Oddset Target Market in Germany
A data profile of the people who buy, follow and care about Oddset in Germany — modelled from more than twelve digital signal sources. Oddset has an estimated audience of 1,229,040 people in Germany.
The average Oddset fan in Germany is 41.9 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tipico, Bet-at-home.com, Betfair, with strongest over-indexing on Tipico (13.99× the country average).
Demographically, the Oddset audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Need for Security, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Oddset fan in Germany is more male, around 41.9 years old, with strong Need for Security tendencies and a notable affinity for Tipico.
At a glance
The key figures that characterise the Oddset profile in Germany.
Search interest · 12-month trend
Customer demographics of Oddset
31.5% are female, 68.5% are male, average age 41.9.
Gender split
| Metric | Value |
|---|---|
| Female | 31.5% |
| Male | 68.5% |
| Average age | 41.9 |
| Estimated audience size | 1,229,040 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 26% |
Worldwide distribution
of the worldwide Oddset audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 41.7% |
| Denmark | 35.1% |
| Sweden | 21.0% |
Geography
Where the Oddset audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~70K | 2.26× | |
| 02 | Nordrhein-Westfalen | ~400K | 1.41× | |
| 03 | Rheinland-Pfalz | ~80K | 1.33× | |
| 04 | Schleswig-Holstein | ~60K | 1.31× | |
| 05 | Hessen | ~100K | 1.11× | |
| 06 | Mecklenburg-Vorpommern | ~20K | 1.10× | |
| 07 | Bayern | ~200K | 1.04× | |
| 08 | Saarland | ~10K | 1.02× | |
| 09 | Baden-Württemberg | ~200K | 0.93× | |
| 10 | Niedersachsen | ~90K | 0.78× | |
| 11 | Brandenburg | ~30K | 0.75× | |
| 12 | Thüringen | ~20K | 0.73× | |
| 13 | Bremen | ~7K | 0.68× | |
| 14 | Hamburg | ~20K | 0.66× | |
| 15 | Sachsen | ~30K | 0.52× | |
| 16 | Berlin | ~30K | 0.51× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Oddset audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Betfair | Games | 25.56× | ||
| 02 | Bet-at-home.com | Games | 15.57× | ||
| 03 | Tipico | Games | 13.99× | ||
| 04 | Unibet | Games | 10.79× | ||
| 05 | Online gambling | Games | 8.55× | ||
| 06 | Lottoland | Games | 7.02× | ||
| 07 | Lottery | Games | 6.88× | ||
| 08 | Fandom | Literature | 6.47× | ||
| 09 | Online poker | Games | 5.35× | ||
| 10 | Ligue 1 | Sports | 4.94× | ||
| 11 | Gambling | Games | 4.21× | ||
| 12 | Eurojackpot | Games | 3.78× | ||
| 13 | Transfermarkt | Sports | 3.67× | ||
| 14 | Postbank | Business & Career | 2.77× | ||
| 15 | SV Werder Bremen | Sports | 2.60× | ||
| 16 | Sportschau | Sports | 2.49× | ||
| 17 | UEFA Champions League | Sports | 1.88× | ||
| 18 | Borussia Dortmund | Sports | 1.82× | ||
| 19 | FC Bayern Munich | Sports | 1.73× | ||
| 20 | FIFA World Cup | Sports | 1.72× |
Personality of the Oddset audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.64× | |
| Spirituality | BALANCE | 1.32× | |
| Patriotism | CONSERVATISM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.51× | |
| Creativity | OPEN | 0.57× | |
| Sustainability | BALANCE | 0.60× |
Frequently asked questions
Who is Oddset's target market in Germany?
Oddset's target market in Germany covers an estimated 1,229,040 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Oddset customers?
31.5% of the Oddset audience are female, 68.5% are male, with an average age of 41.9 years.
Which brands do Oddset fans like most?
Oddset fans show strongest brand affinity for Tipico (13.99×), Bet-at-home.com (15.57×), and Betfair (25.56×) over the country average.
Where do Oddset fans live in Germany?
Oddset fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Oddset fans also like?
Beyond Oddset itself, the audience over-indexes on Bet-at-home.com (15.57×), Betfair (25.56×), Transfermarkt (3.67×), and Online gambling (8.55×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Betting audiences in Germany
- Tipico (8,270,386)
- Betano (3,654,706)
- Bwin (3,221,732)
- Interwetten (2,544,081)
- NEO.bet (1,989,527)
See Oddset audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Oddset. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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