Rascasse Audience Intelligence

Unibet Audience in Germany

A data profile of the people who buy, follow and care about Unibet in Germany — modelled from more than twelve digital signal sources. Unibet has an estimated audience of 623,452 people in Germany.

#1among Gambling in Germany#85among Video / Board Game in Germany#227in Games

The average Unibet fan in Germany is 40.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Lotto Max, Ladbrokes, Tipico, with strongest over-indexing on Lotto Max (144.6× the country average).

Demographically, the Unibet audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Need for Security, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Unibet fan in Germany is more male, around 40.9 years old, with strong Need for Security tendencies and a notable affinity for Lotto Max.

Category: Games · Type: Video / Board Game · Subtype: Gambling

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Unibet profile in Germany.

Audience size
623K
in Germany
Gender
24.9%♀
75.1% male
Age
40.9
average years
Country rank
#9783
Video / Board Game in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Unibet fans

24.9% are female, 75.1% are male, average age 40.9.

Fig. 02

Gender split

24.9%
Female
75.1%
Male
Demographic split for Unibet audience in Germany
MetricValue
Female24.9%
Male75.1%
Average age40.9
Estimated audience size623,452
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Unibet audience in Germany
Age bracketShare%
16-1914%
20-2920%
30-3921%
40-4922%
50+23%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Unibet audience comes from Germany.

Worldwide audience distribution share by country for Unibet
CountryShare
United Kingdom10.5%
France7.9%
Italy7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Unibet audience in Germany is strongest.

Fig. 05

Top regions by affinity

Unibet fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.53×
02Hessen~70K1.51×
03Nordrhein-Westfalen~200K1.48×
04Bayern~100K1.44×
05Niedersachsen~80K1.34×
06Sachsen-Anhalt~20K1.20×
07Rheinland-Pfalz~40K1.12×
08Saarland~7K0.95×
09Brandenburg~20K0.89×
10Bremen~4K0.82×
11Thüringen~10K0.80×
12Sachsen~20K0.74×
13Hamburg~10K0.72×
14Berlin~20K0.70×
15Schleswig-Holstein~20K0.69×
16Mecklenburg-Vorpommern~7K0.62×
Fig. 06

Affinity by region

Affinity by region — Unibet, Germany
0.62×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Unibet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Unibet audience
#·InterestCategoryAffinity×
01Loterías y Apuestas del EstadoGames172.18×
0232RedGames156.56×
03Lotto MaxGames144.60×
04LoteríaGames125.10×
05Paddy PowerGames73.47×
06LadbrokesGames71.71×
07SportingbetSports37.02×
08Lotto 6/49Games35.12×
09Bet-at-home.comGames23.95×
10Bet365Games23.66×
11MaltaTravel & Leisure21.64×
12Lotto24Games19.01×
13BetanoGames13.81×
14TipicoGames13.30×
15InterwettenGames12.26×
16Ligue 1Sports12.05×
17DFB-PokalSports8.88×
18TransfermarktSports5.62×
19GermanyTravel & Leisure4.22×
20FIFA World CupSports3.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Unibet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Unibet audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.71×
Risk AppetiteTHRILL1.52×
PatriotismCONSERVATISM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Unibet audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.54×
CreativityOPEN0.70×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Unibet have in Germany?

Unibet has an estimated audience of 623,452 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Unibet fans?

24.9% of Unibet fans are female, 75.1% are male, with an average age of 40.9 years.

03

Which brands do Unibet fans like most?

Unibet fans show strongest brand affinity for Lotto Max (144.6×), Ladbrokes (71.71×), and Tipico (13.3×) over the country average.

04

Where do Unibet fans live in Germany?

Unibet fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Unibet fans also like?

Beyond Unibet itself, the audience over-indexes on Ladbrokes (71.71×), Tipico (13.3×), Lotto24 (19.01×), and Paddy Power (73.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gambling audiences in Germany

See Unibet audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Unibet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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