Lottery Audience in Germany
A data profile of the people who buy, follow and care about Lottery in Germany — modelled from more than twelve digital signal sources. Lottery has an estimated audience of 2,059,747 people in Germany.
The average Lottery fan in Germany is 42.3 years old, more male, and lives primarily in Baden-Württemberg.
The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.
Top brand affinities include Lotto24, Lottoland, Lotto Hessen, with strongest over-indexing on Lotto24 (18.17× the country average).
Demographically, the Lottery audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Price Sensitivity, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Lottery fan in Germany is more male, around 42.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Lotto24.
At a glance
The key figures that characterise the Lottery profile in Germany.
Search interest · 12-month trend
Demographics of Lottery fans
43.6% are female, 56.4% are male, average age 42.3.
Gender split
| Metric | Value |
|---|---|
| Female | 43.6% |
| Male | 56.4% |
| Average age | 42.3 |
| Estimated audience size | 2,059,747 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 24% |
Worldwide distribution
of the worldwide Lottery audience comes from Germany.
| Country | Share |
|---|---|
| Dominican Republic | 38.2% |
| Japan | 10.1% |
| United States | 8.4% |
Geography
Where the Lottery audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~600K | 2.30× | |
| 02 | Hessen | ~200K | 1.43× | |
| 03 | Sachsen | ~100K | 1.16× | |
| 04 | Berlin | ~100K | 1.15× | |
| 05 | Bayern | ~300K | 1.00× | |
| 06 | Niedersachsen | ~200K | 0.96× | |
| 07 | Bremen | ~20K | 0.96× | |
| 08 | Hamburg | ~40K | 0.93× | |
| 09 | Schleswig-Holstein | ~70K | 0.92× | |
| 10 | Saarland | ~20K | 0.92× | |
| 11 | Rheinland-Pfalz | ~90K | 0.91× | |
| 12 | Sachsen-Anhalt | ~50K | 0.88× | |
| 13 | Thüringen | ~50K | 0.88× | |
| 14 | Mecklenburg-Vorpommern | ~30K | 0.86× | |
| 15 | Brandenburg | ~50K | 0.84× | |
| 16 | Nordrhein-Westfalen | ~300K | 0.77× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Lottery audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lotto Max | Games | 26.95× | ||
| 02 | Lottoland | Games | 20.95× | ||
| 03 | EuroMillions | Games | 20.67× | ||
| 04 | Lotto24 | Games | 18.17× | ||
| 05 | Lotto 6/49 | Games | 15.69× | ||
| 06 | Psychometrics | Health | 15.32× | ||
| 07 | GlücksSpirale | Games | 11.17× | ||
| 08 | Spiel 77 | Games | 11.17× | ||
| 09 | Lotto Hessen | Games | 7.97× | ||
| 10 | Oddset | Games | 6.88× | ||
| 11 | Eurojackpot | Games | 5.24× | ||
| 12 | Payback | Shopping | 4.28× | ||
| 13 | Targobank | Business & Career | 3.57× | ||
| 14 | Tagesschau | Movies & TV | 2.94× | ||
| 15 | Tipico | Games | 2.67× | ||
| 16 | Bauhaus | Shopping | 2.41× | ||
| 17 | Commerzbank | Business & Career | 2.35× | ||
| 18 | Netto Marken-Discount | Shopping | 2.16× | ||
| 19 | Kaufland | Shopping | 1.85× | ||
| 20 | Germany | Travel & Leisure | 1.56× |
Personality of the Lottery audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.01× | |
| Need for Security | CONSERVATISM | 1.54× | |
| DIY Mentality | THRILL | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.63× | |
| Design Affinity | PREMIUM | 0.70× | |
| Sustainability | BALANCE | 0.76× |
Frequently asked questions
How many fans does Lottery have in Germany?
Lottery has an estimated audience of 2,059,747 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Lottery fans?
43.6% of Lottery fans are female, 56.4% are male, with an average age of 42.3 years.
Which brands do Lottery fans like most?
Lottery fans show strongest brand affinity for Lotto24 (18.17×), Lottoland (20.95×), and Lotto Hessen (7.97×) over the country average.
Where do Lottery fans live in Germany?
Lottery fans in Germany are most concentrated in Baden-Württemberg (reach ~600K), Nordrhein-Westfalen (reach ~300K), and Bayern (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Lottery fans also like?
Beyond Lottery itself, the audience over-indexes on Lottoland (20.95×), Lotto Hessen (7.97×), GlücksSpirale (11.17×), and Eurojackpot (5.24×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Games audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Lottery audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lottery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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