Rascasse Audience Intelligence

Beer festival Audience in Germany

A data profile of the people who buy, follow and care about Beer festival in Germany — modelled from more than twelve digital signal sources. Beer festival has an estimated audience of 2,097,491 people in Germany.

#1856among Topic in Germany#158in Food & Beverages

The average Beer festival fan in Germany is 39.5 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Niedersachsen.

Top brand affinities include Microbrewery, Homebrewing, Brewery, with strongest over-indexing on Microbrewery (12.87× the country average).

Demographically, the Beer festival audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Tradition, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Beer festival fan in Germany is balanced, around 39.5 years old, with strong Tradition tendencies and a notable affinity for Microbrewery.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beer festival profile in Germany.

Audience size
2.1M
in Germany
Gender
49.1%♀
50.9% male
Age
39.5
average years
Country rank
#3196
Topic in Germany
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beer festival fans

49.1% are female, 50.9% are male, average age 39.5.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Beer festival audience in Germany
MetricValue
Female49.1%
Male50.9%
Average age39.5
Estimated audience size2,097,491
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Beer festival audience in Germany
Age bracketShare%
16-1917%
20-2920%
30-3921%
40-4922%
50+19%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Beer festival audience comes from Germany.

Worldwide audience distribution share by country for Beer festival
CountryShare
Japan19.4%
United States16.9%
Italy9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beer festival audience in Germany is strongest.

Fig. 05

Top regions by affinity

Beer festival fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~400K1.96×
02Bayern~600K1.67×
03Baden-Württemberg~400K1.25×
04Bremen~20K1.24×
05Rheinland-Pfalz~100K1.09×
06Hamburg~50K1.09×
07Schleswig-Holstein~70K0.99×
08Thüringen~50K0.97×
09Nordrhein-Westfalen~400K0.92×
10Hessen~100K0.90×
11Sachsen~90K0.90×
12Saarland~20K0.88×
13Mecklenburg-Vorpommern~30K0.83×
14Sachsen-Anhalt~40K0.79×
15Brandenburg~50K0.77×
16Berlin~70K0.70×
Fig. 06

Affinity by region

Affinity by region — Beer festival, Germany
0.70×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beer festival audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beer festival audience
#·InterestCategoryAffinity×
01Tito's VodkaFood & Beverages34.92×
02Miller LiteFood & Beverages28.76×
03Wild Turkey (bourbon)Food & Beverages26.04×
04Boom FestivalMusic & Radio19.14×
05HomebrewingFood & Beverages14.37×
06MicrobreweryFood & Beverages12.87×
07LagerFood & Beverages9.12×
08McCaféFood & Beverages8.89×
09Cranger KirmesTravel & Leisure7.99×
10Draught beerFood & Beverages6.45×
11BreweryFood & Beverages5.71×
12BrewingFood & Beverages5.71×
13LottolandGames5.16×
14FestivalMusic & Radio3.75×
15DrinkingFood & Beverages3.70×
16Ski resortTravel & Leisure3.00×
17LivemusicMusic & Radio2.58×
18BeerFood & Beverages2.17×
19TikTokInternet & Social Media2.10×
20FIFA World CupSports1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beer festival audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beer festival audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.66×
TravellingTHRILL1.44×
IndulgenceJOY1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beer festival audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.78×
Need for SecurityCONSERVATISM0.79×
Family OrientationCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beer festival have in Germany?

Beer festival has an estimated audience of 2,097,491 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Beer festival fans?

49.1% of Beer festival fans are female, 50.9% are male, with an average age of 39.5 years.

03

Which brands do Beer festival fans like most?

Beer festival fans show strongest brand affinity for Microbrewery (12.87×), Homebrewing (14.37×), and Brewery (5.71×) over the country average.

04

Where do Beer festival fans live in Germany?

Beer festival fans in Germany are most concentrated in Bayern (reach ~600K), Nordrhein-Westfalen (reach ~400K), and Niedersachsen (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Beer festival fans also like?

Beyond Beer festival itself, the audience over-indexes on Homebrewing (14.37×), Brewery (5.71×), Festival (3.75×), and McCafé (8.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Beer festival audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Beer festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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