Rascasse Audience Intelligence

Frankfurt Airport Audience in Germany

A data profile of the people who buy, follow and care about Frankfurt Airport in Germany — modelled from more than twelve digital signal sources. Frankfurt Airport has an estimated audience of 819,854 people in Germany.

#5among Airport in Germany#596among POI in Germany#617in Travel & Leisure

The average Frankfurt Airport fan in Germany is 43.8 years old, balanced, and lives primarily in Hessen.

The audience is concentrated in Hessen, Baden-Württemberg, Rheinland-Pfalz.

Top brand affinities include Lufthansa, Lotto Hessen, Condor Flugdienst, with strongest over-indexing on Lufthansa (8.71× the country average).

Demographically, the Frankfurt Airport audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Frankfurt Airport fan in Germany is balanced, around 43.8 years old, with strong Indulgence tendencies and a notable affinity for Lufthansa.

Category: Travel & Leisure · Type: POI · Subtype: Airport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frankfurt Airport profile in Germany.

Audience size
820K
in Germany
Gender
46.7%♀
53.3% male
Age
43.8
average years
Country rank
#7728
POI in Germany
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Frankfurt Airport fans

46.7% are female, 53.3% are male, average age 43.8.

Fig. 02

Gender split

46.7%
Female
53.3%
Male
Demographic split for Frankfurt Airport audience in Germany
MetricValue
Female46.7%
Male53.3%
Average age43.8
Estimated audience size819,854
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Frankfurt Airport audience in Germany
Age bracketShare%
16-1910%
20-2914%
30-3921%
40-4929%
50+26%
Fig. 04

Worldwide distribution

33.6%

of the worldwide Frankfurt Airport audience comes from Germany.

Worldwide audience distribution share by country for Frankfurt Airport
CountryShare
Germany33.6%
China8.3%
United States5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frankfurt Airport audience in Germany is strongest.

Fig. 05

Top regions by affinity

Frankfurt Airport fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~600K9.12×
02Rheinland-Pfalz~80K2.04×
03Baden-Württemberg~90K0.82×
04Saarland~7K0.69×
05Nordrhein-Westfalen~80K0.46×
06Bayern~60K0.46×
07Thüringen~10K0.46×
08Hamburg~8K0.42×
09Bremen~3K0.42×
10Berlin~10K0.40×
11Niedersachsen~20K0.31×
12Sachsen~10K0.29×
13Sachsen-Anhalt~6K0.29×
14Brandenburg~7K0.27×
15Schleswig-Holstein~7K0.25×
16Mecklenburg-Vorpommern~4K0.24×
Fig. 06

Affinity by region

Affinity by region — Frankfurt Airport, Germany
0.24×1.00×9.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frankfurt Airport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frankfurt Airport audience
#·InterestCategoryAffinity×
01Condor FlugdienstTravel & Leisure30.95×
02Munich AirportTravel & Leisure19.74×
03Marabu AirlinesTravel & Leisure14.09×
04Lotto HessenGames12.13×
05LufthansaTravel & Leisure8.71×
06Flightradar24Travel & Leisure6.17×
07AirportTravel & Leisure4.79×
08FrankfurtTravel & Leisure3.81×
09SunExpressTravel & Leisure3.04×
10EurowingsTravel & Leisure2.61×
11REWEShopping2.17×
12SportschauSports2.13×
13ImmoScout24Home & Garden2.03×
14Deutsche BahnCars & Mobility2.00×
15HotelsTravel & Leisure1.97×
16BildNews1.91×
17TagesschauMovies & TV1.85×
18Discount storesShopping1.70×
19SoftwareTechnology & Electronics1.61×
20GermanyTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frankfurt Airport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frankfurt Airport audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.88×
Quality AwarenessPREMIUM1.70×
SpiritualityBALANCE1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frankfurt Airport audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.91×
Urban LifestyleOPEN1.04×
Sports ActivityPOWER1.15×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Frankfurt Airport have in Germany?

Frankfurt Airport has an estimated audience of 819,854 people in Germany, concentrated in Hessen and Baden-Württemberg.

02

What is the gender split and age of Frankfurt Airport fans?

46.7% of Frankfurt Airport fans are female, 53.3% are male, with an average age of 43.8 years.

03

Which brands do Frankfurt Airport fans like most?

Frankfurt Airport fans show strongest brand affinity for Lufthansa (8.71×), Lotto Hessen (12.13×), and Condor Flugdienst (30.95×) over the country average.

04

Where do Frankfurt Airport fans live in Germany?

Frankfurt Airport fans in Germany are most concentrated in Hessen (reach ~600K), Baden-Württemberg (reach ~90K), and Rheinland-Pfalz (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Frankfurt Airport fans also like?

Beyond Frankfurt Airport itself, the audience over-indexes on Lotto Hessen (12.13×), Condor Flugdienst (30.95×), Munich Airport (19.74×), and Marabu Airlines (14.09×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airport audiences in Germany

See Frankfurt Airport audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Frankfurt Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →