Lotto 6/49 Audience in Germany

Lotto 6/49 has an estimated audience of 251,758 people in Germany. 46.1% are female, 53.9% are male, average age 45.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Eurojackpot, Lotto24, Lottoland, Progressive jackpot, EuroMillions.
The average Lotto 6/49 fan in Germany is 45.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Eurojackpot, Lotto24, Lottoland, with strongest over-indexing on Eurojackpot (31.77× the country average). Demographically, the Lotto 6/49 audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game
Demographics of Lotto 6/49 fans
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 45.7 |
| Estimated audience size | 251,758 |
Audience persona
The typical Lotto 6/49 fan in Germany is balanced, around 45.7 years old, with strong Sustainability tendencies and a notable affinity for Eurojackpot.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 111,847 | 2.03× |
| Bayern | 38,246 | 0.95× |
| Baden-Württemberg | 32,653 | 0.95× |
| Berlin | 29,316 | 2.6× |
| Rheinland-Pfalz | 20,612 | 1.63× |
| Hessen | 14,465 | 0.75× |
| Niedersachsen | 13,254 | 0.54× |
| Thüringen | 4,804 | 0.75× |
| Schleswig-Holstein | 4,776 | 0.53× |
| Hamburg | 4,524 | 0.8× |
| Sachsen-Anhalt | 4,112 | 0.63× |
| Sachsen | 4,103 | 0.33× |
| Brandenburg | 4,042 | 0.52× |
| Bremen | 3,873 | 1.8× |
| Mecklenburg-Vorpommern | 3,678 | 0.77× |
| Saarland | 1,307 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eurojackpot | 31.77× | Games |
| Lotto24 | 38.95× | Games |
| Lottoland | 41.41× | Games |
| Progressive jackpot | 28.47× | Games |
| EuroMillions | 36.79× | Games |
| Lottery | 12.64× | Games |
| Lotto Max | 49.72× | Games |
| TipWin | 11× | Games |
| Tipico | 4.99× | Games |
| Winario | 13.01× | Games |
| Online bingo | 28.18× | Games |
| Powerball | 34.53× | Games |
| Online gambling | 7.7× | Games |
| Lotto Hessen | 4.98× | Games |
| Scratchcard | 24.69× | Games |
| Keno | 23.74× | Games |
| Casino | 5.56× | Games |
| Mega Millions | 33.74× | Games |
| StarGames | 5.88× | Games |
| Wunschgutschein | 2.7× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.17 |
| Indulgence | JOY | 1.82 |
| Quality Awareness | PREMIUM | 1.61 |
| Price Sensitivity | PREMIUM | 1.48 |
| Need for Security | CONSERVATISM | 1.45 |
| Luxury Orientation | PREMIUM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 54.9% |
| Germany | 22.4% |
| Philippines | 5.7% |
See Lotto 6/49 audiences in other countries
More Games audiences in Germany
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- Fortnite (4,903,747)
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- League of Legends (4,444,214)
- World of Warcraft (4,431,017)
Frequently asked questions
How many fans does Lotto 6/49 have in Germany?
Lotto 6/49 has an estimated audience of 251,758 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lotto 6/49 fans?
46.1% of Lotto 6/49 fans are female, 53.9% are male, with an average age of 45.7 years.
Which brands do Lotto 6/49 fans like most?
Lotto 6/49 fans show strongest brand affinity for Eurojackpot (31.77×), Lotto24 (38.95×), and Lottoland (41.41×) over the country average.
Where do Lotto 6/49 fans live in Germany?
Lotto 6/49 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 111,847), Bayern (reach 38,246), and Baden-Württemberg (reach 32,653). These three regions account for the largest share of the active audience.
What other brands do Lotto 6/49 fans also like?
Beyond Lotto 6/49 itself, the audience over-indexes on Lotto24 (38.95×), Lottoland (41.41×), Progressive jackpot (28.47×), and EuroMillions (36.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lotto 6/49. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.