Oddset Audience in Germany
Oddset has an estimated audience of 1,122,514 people in Germany. 32.0% are female, 68.0% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Noodle (Gorillaz), Litter box, Cocktail, Progressive rock, VfL Wolfsburg.
The average Oddset fan in Germany is 41.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Noodle (Gorillaz), Litter box, Cocktail, with strongest over-indexing on Noodle (Gorillaz) (7.23× the country average). Demographically, the Oddset audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Indulgence, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Betting
Demographics of Oddset fans
| Metric | Value |
|---|---|
| Female | 32.0% |
| Male | 68.0% |
| Average age | 41.4 |
| Estimated audience size | 1,122,514 |
Audience persona
The typical Oddset fan in Germany is more male, around 41.4 years old, with strong Indulgence tendencies and a notable affinity for Noodle (Gorillaz).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 362,490 | 1.48× |
| Bayern | 200,261 | 1.11× |
| Baden-Württemberg | 153,982 | 1.01× |
| Hessen | 101,135 | 1.18× |
| Niedersachsen | 84,971 | 0.78× |
| Rheinland-Pfalz | 76,706 | 1.36× |
| Sachsen-Anhalt | 59,084 | 2.03× |
| Schleswig-Holstein | 55,161 | 1.37× |
| Berlin | 29,146 | 0.58× |
| Sachsen | 28,983 | 0.53× |
| Brandenburg | 27,448 | 0.79× |
| Thüringen | 19,991 | 0.7× |
| Mecklenburg-Vorpommern | 19,058 | 0.89× |
| Hamburg | 17,136 | 0.68× |
| Saarland | 12,555 | 0.91× |
| Bremen | 5,887 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Noodle (Gorillaz) | 7.23× | Music & Radio |
| Litter box | 2.19× | Pets & Animals |
| Cocktail | 1.93× | Food & Beverages |
| Progressive rock | 2.32× | Music & Radio |
| VfL Wolfsburg | 2.3× | Sports |
| Unique Gifts | 1.82× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Haberler | 1.55× | News |
| Snow White (Fables) | 2.67× | Literature |
| Pro-Ject | 7.12× | Music & Radio |
| Birthday Gifts | 1.83× | Kids & Family |
| Urban Outfitters | 1.58× | Shopping |
| Home Delivery | 2.04× | Food & Beverages |
| Jaguar F-Pace | 4.61× | Cars & Mobility |
| ESN | 6.11× | Health |
| Icon (magazine) | 1.67× | Arts & Culture |
| Kerala | 2.75× | Travel & Leisure |
| Medieval fantasy | 7.13× | Literature |
| Video izle | 2.1× | |
| Esra Erol | 3.47× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.36 |
| Need for Security | CONSERVATISM | 1.31 |
| Patriotism | CONSERVATISM | 1.14 |
| Early Adopter Mentality | POWER | 1.1 |
| Career Orientation | POWER | 1.08 |
| Luxury Orientation | PREMIUM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 40.1% |
| Denmark | 36.6% |
| Sweden | 21.2% |
See Oddset audiences in other countries
More Betting audiences in Germany
- Tipico (8,270,386)
- Bwin (3,165,731)
- Betano (2,989,693)
- Interwetten (2,653,623)
- TipWin (2,132,435)
Frequently asked questions
How many fans does Oddset have in Germany?
Oddset has an estimated audience of 1,122,514 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Oddset fans?
32.0% of Oddset fans are female, 68.0% are male, with an average age of 41.4 years.
Which brands do Oddset fans like most?
Oddset fans show strongest brand affinity for Noodle (Gorillaz) (7.23×), Litter box (2.19×), and Cocktail (1.93×) over the country average.
Where do Oddset fans live in Germany?
Oddset fans in Germany are most concentrated in Nordrhein-Westfalen (reach 362,490), Bayern (reach 200,261), and Baden-Württemberg (reach 153,982). These three regions account for the largest share of the active audience.
What other brands do Oddset fans also like?
Beyond Oddset itself, the audience over-indexes on Litter box (2.19×), Cocktail (1.93×), Progressive rock (2.32×), and VfL Wolfsburg (2.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Oddset. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.