Rascasse Audience Intelligence

TipWin Target Market in Germany

A data profile of the people who buy, follow and care about TipWin in Germany — modelled from more than twelve digital signal sources. TipWin has an estimated audience of 1,909,000 people in Germany.

#6among Betting in Germany#425among Brand in Germany#88in Games

The average TipWin fan in Germany is 38.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Hessen, Baden-Württemberg.

Top brand affinities include Tipico, Progressive jackpot, Lottoland, with strongest over-indexing on Tipico (46.16× the country average).

Demographically, the TipWin audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Need for Security, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical TipWin fan in Germany is more male, around 38.5 years old, with strong Need for Security tendencies and a notable affinity for Tipico.

Category: Games · Type: Brand · Subtype: Betting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TipWin profile in Germany.

Audience size
1.9M
in Germany
Gender
31.2%♀
68.8% male
Age
38.5
average years
Country rank
#3515
Brand in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of TipWin

31.2% are female, 68.8% are male, average age 38.5.

Fig. 02

Gender split

31.2%
Female
68.8%
Male
Demographic split for TipWin audience in Germany
MetricValue
Female31.2%
Male68.8%
Average age38.5
Estimated audience size1,909,000
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the TipWin audience in Germany
Age bracketShare%
16-1921%
20-2919%
30-3921%
40-4921%
50+18%
Fig. 04

Worldwide distribution

80.8%

of the worldwide TipWin audience comes from Germany.

Worldwide audience distribution share by country for TipWin
CountryShare
Germany80.8%
Austria14.0%
Denmark1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TipWin audience in Germany is strongest.

Fig. 05

Top regions by affinity

TipWin customers by region in Germany
#RegionReachAffinity×
01Hessen~400K3.05×
02Bremen~30K1.85×
03Nordrhein-Westfalen~700K1.74×
04Baden-Württemberg~400K1.64×
05Hamburg~70K1.54×
06Niedersachsen~300K1.42×
07Bayern~300K1.02×
08Rheinland-Pfalz~100K1.02×
09Schleswig-Holstein~60K0.93×
10Saarland~20K0.76×
11Sachsen-Anhalt~20K0.39×
12Thüringen~20K0.39×
13Mecklenburg-Vorpommern~10K0.35×
14Brandenburg~20K0.31×
15Sachsen~20K0.24×
16Berlin~20K0.23×
Fig. 06

Affinity by region

Affinity by region — TipWin, Germany
0.23×1.00×3.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TipWin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TipWin audience
#·InterestCategoryAffinity×
01Progressive jackpotGames69.19×
02TipicoGames46.16×
03BetfairGames30.98×
04Online casinoGames25.77×
05LottolandGames19.08×
06Casino gamesGames9.54×
07Online gamblingGames7.96×
08Slot machineGames7.54×
09CoinbaseBusiness & Career7.13×
10Bet-at-home.comGames6.23×
11GamblingGames5.17×
12Ligue 1Sports4.71×
13EurojackpotGames4.02×
14TransfermarktSports2.89×
15PostbankBusiness & Career2.32×
16SV Werder BremenSports2.26×
17CHECK24Business & Career2.20×
18UEFA Champions LeagueSports1.71×
19TagesschauMovies & TV1.62×
20FIFA World CupSports1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TipWin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TipWin audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.61×
Risk AppetiteTHRILL1.41×
PatriotismCONSERVATISM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TipWin audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.52×
SustainabilityBALANCE0.59×
CreativityOPEN0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is TipWin's target market in Germany?

TipWin's target market in Germany covers an estimated 1,909,000 people, concentrated in Nordrhein-Westfalen and Hessen.

02

What is the gender split and age of TipWin customers?

31.2% of the TipWin audience are female, 68.8% are male, with an average age of 38.5 years.

03

Which brands do TipWin fans like most?

TipWin fans show strongest brand affinity for Tipico (46.16×), Progressive jackpot (69.19×), and Lottoland (19.08×) over the country average.

04

Where do TipWin fans live in Germany?

TipWin fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Hessen (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do TipWin fans also like?

Beyond TipWin itself, the audience over-indexes on Progressive jackpot (69.19×), Lottoland (19.08×), Online casino (25.77×), and Betfair (30.98×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Betting audiences in Germany

See TipWin audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for TipWin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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