Rascasse Audience Intelligence

Homebrewing Audience in Germany

A data profile of the people who buy, follow and care about Homebrewing in Germany — modelled from more than twelve digital signal sources. Homebrewing has an estimated audience of 939,300 people in Germany.

#3288among Topic in Germany#336in Food & Beverages

The average Homebrewing fan in Germany is 39.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Draught beer, Anheuser-Busch InBev, Budweiser, with strongest over-indexing on Draught beer (119.58× the country average).

Demographically, the Homebrewing audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Tradition, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Homebrewing fan in Germany is more male, around 39.0 years old, with strong Tradition tendencies and a notable affinity for Draught beer.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Homebrewing profile in Germany.

Audience size
939K
in Germany
Gender
42.5%♀
57.5% male
Age
39.0
average years
Country rank
#6904
Topic in Germany
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Homebrewing fans

42.5% are female, 57.5% are male, average age 39.0.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for Homebrewing audience in Germany
MetricValue
Female42.5%
Male57.5%
Average age39.0
Estimated audience size939,300
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Homebrewing audience in Germany
Age bracketShare%
16-1919%
20-2919%
30-3922%
40-4921%
50+19%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Homebrewing audience comes from Germany.

Worldwide audience distribution share by country for Homebrewing
CountryShare
United States26.0%
Japan21.0%
China6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Homebrewing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Homebrewing fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~80K1.88×
02Hessen~100K1.36×
03Hamburg~30K1.31×
04Bayern~200K1.23×
05Baden-Württemberg~100K1.15×
06Bremen~9K1.10×
07Nordrhein-Westfalen~200K0.98×
08Schleswig-Holstein~30K0.94×
09Sachsen~40K0.90×
10Saarland~10K0.90×
11Rheinland-Pfalz~40K0.85×
12Niedersachsen~70K0.82×
13Brandenburg~20K0.82×
14Thüringen~20K0.76×
15Sachsen-Anhalt~20K0.67×
16Mecklenburg-Vorpommern~10K0.65×
Fig. 06

Affinity by region

Affinity by region — Homebrewing, Germany
0.65×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Homebrewing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Homebrewing audience
#·InterestCategoryAffinity×
01Blue Moon (beer)Food & Beverages140.99×
02Draught beerFood & Beverages119.58×
03Stella ArtoisFood & Beverages114.96×
04Pale aleFood & Beverages110.75×
05BudweiserFood & Beverages92.00×
06Miller LiteFood & Beverages89.31×
07Anheuser-Busch InBevFood & Beverages85.17×
08India Pale AleFood & Beverages77.14×
09Beer styleFood & Beverages67.89×
10AleFood & Beverages64.62×
11PilsnerFood & Beverages42.89×
12MaltFood & Beverages33.82×
13Pale lagerFood & Beverages32.91×
14Beer festivalFood & Beverages29.70×
15GuinnessFood & Beverages29.43×
16LagerFood & Beverages24.03×
17Folk costumeFashion & Accessoires20.45×
18MicrobreweryFood & Beverages20.00×
19BrewingFood & Beverages14.17×
20FC Bayern MunichSports4.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Homebrewing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Homebrewing audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM5.78×
Urban LifestyleOPEN4.16×
IndulgenceJOY2.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Homebrewing audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.81×
MindfulnessBALANCE0.84×
SpiritualityBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Homebrewing have in Germany?

Homebrewing has an estimated audience of 939,300 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Homebrewing fans?

42.5% of Homebrewing fans are female, 57.5% are male, with an average age of 39.0 years.

03

Which brands do Homebrewing fans like most?

Homebrewing fans show strongest brand affinity for Draught beer (119.58×), Anheuser-Busch InBev (85.17×), and Budweiser (92×) over the country average.

04

Where do Homebrewing fans live in Germany?

Homebrewing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Homebrewing fans also like?

Beyond Homebrewing itself, the audience over-indexes on Anheuser-Busch InBev (85.17×), Budweiser (92×), Stella Artois (114.96×), and Ale (64.62×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Homebrewing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Homebrewing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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