 5.71× | Music & Radio |
| Snow White (Fables) | 1.79× | Literature |
| Noodle (Gorillaz) | 2.31× | Music & Radio |
| Esra Erol | 4.06× | Movies & TV |
| Home Delivery | 1.91× | Food & Beverages |
| Theocracy | 5.8× | Music & Radio |
| Jaguar F-Pace | 3.49× | Cars & Mobility |
| Emperor Entertainment Group | 2.03× | Business & Career |
| Preacher (comics) | 3.64× | Literature |
| Castile soap | 11.2× | Home & Garden |
| Gudrun Sjödén | 1.61× | Fashion & Accessoires |
| Video izle | 1.64× | |
| Metamorphoses | 1.6× | Literature |
| Keeper (password manager) | 2.07× | Technology & Electronics |
| Peugeot 308 | 1.72× | Cars & Mobility |
| Sentosa | 6.49× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.52 |
| Sports Activity | POWER | 1.18 |
| Tradition | CONSERVATISM | 1.18 |
| Patriotism | CONSERVATISM | 1.18 |
| Career Orientation | POWER | 1.15 |
| Need for Security | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.0% |
| Austria | 0.2% |
| Spain | 0.2% |
See Lotto Hessen audiences in other countries
More Lottery audiences in Germany
- Eurojackpot (8,888,839)
- Lotto24 (3,527,397)
- Spiel 77 (701,458)
- Faber Lotto (349,703)
- ARD Fernsehlotterie (329,929)
Frequently asked questions
How many fans does Lotto Hessen have in Germany?
Lotto Hessen has an estimated audience of 4,081,655 people in Germany, concentrated in Hessen and Baden-Württemberg.
What is the gender split and age of Lotto Hessen fans?
47.2% of Lotto Hessen fans are female, 52.8% are male, with an average age of 41.2 years.
Which brands do Lotto Hessen fans like most?
Lotto Hessen fans show strongest brand affinity for Cocktail (1.82×), Stradivarius (1.97×), and Unique Gifts (1.52×) over the country average.
Where do Lotto Hessen fans live in Germany?
Lotto Hessen fans in Germany are most concentrated in Hessen (reach 3,061,242), Baden-Württemberg (reach 162,900), and Nordrhein-Westfalen (reach 154,567). These three regions account for the largest share of the active audience.
What other brands do Lotto Hessen fans also like?
Beyond Lotto Hessen itself, the audience over-indexes on Stradivarius (1.97×), Unique Gifts (1.52×), Euskirchen (district) (7.22×), and Pro-Ject (5.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lotto Hessen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.