Lottery Audience in Germany
Lottery has an estimated audience of 2,059,747 people in Germany. 43.6% are female, 56.4% are male, average age 42.3. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Lotto24, Lottoland, Lotto Hessen, Eurojackpot, Tagesschau.
The average Lottery fan in Germany is 42.3 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Lotto24, Lottoland, Lotto Hessen, with strongest over-indexing on Lotto24 (18.17× the country average). Demographically, the Lottery audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Indulgence, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Topic
Demographics of Lottery fans
| Metric | Value |
|---|---|
| Female | 43.6% |
| Male | 56.4% |
| Average age | 42.3 |
| Estimated audience size | 2,059,747 |
Audience persona
The typical Lottery fan in Germany is more male, around 42.3 years old, with strong Indulgence tendencies and a notable affinity for Lotto24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 750,160 | 2.67× |
| Bayern | 341,980 | 1.03× |
| Nordrhein-Westfalen | 323,652 | 0.72× |
| Hessen | 233,420 | 1.49× |
| Niedersachsen | 191,482 | 0.96× |
| Sachsen | 126,839 | 1.26× |
| Berlin | 112,160 | 1.22× |
| Rheinland-Pfalz | 87,387 | 0.85× |
| Schleswig-Holstein | 64,652 | 0.87× |
| Brandenburg | 42,509 | 0.67× |
| Hamburg | 40,448 | 0.87× |
| Sachsen-Anhalt | 37,313 | 0.7× |
| Thüringen | 36,019 | 0.69× |
| Mecklenburg-Vorpommern | 24,271 | 0.62× |
| Saarland | 19,710 | 0.78× |
| Bremen | 11,005 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lotto24 | 18.17× | Games |
| Lottoland | 20.95× | Games |
| Lotto Hessen | 7.97× | Games |
| Eurojackpot | 5.24× | Games |
| Tagesschau | 2.94× | Movies & TV |
| EuroMillions | 20.67× | Games |
| Bauhaus | 2.41× | Shopping |
| Spiel 77 | 11.17× | Games |
| Targobank | 3.57× | Business & Career |
| Germany | 1.56× | Travel & Leisure |
| Payback | 4.28× | Shopping |
| Netto Marken-Discount | 2.16× | Shopping |
| Commerzbank | 2.35× | Business & Career |
| Lotto Max | 26.95× | Games |
| Aral AG | 2.26× | Cars & Mobility |
| Wetter.com | 2.07× | Home & Garden |
| Lotto 6/49 | 15.69× | Games |
| Kaufland | 1.85× | Shopping |
| Tipico | 2.67× | Games |
| Postbank | 2.24× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.35 |
| Need for Security | CONSERVATISM | 1.32 |
| Price Sensitivity | PREMIUM | 1.25 |
| Patriotism | CONSERVATISM | 1.17 |
| Luxury Orientation | PREMIUM | 1.17 |
| Pet Ownership | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Dominican Republic | 38.2% |
| Japan | 10.1% |
| United States | 8.4% |
See Lottery audiences in other countries
More Games audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Lottery have in Germany?
Lottery has an estimated audience of 2,059,747 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Lottery fans?
43.6% of Lottery fans are female, 56.4% are male, with an average age of 42.3 years.
Which brands do Lottery fans like most?
Lottery fans show strongest brand affinity for Lotto24 (18.17×), Lottoland (20.95×), and Lotto Hessen (7.97×) over the country average.
Where do Lottery fans live in Germany?
Lottery fans in Germany are most concentrated in Baden-Württemberg (reach 750,160), Bayern (reach 341,980), and Nordrhein-Westfalen (reach 323,652). These three regions account for the largest share of the active audience.
What other brands do Lottery fans also like?
Beyond Lottery itself, the audience over-indexes on Lottoland (20.95×), Lotto Hessen (7.97×), Eurojackpot (5.24×), and Tagesschau (2.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lottery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.