Unibet Audience in Germany
Unibet has an estimated audience of 610,365 people in Germany. 24.9% are female, 75.1% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lotto Max, Ladbrokes, Tipico, Lotto24, Paddy Power.
The average Unibet fan in Germany is 40.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lotto Max, Ladbrokes, Tipico, with strongest over-indexing on Lotto Max (144.6× the country average). Demographically, the Unibet audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Spirituality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Gambling
Demographics of Unibet fans
| Metric | Value |
|---|---|
| Female | 24.9% |
| Male | 75.1% |
| Average age | 40.9 |
| Estimated audience size | 610,365 |
Audience persona
The typical Unibet fan in Germany is more male, around 40.9 years old, with strong Spirituality tendencies and a notable affinity for Lotto Max.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 207,040 | 1.52× |
| Bayern | 155,880 | 1.55× |
| Baden-Württemberg | 140,754 | 1.65× |
| Hessen | 77,650 | 1.63× |
| Niedersachsen | 72,254 | 1.19× |
| Rheinland-Pfalz | 25,522 | 0.82× |
| Sachsen | 23,402 | 0.76× |
| Berlin | 20,279 | 0.73× |
| Brandenburg | 17,740 | 0.92× |
| Sachsen-Anhalt | 17,320 | 1.07× |
| Schleswig-Holstein | 14,561 | 0.65× |
| Thüringen | 12,918 | 0.81× |
| Hamburg | 10,609 | 0.75× |
| Mecklenburg-Vorpommern | 6,722 | 0.56× |
| Saarland | 6,645 | 0.87× |
| Bremen | 2,737 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lotto Max | 144.6× | Games |
| Ladbrokes | 71.71× | Games |
| Tipico | 13.3× | Games |
| Lotto24 | 19.01× | Games |
| Paddy Power | 73.47× | Games |
| Bet365 | 23.66× | Games |
| Loterías y Apuestas del Estado | 172.18× | Games |
| Bet-at-home.com | 23.95× | Games |
| 32Red | 156.56× | Games |
| Sportingbet | 37.02× | Sports |
| Germany | 4.22× | Travel & Leisure |
| Betano | 13.81× | Games |
| Borussia Dortmund | 3.44× | Sports |
| Ligue 1 | 12.05× | Sports |
| Interwetten | 12.26× | Games |
| DFB-Pokal | 8.88× | Sports |
| Lotería | 125.1× | Games |
| Transfermarkt | 5.62× | Sports |
| Malta | 21.64× | Travel & Leisure |
| Lotto 6/49 | 35.12× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.44 |
| Need for Security | CONSERVATISM | 1.38 |
| Early Adopter Mentality | POWER | 1.29 |
| Sports Activity | POWER | 1.22 |
| Indulgence | JOY | 1.19 |
| Travelling | THRILL | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 10.6% |
| France | 7.9% |
| Italy | 7.8% |
See Unibet audiences in other countries
More Gambling audiences in Germany
- Betsson (376,202)
- Ladbrokes (312,622)
- Tombola (bingo company) (261,983)
- SBOBET (184,591)
- Lotto Max (104,550)
Frequently asked questions
How many fans does Unibet have in Germany?
Unibet has an estimated audience of 610,365 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Unibet fans?
24.9% of Unibet fans are female, 75.1% are male, with an average age of 40.9 years.
Which brands do Unibet fans like most?
Unibet fans show strongest brand affinity for Lotto Max (144.6×), Ladbrokes (71.71×), and Tipico (13.3×) over the country average.
Where do Unibet fans live in Germany?
Unibet fans in Germany are most concentrated in Nordrhein-Westfalen (reach 207,040), Bayern (reach 155,880), and Baden-Württemberg (reach 140,754). These three regions account for the largest share of the active audience.
What other brands do Unibet fans also like?
Beyond Unibet itself, the audience over-indexes on Ladbrokes (71.71×), Tipico (13.3×), Lotto24 (19.01×), and Paddy Power (73.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Unibet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.