Lager Audience in Germany
Lager has an estimated audience of 1,186,267 people in Germany. 53.4% are female, 46.6% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gala, Wetter.com, Homebrewing, Bild, Spiegel Online.
The average Lager fan in Germany is 41.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gala, Wetter.com, Homebrewing, with strongest over-indexing on Gala (2.64× the country average). Demographically, the Lager audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Alcohol
Demographics of Lager fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 41.8 |
| Estimated audience size | 1,186,267 |
Audience persona
The typical Lager fan in Germany is balanced, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Gala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 303,536 | 1.17× |
| Bayern | 223,171 | 1.17× |
| Baden-Württemberg | 179,136 | 1.11× |
| Niedersachsen | 115,375 | 1× |
| Hessen | 93,131 | 1.03× |
| Rheinland-Pfalz | 56,966 | 0.96× |
| Sachsen | 54,594 | 0.94× |
| Berlin | 54,331 | 1.02× |
| Schleswig-Holstein | 40,586 | 0.95× |
| Brandenburg | 33,710 | 0.92× |
| Hamburg | 33,667 | 1.26× |
| Sachsen-Anhalt | 24,831 | 0.81× |
| Thüringen | 24,056 | 0.8× |
| Mecklenburg-Vorpommern | 15,527 | 0.69× |
| Saarland | 13,554 | 0.93× |
| Bremen | 12,876 | 1.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 2.64× | News |
| Wetter.com | 2.39× | Home & Garden |
| Homebrewing | 8.22× | Food & Beverages |
| Bild | 1.61× | News |
| Spiegel Online | 1.76× | News |
| Gute Zeiten, schlechte Zeiten | 2.45× | Movies & TV |
| Let's Dance (German TV series) | 2.34× | Movies & TV |
| FOCUS Online | 2.12× | News |
| Beer festival | 4.44× | Food & Beverages |
| News magazine | 1.57× | News |
| BUNTE.de | 2.41× | Internet & Social Media |
| Parent | 1.59× | Kids & Family |
| Microbrewery | 4.13× | Food & Beverages |
| Friends | 1.6× | Movies & TV |
| Bonprix | 1.62× | Shopping |
| Ale | 6.72× | Food & Beverages |
| RTL Television | 1.66× | Movies & TV |
| GMX Mail | 1.84× | Internet & Social Media |
| Bauer sucht Frau | 2.45× | Movies & TV |
| Brewery | 2.15× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.26 |
| Pet Ownership | JOY | 1.14 |
| Sports Activity | POWER | 1.14 |
| Individualism | JOY | 1.07 |
| Early Adopter Mentality | POWER | 1.03 |
| Tradition | CONSERVATISM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 20.1% |
| United States | 11.7% |
| United Kingdom | 6.6% |
See Lager audiences in other countries
More Alcohol audiences in Germany
- Beer (10,287,936)
- Whisky (4,218,913)
- Gin (3,170,714)
- Rum (2,252,801)
- Scotch whisky (1,922,741)
Frequently asked questions
How many fans does Lager have in Germany?
Lager has an estimated audience of 1,186,267 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lager fans?
53.4% of Lager fans are female, 46.6% are male, with an average age of 41.8 years.
Which brands do Lager fans like most?
Lager fans show strongest brand affinity for Gala (2.64×), Wetter.com (2.39×), and Homebrewing (8.22×) over the country average.
Where do Lager fans live in Germany?
Lager fans in Germany are most concentrated in Nordrhein-Westfalen (reach 303,536), Bayern (reach 223,171), and Baden-Württemberg (reach 179,136). These three regions account for the largest share of the active audience.
What other brands do Lager fans also like?
Beyond Lager itself, the audience over-indexes on Wetter.com (2.39×), Homebrewing (8.22×), Bild (1.61×), and Spiegel Online (1.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lager. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.