Frankfurt Airport Audience in Germany
Frankfurt Airport has an estimated audience of 819,854 people in Germany. 46.7% are female, 53.3% are male, average age 43.8. Top regions: Hessen, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Lufthansa, Lotto Hessen, Condor Flugdienst, Munich Airport, Marabu Airlines.
The average Frankfurt Airport fan in Germany is 43.8 years old, balanced, and lives primarily in Hessen. The audience is concentrated in Hessen, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Lufthansa, Lotto Hessen, Condor Flugdienst, with strongest over-indexing on Lufthansa (8.71× the country average). Demographically, the Frankfurt Airport audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Airport
Demographics of Frankfurt Airport fans
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 43.8 |
| Estimated audience size | 819,854 |
Audience persona
The typical Frankfurt Airport fan in Germany is balanced, around 43.8 years old, with strong Quality Awareness tendencies and a notable affinity for Lufthansa.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 467,493 | 7.48× |
| Baden-Württemberg | 113,396 | 1.01× |
| Nordrhein-Westfalen | 103,587 | 0.58× |
| Rheinland-Pfalz | 85,566 | 2.08× |
| Bayern | 76,008 | 0.58× |
| Niedersachsen | 28,963 | 0.36× |
| Berlin | 18,126 | 0.49× |
| Sachsen | 12,200 | 0.3× |
| Thüringen | 9,898 | 0.47× |
| Hamburg | 9,445 | 0.51× |
| Saarland | 7,950 | 0.79× |
| Schleswig-Holstein | 7,783 | 0.26× |
| Brandenburg | 6,613 | 0.26× |
| Sachsen-Anhalt | 5,020 | 0.24× |
| Bremen | 2,951 | 0.42× |
| Mecklenburg-Vorpommern | 2,342 | 0.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lufthansa | 8.71× | Travel & Leisure |
| Lotto Hessen | 12.13× | Games |
| Condor Flugdienst | 30.95× | Travel & Leisure |
| Munich Airport | 19.74× | Travel & Leisure |
| Marabu Airlines | 14.09× | Travel & Leisure |
| Frankfurt | 3.81× | Travel & Leisure |
| Flightradar24 | 6.17× | Travel & Leisure |
| Wetter.com | 2.62× | Home & Garden |
| Airport | 4.79× | Travel & Leisure |
| REWE | 2.17× | Shopping |
| Bild | 1.91× | News |
| Tagesschau | 1.85× | Movies & TV |
| Germany | 1.51× | Travel & Leisure |
| Hotels | 1.97× | Travel & Leisure |
| Eurowings | 2.61× | Travel & Leisure |
| Discount stores | 1.7× | Shopping |
| Deutsche Bahn | 2× | Cars & Mobility |
| Software | 1.61× | Technology & Electronics |
| Postbank | 2.32× | Business & Career |
| ImmoScout24 | 2.03× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.65 |
| Patriotism | CONSERVATISM | 1.54 |
| Indulgence | JOY | 1.52 |
| Tradition | CONSERVATISM | 1.47 |
| Community Orientation | OPEN | 1.42 |
| Travelling | THRILL | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 34.1% |
| China | 8.4% |
| United States | 5.3% |
See Frankfurt Airport audiences in other countries
More Airport audiences in Germany
- Santorini (Thira) National Airport (4,377,100)
- Airport (4,003,920)
- Flughafen Stuttgart (1,425,190)
- Flughafen Hannover (1,187,242)
- Dubai International Airport (790,912)
Frequently asked questions
How many fans does Frankfurt Airport have in Germany?
Frankfurt Airport has an estimated audience of 819,854 people in Germany, concentrated in Hessen and Baden-Württemberg.
What is the gender split and age of Frankfurt Airport fans?
46.7% of Frankfurt Airport fans are female, 53.3% are male, with an average age of 43.8 years.
Which brands do Frankfurt Airport fans like most?
Frankfurt Airport fans show strongest brand affinity for Lufthansa (8.71×), Lotto Hessen (12.13×), and Condor Flugdienst (30.95×) over the country average.
Where do Frankfurt Airport fans live in Germany?
Frankfurt Airport fans in Germany are most concentrated in Hessen (reach 467,493), Baden-Württemberg (reach 113,396), and Nordrhein-Westfalen (reach 103,587). These three regions account for the largest share of the active audience.
What other brands do Frankfurt Airport fans also like?
Beyond Frankfurt Airport itself, the audience over-indexes on Lotto Hessen (12.13×), Condor Flugdienst (30.95×), Munich Airport (19.74×), and Marabu Airlines (14.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Frankfurt Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.